Strategic plan (Economy)

Strategic Plan . It is that document that summarizes in an integral and holistic way the expected future of an organization, how it is achieved, who participates and at what level in its implementation, when it will be achieved and how these achievements are measured. It is generally made for a period of 5 to 10 years.

Main elements

  • The Company Vision: Future of the organization.
  • The Mission: What is the organization’s reason for being?
  • The values ​​and principles of the organization
  • Comprehensive Diagnosis of the organization and its environment:
  1. Macroeconomicenvironment .
  2. Sector analysis.
  3. Analysis of the competition.
  4. Analysis of the organization.
  • SWOTanalysis .
  • Definition of the general objective and the strategic objective and its indicators.
  • Definition of strategies to achieve these objectives.
  • Definition of Tactics for the implementation of strategies.
  • Definition of the key factors (success and risk) of the plan.
  • Development of an information system(managerial and operational).
  • Agreements on the implementation of the plan throughout the organization at all levels.

Causes of the failure of the Strategic Plans

  • Failure to convey the urgency and importance of change.
  • The plan was never used to run the business, it never became a living document.
  • The preparation of the plan has been a compulsory exercise and did not involve the personnel (participation).
  • Mission and vague values, weakly linked to the organization.
  • Vague vision and strategies and a weak link to the company.
  • Lack of relevant data when the plan development process was carried out.
  • Absence of a Plan Manager group leads to lack of regular monitoring and improvement of the planning process.
  • Insufficient and ineffective communication.
  • Failure to remove internal barriers to implementation (structures, procedure).
  • Failure to foresee short-term successes.


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