There are many websites where you can take online courses, in case you didn’t know, Google also has its own platform called Google Activate where they offer a multitude of courses to take , all of them related to the Internet, marketing, new technologies, etc.
Google Activate is an online platform where you can find up to 33 free online courses so you do not have to pay a single euro, except for some of them whose certification of successful completion is possible for which you must pay a certain amount.
The ones you find on the web are divided into 3 categories: ” Professional development “, ” Digital marketing ” and ” Data and technology “. Although seeing them all at the same time, you can run a filter by categories, by course duration, certification, level, etc.
The courses are not only from Google, but also from organizations as important as FutureLearn, Goodwill, School of Industrial Organization, University of Alicante or even the Complutense of Madrid and some other, detail that you can also use to filter the courses.
We are going to show you all the courses that you can do in Google Activate so that you know them in greater detail, you may be interested in some of them and you can dedicate a couple of hours a week to it and then include it in your curriculum vitae.
Digital Marketing Fundamentals
If you are passionate about marketing and want to start from the basics, this is your course. This is the course ” Fundamentals of Digital Marketing ” with which you will learn the most basic notions of this field and you will become an expert in a very short time.
It is made up of 26 modules with their respective topics and lasts 40 hours . Some of these modules are: opportunities in the online world, first steps to achieve online success, develop your online presence, plan your online business strategy, etc.
It is aimed at beginners, although it can be done by anyone . It is free training, has video tutorials, has unlimited access and has a recognized certification, in this case accreditation provided by the Interactive Advertising Bureau agency.
Web: Course of Fundamentals of Digital Marketing
Cloud computing
Have you ever heard of the cloud? Surely yes, because this course will introduce you to the world of “Cloud Computing” technology and will help you to know the keys to how to save costs in companies using this technology, among many other concepts.
It is a training made up of 7 modules , each one with its respective topics and the corresponding lessons. They are as follows:
- Introduction: what is the cloud, advantages and disadvantages.
- How the cloud is organized.
- Cloud security.
- Innovation and technological transformation from the user.
- What do companies need and what are they looking for?
- Use cases.
- Conclusions.
This Cloud Computing training lasts 40 hours and offers a basic level . It is also free, you can access as many times as you want, it offers video tutorials and is developed and accredited by the School of Industrial Organization together with Red.es.
Web: Cloud Computing Course
E-commerce
Created by the School of Industrial Organization, the Electronic Commerce course is an ideal training to train in online commerce , in the transformation of traditional businesses to one on the Internet and everything that the process entails.
In total there are 8 modules with their respective topics and lessons, we show them below:
- Definition of electronic commerce.
- Types of electronic commerce.
- Logistics and distribution.
- Social networks applied to electronic commerce.
- Mobile commerce.
- Digital advertising.
- The Google search engine.
- Other search engines.
Of course, the course includes a final certification that you can get once you have successfully passed the exam. It is a 40-hour course, accredited by the EOI and Red.es and has a basic level, so you should not have major inconveniences to overcome it.
Web: E-commerce course
Digital skills for professionals
We continue with more free courses from Google Activate, in this case it is training in Digital Skills for professionals , which will offer you some basic notions about the importance of these skills for those who are dedicated to the sector.
It is a free training of only 40 hours and consists of 7 modules. This course is endorsed by the Santa María la Real Foundation and offers unlimited access, in addition to the corresponding video tutorials in case you need to consult them. The modules are:
- Basic use of the operating system.
- Problem resolution
- Safety.
- Information processing.
- Content creation.
- Communication.
- Soft Kills.
You can start the course whenever you want and at the end, once you have passed the final exam, you will receive the corresponding certification for having successfully completed this training, which you can then add to your curriculum vitae.
Web: Digital skills for professionals
Mobile app development course
If you want to opt for a more technical subject, the Mobile App Development course will probably be great for you. It is taught by professionals in the sector and through it you will acquire basic knowledge about creating applications for smartphones.
It consists of 8 modules with their corresponding topics and lessons , each one has a different duration, we detail them below:
- From the birth of the mobile phone to apps.
- Design and creation of apps.
- Development platforms – Android.
- Development Platforms – iOS.
- Development platforms – Multiplatform development.
- Augmented reality.
- Stores, marketing and user analysis.
- The app industry – Experiences.
The course lasts 40 hours, and like the rest of the training that you find in Google Activate, also in this case you will not have to pay anything . It is accredited by the UCM, you will have video tutorials and offers unlimited access. At the end you will have your certification.
