Knowing the best WhatsApp sales approaches is very important for many different areas. After all, the use of the application for commercial purposes is increasing. And this, of course, also includes the marketing of various products and services.
But what’s the right way to approach a customer via the app to sell your wares? Find out more about this subject below. See also how to make the most of the application’s different functionalities to attract more customers and close more deals.
Understand the best approaches to selling via WhatsApp
First of all, you need to keep a few things in mind before talking about offering products and services through the app. To be successful when talking to the customer on WhatsApp, follow some basic rules. Among them stand out, for example:
- Get to know the person who is part of your target audience and use the same language they use when approaching them;
- Introduce yourself before anything else, identifying how you got in contact with the person and then saying what you want to offer them;
- Have a prior planning of content, defining sales objectives and being polite with the customer above all;
- Finally, in addition to using sales approaches, also offer relevant content marketing information, as well as giveaways and promotions to customers.
As long as you follow these guidelines, the results of your approaches will be very positive. And to ensure your success, here are more useful tips for talking to your customer and offering them sales through the app.
Approach techniques and methods for you to adopt
To adopt the best WhatsApp sales approaches, it is very important to have a script of what you are going to say. In addition, always prioritize contacts from your transmission lists, in addition to sending your messages at strategic times such as mid-morning or afternoon.
Another important detail is to opt for mental triggers when selling your products and services. Good examples are scarcity (few units left) or urgency (this is the time to buy). Next to these details, use short and objective sentences to talk to the customer.
- Hello everything is fine? This is (your name) from (company name). I’m contacting you because there are few units of our (merchandise) and we’d like to let you know. Would you be interested in purchasing our product?
- Good afternoon, (your name) from (company name) here. To thank you for your partnership, I’m going to offer a promotion of (product or service with offer). Let’s talk?
- Oops, how are you? I am (your name) and I speak on behalf of (company) to offer our new package of (products/services). Let’s know more about this news?
- Good afternoon (person’s name), how are you? I am (your name) and I represent (company name). I would like to share information about our (products/services) and show you news and discounts, okay?
Important considerations on the subject
While these are just a few general examples of the best WhatsApp sales approaches, they can help your business a lot. Also, remember to use other features that the app offers to talk to customers, such as:
- Images such as photos, videos and gifs;
- Audio files;
- Sending documents;
- Also, emojis.
The most important thing is to keep the conversation pleasant and the customer comfortable. Also, use WhatsApp Business for your business, which has many features. In this version of the app, you can use bots to automate communication with customers, for example, and have access to reports with information relevant to your sales.
Finally, personalize your messages as much as possible, calling the person by name and being attentive to what they say. So you will have excellent results in boosting your sales from the application. The benefits will certainly be significant for your company.
