How To Write A Travel Brochure

If you are a unique travel agent looking to integrate a new business or beginner into an exciting research overseas program for your peers, it is important that you wait for your potential clients and fellow travelers to know what kind of vistas and courage awaits you. A three-fold brochure is one of the easiest and most economical ways to accomplish this. Here’s how to get started.

Items you will need

  • Computer
  • Internet connection
  • Travel pictures (especially digital)
  • Photo editing software

Identify the purpose of the brochure you are designing. For example, if you organize it for a specific trip, you need to include travel dates, cost per person, itinerary, list what’s included (i.e. all meals, ground transportation, tickets to theater shows), and an interested slot. What participants need to do is be safe. In contrast, if you are an independent travel agency looking for insights into the top 10 destinations for your company’s proposed services and funerals, the purpose of the brochure is to let potential clients know what you will do and where they might like to spend their next vacation. Accordingly, this type of brochure is unknowingly hooked to the door; The first is the call to take certain steps of the brochure and usually sell it to a group of organizations already known (such as a former association). The layout instructions are basically the same for both types of brochures, but this article will oppose the individual organizer to a travel agency.

Identify travel dates and dates to identify destinations. If you’ve been to a particular locale before, you already have a good idea of ​​which activities you remember (i.e. whale watching) make the seasons best, as well as how easy or difficult it will be to get housing. Cheap Price. If you haven’t been to a destination before, you need to do your homework by researching the internet, going to travel blogs, and giving tips and recommendations to fellow travelers.

Determine who your target audience is for the trip. For example, as this is a program that will appeal to teachers, you need to plan an agenda for summer vacations and semester breaks because it is otherwise difficult to move them away from the classroom. If you are targeting families with young children, you will see destinations that will be fun for all ages and will not take a big bite out of the Civil War. The more you know about the type of travelers you want to attract, the better you can design the overall design, image and vocabulary to appeal to them.

Collect the photos you want to use in your three-fold brochure. Ideally, these will already be in a digital format and can easily be omitted from within the text. If not, you’ll need to go to a print shop like Kinkos and scan them on a disk or flash drive so you can work with them. It is also useful to have a photo editing software program such as Roxio Photo Suite, so you can crop pictures and pump out color.

Select images that fit your recommended itinerary. For example, if this trip involves nature hikes, you may want to include landscape shots, pictures of animals, and indigenous flowers / trees in the area. Includes trip stage productions and fine dining, you will want to use pictures of different theaters and elegant food. Shopping can feature glam closups of travel shoes, jewelry and antiques.

Start writing your itinerary text so you have an idea of ​​how much space it will fill. Ideally, your word count for each day’s agenda should be the same every day and should be more than a line or two about the venue or planned activities.

Set up your brochure as a Word document and define the page layout as a landscape. Mention three columns. This will automatically create three sections in which you enter your text and the photos you choose. You have to adjust your margins to the left and right around the top three inches and the four inches to a quarter. Enter the sample text in each of the three columns and print it out. Make the page third and make adjustments so that the text is centered around each column. Once it’s perfect, save this document as a template so you can use it to create brochure fronts and backs in the future.

Use the “Create a Photo Box” function in your photo program to identify where each photo is going to the brochure. For example, you will want a large vertical picture (4 inches by 4 inches) in front of the brochure, along with the name of the tour and date. The interior photos are going to be smaller, and both horizontal or vertical images can be related to the accompanying text. You can also create a text box function to identify where you want the description to go; This can help you have better control of the page placement.

After you have entered everything the content is thoroughly preloaded. Better still, recruit extra pairs of eyes to catch the mistake you can go wrong. Store the front and back of your brochure on a disk or flash drive and take it to a print store for reproduction. Glossy paper always looks much better than matte, especially if you want your photographs to look their best.

Suggestions

  • Put your most attractive image on the cover. Put the nuts and bolts all about the prices, deposits, restrictions and returns in the back center panel where it should last read. If you don’t use any of your travel photos, you have plenty of websites in Photo Everywhere (the URL at the end of the article) that allow you to upload free photos. If all placement issues are frustrating, the good news is that you can enjoy shortcuts such as visiting websites like Vista Printing, which are easy-to-use templates that not only favor everything in the right configuration, but also provide glossy paper-finished products and already fold for you. .

Alert

One that looks like a temptation or even handwriting to use a fancy font, otherwise it’s going to be very difficult to read. Stick to the basics like Times New Roman, Courier, Bookman or Palatino and use the whole font (though different sizes to emphasize). Don’t go below the 10-point font; You don’t want to squint your readers. The design of a travel brochure is minimal. If this sounds too exhausting, then it seems to give a reader that you are not paying enough attention to organizing anything, less than traveling abroad.

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