Web: Mobile app development course
Introduction to Web Development Course: HTML and CSS (1/2)
We continue with more courses, in this case it is the Introduction to Web Development training: HTML and CSS (1/2) . It is a course taught by computer experts where you can learn how to get into professional web design with HTML and CSS3. It is the first part of the course, as it is divided into two, it has 5 modules:
- History of the web.
- How the web works.
- How to write a web page.
- How a website is published.
- How to write a well structured web page.
Likewise, this course has no cost and you will have your certification when you pass the final exam. It is a training of 40 hours accredited by the IEI of the University of Alicante .
Web: Introduction to Web Development Course: HTML and CSS (1/2)
Introduction to Web Development Course: HTML and CSS (2/2)
This is the second part of the previous course, which extends a little more the lessons of the first part , so it is essential to have completed the previous training so that you understand everything that is explained in this second part perfectly.
This training is composed of 4 modules and is aimed at beginners, we leave you the breakdown:
- How the presentation of a web page is defined.
- How the presentation of the elements of a web page is defined.
- How to build a web page.
- How to make a website successful.
Like the first, this training is free and has accreditation by the IEI of the University of Alicante. You will have at your disposal different video tutorials and you can access as many times as you want. Upon passing the final exam you will have your corresponding certification.
Web: Introduction to Web Development Course: HTML and CSS (2/2)
Personal productivity
We are going with a very different training, it is the Personal Productivity course , where you can learn aspects of time management, among others, and acquire knowledge about different tools to be more productive in your work or in your professional projects.
This course lasts 40 hours, is free and has a total of 8 modules that we will detail below:
- Strategic plan and action plans.
- Personal brand and online reputation.
- Communication 2.0 and social networks.
- Teamwork and groupware tools.
- Creative generation of ideas.
- Tools for problem analysis.
- Time management.
- Efficient presentations.
Web: Personal Productivity
Digital transformation for employment
Another course that you cannot stop doing is Digital Transformation for Employment , endorsed by the School of Industrial Organization. With this training you will obtain knowledge about the main areas related to the digital field and the use of different tools.
It is a basic level training , free and that is composed of 4 modules that we detail just below:
- The digital transformation.
- Main areas in the digital sector.
- Most demanded digital profiles.
- Individual transformation plan.
Its duration is 40 hours, it is free and it is accredited by the EOI or School of Industrial Organization. At the end of it and once the final test has been passed, you will have your corresponding certification.
Web: Digital transformation for employment
Promote a business online
Another free course that you can find on Google Activate yourself in Spanish is to promote an online business . With this training you acquire basic knowledge in order to be able to successfully establish an online company and use different tools.
It is one of the shortest courses that you will find on the platform, it only lasts 3 hours and offers 7 modules :
- Opportunities in the online world.
- First steps to achieve online success.
- Plan your online business strategy.
- Create your online store.
- Sell more over the Internet.
- Develop your online presence.
- Promote yourself locally.
Web: Promote a business online
Get customers to find you online
Another free and very short course is one called ” Get customers to find you online .” It is a training that will help you to know what tools companies have to contact their customers online, how they improve search engine performance, etc.
The course lasts 3 hours and is provided with 4 modules , they are the following:
- Discover the world of search engines.
- Take advantage of search engines.
- Make them find you in search engines.
- Make your local customers find you online.
Every time you finish a module you will have an exam test. This course does not have a final certification like the rest, so it is something that you should take into account.
Web: Get customers to find you online
Promote a business with online advertising
It is a Google course that does not offer final certification, hence it is probably one of the shortest you will find in Google Activate, it only lasts 3 hours. It is a training that will give you the knowledge to create effective advertising campaigns .
Offer video tutorials, tips, and assessments every time you finish a module. By the way, which is composed of 5 modules with their corresponding topics and lessons, we leave them below so that you know them:
- Delve into display advertising.
- Connect through email.
- Advertise on other websites.
- Promote yourself in search engines.
- Improve your search engine campaigns.
Web: Promote a company with online advertising
Export a company to other countries
This is another Google course. With the training “Export a company to other countries” you will be able to know what other markets offer and acquire the knowledge to sell your products to customers around the world. It also does not offer official certification, so keep that in mind.
It only has a module called “Internationalize your business” which lasts approximately 70 minutes and is made up of 7 topics. Of course, it offers video tutorials, a variety of tips and an evaluation at the end of each topic.
Web: Export a company to other countries
Connect with customers through mobile
We are going with another Google training . With this you will acquire the necessary knowledge to contact your customers through mobile devices. It is a totally free course that does not offer final certification either, as it has a very short duration.
