The Mandela effect is known as a phenomenon in which people share a memory of an event that never happened. In other words, the Mandela effect occurs when a group remembers a fictitious fact as true.
The expression Mandela effect was popularized in 2009 by South African Fiona Broome. On his blog, Broome related that he shared with others the memory that Nelson Mandela had died in prison in 1980, and that his funeral had been broadcast on television. However, she herself was surprised when Nelson Mandela was released in 1990.
According to psychology, the human brain has the ability to modify memories over time. Memory is built from linked fragments, which can lead to errors in information processing.
True memories are interfered with by new information received from the environment (acts of communication), by the belief system and by the imagination, which is responsible for connecting the fragments coherently. The memory, therefore, does not discriminate the quality of the memory (whether it is real or fictitious).
In fact, this quality of individual memory is related to cryptomnesia , which occurs when the person truly believes that he has invented something that, in fact, was already invented. How to explain the collective phenomenon?
Theoretical explanations
There are other theories to explain this effect. Among them we can mention the external induction of memories. Another widely used, though less widely accepted, theory is the parallel universe hypothesis. Let’s see.
The external induction of memories maintains that people are exposed to the induction of information through social actors (individual, institutional or corporate). Hypnosis and media outreach are an example.
When there is a gap in the information that does not allow connecting what is known with what is observed, the brain tries to solve it, while memory, unable to distinguish true and non-true memories, stores the information.
Thus, acts of communication collaborate in the construction of coherent collective memories, since in addition, all false or true beliefs are anchored in a common cultural imaginary.
In the external induction of memories, disinformation plays an important role. However, the Mandela effect is not necessarily related to conspiracy theory. What determines is the way the brain has to organize information and construct meaning.
The theory of parallel universes is the explanation that Broome holds. His hypothesis is based on quantum physics, according to which there would be parallel planes in the universe, in which the human being would have the ability to participate. Hence, different people may have the same memories or similar memories of episodes that never occurred.
Examples of the Mandela effect
Repeated references that exemplify the Mandela effect can be found online. It is a series of memories that have become conventional, but that distort part or all of reality. Namely:
- The man in front of the tank in Tiananmen. In 1989, during the famous Tiananmen Square protests in China, a man stood in front of the tanks to avoid their advance. Many people have since stated that they have memories that the man was run over. However, in the world-famous video, it is noted that such a winding never occurred.
- The sanctification of Mother Teresa of Calcutta. Mother Teresa of Calcutta was canonized in 2016 during the pontificate of Francis. However, when this was announced, many people were surprised, as they shared the memory that their canonization had occurred during the pontificate of John Paul II.
- What color is C3PO from Star Wars? Most of us remember him gold, but actually C3PO has a silver leg.
- A Monopoly man with a monocle. Many remember Mr. Monopoly, a character in the popular Hasbro game, as a rich man with a monocle. However, the beloved imaginary magnate has never had it.
