If you are a blogger or internet marketer who is always in touch with blogs and websites, you must be familiar with the term ” anchor text “. Anchor text is one of the factors that influence SEO that you need to pay attention to. Therefore you need to know more about what anchor text is and its benefits for SEO.
Table of Contents show
In this article, we will help you understand an explanation of what anchor text is, examples of anchor text, types of anchor text, how to make anchor text and finally the benefits of anchor text. Immediately following the complete discussion about anchor text.
What is Anchor Text
Anchor text
Anchor text is a word or sentence on a website that contains a link / link that leads to another clickable website. How to find anchor text is also easy, usually the text or sentences are colored, bold, use italic or have an underline. This anchor text is useful for providing links to other relevant pages or websites.
Example of Anchor Text
In order not to get confused, we will provide an example below:
Qwords is an anchor text link that points to the main page of this website. So if you look at the source code, the contents are as below.
<a href=”https://www.qwords.com//”> Qwords </a>
https://www.qwords.com is the destination link and this Qwords is the anchor text that appears on the website page.
Type of Anchor Text
To optimize your website with the correct SEO techniques , you need to understand the use of anchor text. Because there are many types of anchor text and all of them have their respective functions. Using the wrong anchor text, your website could be penalized by Google so that its ranking can be lost from the search page.
Below we list several types of anchor text that are often used by many SEO practitioners, here is the discussion:
- Generic anchor text
Examples of the use of generic anchor text are like “Click here”, “Download now”, and the like. Generally, anchor text that is used is free to use more Call to Action sentences.
- Branded anchor text
Branded anchor text is an anchor that uses the brand name for the text. This is the safest way to use anchor text in SEO and other functions to create a strong SEO foundation, especially for the website homepage so that Google can know what keywords you are targeting.
For example Qwords, Create a website , SSL Warehouse etc.
- Naked anchor text
Naked anchor text is the use of text by directing a link directly to the homepage using the anchor of the main domain name. Anchors like this are also great for strengthening your website homepage.
For example Qwords, Qwords.com, https://qwords.com/ etc.
- Brand + Keyword anchor text
The fourth type of anchor text is a combination of branded and anchor keywords. This method is not only good and safe for SEO purposes, but it is also good for branding your business website.
For example cheap Qwords hosting, unlimited Qwords hosting, Qwords domain list etc.
- Images anchor text
You can use these anchor text images for posts in the form of images using anchor links. The method is quite easy, please change the “Alt image / Alternate image” section by filling it in using the link. This works so that Google reads the alt image and doesn’t leave it empty.
- LSI anchor text
Latent semantic indexing are keywords that are still relevant to the main keyword. To get LSI keywords you need to use keyword research tools. The use of LSI apart from being an anchor text is also good for strengthening the main targeted keywords.
Examples of LSI for keyword hosting: domain, website, shared, cpanel, mysql, WordPress, cloud, SSL and others. By using this LSI can provide more value, especially for the relevance of content on web pages.
Also read: Easy Ways to Do Keyword Research
- Long tail anchor text
Long tail or can be called derived keywords. Anchor text like this is most widely used, especially for variations of anchor text on websites. Its function is similar to LSI which can strengthen the main targeted keywords.
Examples for the long tail of the keyword “cheap hosting” such as the best cheap hosting, cheap Indonesian hosting, cheap annual hosting, cheap free domain hosting and others.
- Exact match anchor text
Now the last one is the exact match anchor, this is an important anchor. If it is true in its application, your website ranking can go up, but if it is wrongly ranked your website can disappear from search engines. This exact match is a keyword that is being optimized, so if you are targeting the keyword “Cheap SSL” then the anchor text you can use can be Cheap SSL at times but the portions shouldn’t be too much, you need to combine it with other anchor types to make it more unique.
How to Make Anchor Text
For those of you who are still confused about how to make anchor text, it’s actually very easy, especially for those of you who use the WordPress CMS. Here we provide an example of how to make good and correct anchor text.
- Please open it on a WordPress post or other website page.
Select anchor text
- Please block on the word that you will make anchor text.
- Select the “Insert / Edit link” menu with the chain logo at the top of the WordPress dashboard.
Enter the link
- If you have entered the URL of the website that is the destination and save it.
Composition of Anchor Text
In its application to comply with the correct SEO rules, you need to pay attention especially to the composition in making anchor text. So the following is the percentage taken from MOZ:
- Branded 40%
- LSI, Image and others 25%
- Naked 15%
- Generic 1-5%
- Long tail 1-5%
- Exact match 1%
The composition is intended so that the anchor text that is sent for ranking optimization can be seen naturally by Google. So this technique can have a particularly good effect on the ranking of the website and is safe from Google’s latest algorithm update.
Benefits of Anchor Text
Now the last one is about the benefits of anchor text. One of the benefits of anchor text is to reduce the bounce rate on web pages. Another benefit of anchor text has a big influence, especially for SEO in website ranking. But in its application it is necessary to pay attention to the correct composition so as not to have a bad effect on the website.
For those of you who currently need cheap Indonesian server hosting services for your personal, organizational or business website, please just visit our website at Qwords.com which has decades of experience in serving customers. What are you waiting for, use hosting from Qwords right now.