It only lasts 1 hour and offers 2 modules, one called ” Take advantage of mobile devices ” and another called “Discover the possibilities of the mobile world”. Remember that at the end of each topic you have an evaluation at your disposal to assess your knowledge.
Web: Connect with customers through mobile
Promote a business with content
We continue with more training from Google. In this case, it is the course “Promote a company with content” , which offers you the basic notions that you must take into account to increase the visibility of your business using different tools.
It also does not have a final certification . Its duration is 3 hours, it has a basic level and offers a total of 4 modules, they are the following:
- Promote yourself on social media.
- Get fully into social media.
- Get the most out of your videos.
- Get started with content marketing.
Web: Promote a company with content
Find out what customers need and how they behave on the Internet
Another training that you should not miss is the course “Discover what customers need and how they behave on the Internet . ” With it you will learn to use web analytics in order to know if your marketing strategy is being successful, as well as to optimize the results.
It lasts 1 hour and is composed of 3 modules, which we detail just below:
- Discover web analytics.
- Succeed with web analytics.
- Convert data into statistics.
Web: Find out what customers need and how they behave on the Internet
How to improve and protect your online campaign
It is the longest Google course on Google Activate. It is about ” How to improve and protect your online campaign “, a free training that will help you get the most out of your digital identity in order to get the right message to your customers.
You have unlimited access and you can go at your own pace, so you should not be in a hurry to finish it. There is a great variety of topics in this course and it offers a total of 12 modules with their respective content . These are the different modules:
- Discover the world of search engines.
- Make them find you in search engines.
- Improve your search engine campaigns.
- Take advantage of search engines.
- Discover the possibilities of the mobile world.
- Promote yourself on social media.
- Get fully into social media.
- Get the most out of your videos.
- Discover web analytics.
- Succeed with web analytics.
- Convert data into statistics.
- Improve the online security of your company.
Web: How to improve and protect your online campaign
Gain confidence through self-promotion
We went from a long Google course to a very short one, with only 1 hour in duration and it is about ” Gain confidence through self-promotion ” whose only module is one called in the same way with 3 different lessons.
It is a free training that offers an evaluation at the end of each lesson, so it will allow you to know if you have really acquired the knowledge provided. It also does not offer a final certification.
Web: Gain Confidence Through Self-Promotion
Get your next job
If you are unemployed, you should write down this course and do it because it will help you find your next job. Offered by Google, this is a totally free training that will help you create your resume , prepare for interviews and more.
It is a free course with only 1 hour duration, but it will surely be of great use to you. It offers a single module with 5 essential topics for your job search.
Web: Get your next job
Get familiar with the basics of programming
More short courses, in this case it is one called ” Familiarize yourself with the basic principles of programming .” This course offers the most basic notions of programming, what it can be used for and more. It is the perfect complement to one of the ones we mentioned above.
It only consists of 1 module called “introduction to the code” , which has 4 lessons and an approximate duration of 30 minutes. It is free and does not offer a certification, although it does have tests at the end of each lesson.
Web: Familiarize yourself with the basic principles of programming
Increase productivity at work
Do you think you are not making the most of your time at work? This course called “Increase productivity at work” will help you better optimize your time to increase productivity through different online tools that facilitate this task.
It is a training with 1 module named in the same way as the course itself and lasts approximately 18 minutes between the 3 lessons. It will also cost you nothing and you will not get any final certification.
Web: Increase productivity at work
Learn the basics of machine learning
The course “Know the basics of machine learning” is offered by Google itself, so it is free and will not give you a certification at the end, as if they do the first. Here you will learn how learning can make life easier for people and companies.
It is a free training and consists of a single module called “Introduction to machine learning” that lasts 19 minutes, which in turn has 3 lessons. It does not offer final certification.
Web: Learn the basics of machine learning
Improve your company’s online security
We continue with more training for Google users Activate yourself, this is the case of the course “Improve the online security of your company” , a free course of 1 module with which you will not obtain a final certification as it happens with the courses that we mentioned to beginning.
The module is called in the same way as the course and has 4 lessons. Here you will learn how to protect your company, employees and clients by applying different security options. You will see video tutorials and have unlimited access.
Web: Improve your company’s online security
Introduction to Digital Wellbeing
Another course that you should not miss is the Introduction to Digital Wellbeing . It is a course with video tutorials, very easy to understand and with content created by experts. In it you will learn how to use technology in such a way that it is a healthy habit.
