Learn about the different types of advertising, including print, digital, outdoor, broadcast, social media, influencer marketing, and content marketing, to promote your business effectively.
Types of Advertising
There are nine types of advertising;
- National Advertising.
- Regional Advertising.
- Local Advertising.
- Retail Advertising.
- Trade and Industrial Advertising.
- Institutional Advertising.
- Professional Advertising.
- Public Services Advertising.
- International Advertising.
National Advertising
Usually national advertising which has an immediacy of purpose faces severe competition with similar advertising of other firms, and hence, must carry a strong appeal that impels the consumer to buy. Such type of advertising has equal importance all over the country. For such types national media will be use. The language will be National or Regional e.g. Tea advertising.
Regional Advertising
Such type of advertising is only for specific area. And the language used is also regional, e.g. Advertisement of“Naswar”.
Retail Advertising
The advertisement is aimed at making a direct contact between buyer and seller, preferably at the point of sale. Timelines is an important factor. Retail advertising is highly competitive and succeeds when the buyer is convinced that it is in his interest to buy at one store rather than at an other store, e g. departmental store, clothing stores, dry cleaners and banks
Local Advertising
In this type of advertising local language and media are used. e g. Nirala Sweets in Lahore, the language will be Punjabi or Urdu.
Trade and Industrial Advertising
Trade advertising is employed by the producers and distributors of branded and nonbranded consumer goods in order to reach the retailers and wholesalers of consumer goods. Industrial goods such as steel, machinery, lubricants, packaging etc. Media and language can be used nation-wide or regionally depending on the degree of geographic concentration of the industry involved.
Institutional Advertising
Such advertisement are confined to institutions e.g. PIA., Bata, Philips, etc.
Professional Advertising
Producers and distributors here depend on professional men to recommend, prescribe, or specify their products to buyers. Purchasing items are baby foods, building materials, text books, and medicine. These concern doctors, engineers and educators etc.
Public Service Advertising
Such advertisements are sponsored by welfare institutions e.g. Anti smoking campaign,
Besides these types of Advertising John, R Bittner has given eight types of advertising in his book, A/V INTRODUCTION TO MASS COMMUNICATION He says the most common types of advertising are standard advertising and public service advertising. In addition, contemporary social issues and governmental regulations have induced new types of advertising. Among these are social responsibility advertising, counter advertising, corrective advertising, advocacy advertising and image advertising. Municipal advertising is also becoming more common. Let’s examine the different types of advertising in more detail.
Standard Advertising
Standard ads appear in all media and are financed by the company or organization that has products to sell or services to render. The motive to sell and to create in the consumer a feeling of need and desire for a product or service, and how often they will appear in the media are usually made by the manufacturer of distributor, sometimes in conjunction with an ad agency.
Public Service Advertising
Public service advertising supports non profit causes and organizations. Time or space for this type of advertising is provided free as a service to the public by the print or broadcast media. Most public service advertising is to solicit contributions of either time or money for the non profit enterprise. Contributions to organizations such as Red Cross are received almost exclusively through public service advertising.
Social Responsibility Advertising
The safe driving and others that admonish us to act responsibility belong to social responsibility advertising. These ads are sometimes sponsored by either a non profit organization such as the national safety council, not linked to any one industry, or special public relations organizations representing a particular industry.
Counter Advertising
One of the most controversial types of advertising is counter-ads, advertising directed against a product or service. Counter ads directed against specific products are rarely seen on national scale. Advocates of counter advertising claim that standard advertising does not make intelligent buying decisions. Counter ads are therefore necessary to contract some of the allegedly unwarranted claims found in standard advertising. Some familiar counter-ads are those that warn against abusive collection practices by credit agencies, the dangers of air and water pollution and cigarette smoking. > w
Corrective Advertising
Corrective advertising is employed when an enforcement agency has determined that a previous ad has misrepresented a product or service.
Advocacy Advertising
Advocacy advertising is finding more and more sponsors as companies and organizations want to gain common fault of society while at the same time keeping their name visible to the public. It is closely related to counter, advertising. Advocacy advertising champions preventive action against conditions affecting the public welfare.
Image Advertising
Image advertising is a term primarily applied to messages ‘ sponsored by corporations to improve their corporate images. Image advertising is more direct and deals head-on with issues confronting a particular company or an industry.
Municipal Advertising
Municipal advertising refers to the promotion of municipalities as attractive places to live and work in Municipal advertising has become important because locations of manufacturing plants, executive offices and distribution centers can be as crucial to a company’s success as the quality of its products.