Let’s talk about the social network par excellence, yes, the one with the blue F: Facebook! We’re all part of this great community, or have been: the most popular social network in history, which still has much to offer its millions of users around the world.
Why does it owe its popularity? Its wide range of options: from sharing a meme to creating business accounts. And one of the most talked-about features is undoubtedly F-Commerce, whose name comes from the combination of Facebook and e-commerce .
What is it? This is a section of Facebook that allows brands or sellers to offer their products through a business account . F-Commerce is a model that combines commerce with the advantages of Facebook as a social network.
You can sell all kinds of products on it, and the best part is that you don’t need to invest a lot of money. You’ll only need a small cost and a lot of experience with this network to take advantage of its benefits and attract followers who will later become your customers.
With this, E-Commerce on Facebook seeks to solidify a niche that is increasingly gaining popularity and is even now a more than consolidated reality: Online commerce .
Within all these concepts of F-Commerce and E-Commerce, we extract what would be a revolutionary concept: social commerce .
If you combine e-commerce with social media, you get a powerful hybrid that combines sales with its full incursion into social media. This means that social media, in addition to connecting people, now offers commerce to its users. And of course, working from them.
Benefits of F-Commerce
F-Commerce offers advantages for merchants who are limited to investing large sums of money in sales websites.
But the above doesn’t have to be restrictive… There are major brands taking advantage of Facebook’s popularity to attract even more customers. Among the major benefits experienced by users who decide to venture into F-Commerce are:
- Impact: You’ll have a potential audience of over two billion users. Therefore, if you take advantage of the publishing opportunities Facebook offers, you can establish yourself as a business. This will translate into more opportunities for conversions!
- Going viral: If your content is creative and original, it’s possible it will one day go viral. What does this mean? People will like it… They’ll share your post massively until it reaches every corner of your target audience.
- Direct advertising: Facebook’s algorithm sends your store’s ads to consumers who relate to or are interested in similar products. This results in targeted audiences that will become customers.
How does F-Commerce work?
F-Commerce is a strategy that works by integrating online stores with popular Facebook pages or apps . This creates an attractive and intuitive environment perfect for selling your products or services.
It’s a win-win! For Facebook, it means more users while also expanding its stores.
Now, F-Commerce also works through two types of processes that differ depending on where the purchase is made. It’s worth noting that you can only choose one of the two options for your strategy. Here are the options:
Start the purchase from Facebook and complete it on your website
If you have an e-commerce website, you can link your Facebook page so the user can view the product on the social network. However, when the purchase is made, they will be redirected to your website.
Start and complete the purchase from Facebook
Under this method, the purchasing process begins and ends exclusively on Facebook. This includes the payment service… The most popular of all is PayPal, but the social network offers many other options.
Other Social Commerce
- Instagram: This Facebook-affiliated social network also allows you to integrate the Instagram Shopping feature, allowing you to showcase your products visually. Through photos and videos!
- Pinterest: When you post a pin, you can link it to the e-commerce site of the product shown.
- Twitter: has a feature called “Buy Now” that you can activate in each tweet to market what’s being offered within each message.