It only includes a module called Digital Wellbeing, which in turn offers 4 very interesting lessons . It is free and since it is offered by Google, you will not get any certification in the end, although it is very quick to do because it only lasts 1 hour or even less.
Web: Introduction to Digital Wellbeing
Effective professional networks
We are going with another Google Activate course, it is about ” Effective professional networks “, a Future Learn course where you will have access to video tutorials and that will allow you to train to create your own brand and a professional network for your company and the real world.
It is free and consists of a single module that offers 5 lessons . Being such a short course, you can finish it in a very short time. As with Google courses, this one also does not offer a certification upon completion.
Web: Effective Professional Networks
Commercial communication
The Business Communication course is created by Goodwill and is another one that you will find on Google Activate. Through this training you will obtain the necessary knowledge to learn to communicate correctly and effectively with companies.
It lasts 1 hour and offers a single module 5 lessons , so it is quite short but rich in engaging content. It has video tutorials and you will see different tips, plus you will have a small, very simple test at the end of each topic.
Web: Commercial communication
Communicate your ideas through stories and designs
Another course that you should not miss is ” Communicate your ideas through stories and designs .” Created by OpenClassrooms, it is a basic training of only 1 hour of duration and the presence of a single module with video tutorials and easy tips.
The module is called the same as the course itself and has 4 lessons that will finish in no time. Unfortunately you will not obtain a final certification either, a detail to take into account.
Web: Communicate your ideas through stories and designs
Public speaking
Are you afraid to speak in front of many people? Then this public speaking course is ideal for you. Created by OpenClassrooms, it is a basic and very simple training that will allow you to acquire different skills to be able to speak perfectly and make speeches before many people .
It is composed of 1 module with 5 lessons, so you can already imagine that it is a fairly short course. It has unlimited access and offers evaluations at the end of each topic. Of course and like all the courses that we have been showing you, it is completely free.
Web: Public speaking
Google Ads Search Network
If you are interested in Google Ads, this may be a very attractive course for you. With ” Google Ads search network ” you will learn the most essential points to manage search campaigns for this Google service. It is created by Skillshop and it is completely free.
It consists of 9 modules and lasts 3 hours . We leave you in detail the different modules of which it is composed:
- Build your business with Google Ads.
- Know the value of Google search.
- Google Ads auction basics.
- Get the right message across with text ads.
- Show relevant ads with search ad extensions.
- Improve your efficiency thanks to automatic bids.
- Reach your most valuable customers with Google Search Network audiences.
- Boost performance with optimization level.
- Increase conversions with the Performance Planner.
Web: Google Ads Search Network
Google Ads Display Network
Also offered by Skillshop, we find the course “Google Ads Display Network” . It lasts 2 hours and consists of 6 modules. It will give you knowledge to create, manage and optimize your advertising campaigns in order to attract all customers.
It is a free course that you can do online very easily. We leave you the details of its modules:
- Build your business with Google Ads.
- Identify the types of Google display campaigns.
- Reach users with Google display ads.
- Improve your efficiency thanks to automatic bids.
- Show the right message with Google display ads.
- Increase conversions with the Performance Planner.
Web: Google Ads Display Network
Google Ads measurement
The third to last course that you can find in Google Activate is ” Google Ads Measurement “. With this training you will have access to different tips to get the most out of your Ads campaigns, get the best results, etc.
It is composed of 8 modules, they are these:
- We present you Google My Business.
- Why are companies delighted with the Google Marketing Platform?
- Get familiar with conversion tracking.
- Set up conversion tracking to meet your goals.
- Analyze and optimize with conversion data.
- Turn your business goals into marketing goals.
- Assign value to metrics.
- Evaluate your results and act accordingly.
Web: Google Ads Measurement
Shopping Ads
With the course “Shopping Ads” you can put into practice little tricks to promote your products on the Internet in order to sell more and increase traffic to your website. It is composed of 7 modules and lasts 3 hours, these are:
- Build your business with Google.
- Reach more customers with Shopping campaigns.
- Use local product ads to attract buyers to your store.
- Promote your brand with Shopping catalog ads.
- Build your business with Google Ads.
- Improve your efficiency thanks to automatic bids.
- Increase conversions with the Performance Planner.
Web: Shopping Ads
Google Ads video
Let’s go with the last Google Activate course , in this case it is the ” Google Ads Video “. It is a training that offers you the possibility of discovering designs for your ads. It is a 3-hour course and consists of 5 modules:
- Discover the value of YouTube.
- Connect with your audience through YouTube.
- Presentation of our video ad formats.
- Discover the basics of YouTube creatives.
- YouTube for Action basics.
