Do you know Most Popular Social Media Platforms. In this article, we are going to analyze the most famous and used social networks today, and what they are used for. We will also leave you some keys so that you can get more out of communication and the use of this medium. Social networks have become a powerful communication and marketing weapon and a good source of interactive relationships with the community of followers.
10 Best Most Popular Social Media Platforms.
- WhatsApp – 94%
- Instagram – 68%
- Facebook – 65%
- TikTok – 59%
- Tinder – 58%
- Twitter – 54%
- YouTube – 53%
- Spotify-50%
- iVoox – 39%
- Snapchat – 32%
- Discord – 30%
- Twitch-28%
- LinkedIn – 27%
- Pinterest – 23%
- Reddit – 23%
What is most surprising about this list is how TikTok has risen in position. And it is that it is increasingly popular among generation Z, so, as a company, do not rule out getting here if your target audience was born in the year 2000 or forward.
The use of social networks has become a fundamental means for companies to communicate and generate community. One of the main objectives is to take care of the image and reach more users. Although registering an account and starting to publish is an easy step, knowing how to do it in a professional way is not so easy.
In fact, social networks in companies have risen exponentially, as has the figure of the community manager , which we will talk about later.
Best Most Popular Social Media Platforms
It is the most widely used social network in the world, with more than 2.9 billion monthly active users . It was created in 2004 by Mark Zuckerberg and was originally intended for college students. Currently, it is a platform that allows users to share multimedia content, connect with friends and family, join interest groups and follow brands and companies.
Youtube
It is the second most used social network in the world, with more than 2,000 million monthly active users . It was created in 2005 and is intended for online video sharing. Users can upload, view, comment and share videos, as well as subscribe to channels of interest.
It is the third most used social network in the world, with a number of users very similar to Facebook. It was acquired by Facebook in 2014 and is intended for instant messaging and voice and video calls. Users can send text messages, photos, videos, and documents, as well as create group chats.
Instagram is one of the most used social networks in the world, with more than 1.5 billion monthly active users . It was created in 2010 and is intended for sharing photos and videos. Users can follow friends, family and brands, and also interact with other users
7 advantages of social networks
Social networks offer many advantages both for individual users and for companies and organizations . Here are seven key benefits of social media:
- Conversation:unlike traditional advertising, in social networks, the receiver does not become a passive agent. The latter is able to interact by intervening in the publication and participating in the dialogue.
- Real-time information sharing– Allow users to share information, news, and updates about their lives with friends, family, and followers.
- Marketing and Advertising– Businesses can use social media to promote their products and services, reach new customers, and build their brand.
- Increase Reach and Visibility– Help businesses and individuals increase their visibility online and improve their reputation.
- News sources– They have become an important source of news and information for many people and businesses.
- Learning Opportunities– This is a great point of penetration for companies and organizations.
- Meeting new people– They can also be a way to meet new people with similar interests and expand your network of contacts.
How often do I have to post on social media?
Although it is a very frequently asked question, it does not have a standard answer. The frequency of posting on social networks, as well as the best time to post , depends on the type of content and the platform used . In general, it is recommended to post regularly to keep your audience engaged and attract new followers. Some recommendations are:
- Twitter: At least once a day, ideally 3-7 times a week.
- Facebook: 1-2 times a day, or 3-4 times a week.
- Instagram: At least once a day, ideally 5-7 times a week.
- LinkedIn: 1 to 2 times a week.
In addition, what we recommend is that you make a calendar of publications on social networks as you test the best hours to make yourself seen.
Once, over time, you know the social media posting frequency for your business, you will start to notice the results in the form of followers, likes, and comments.
Tips to be a good Community Manager and do good social media management.
To make a living as a Community Manager , specific skills and strategies are required. Some tips for good social media management are:
- Know the audience and the platform – Each platform has its own audience and best practices.
- The tone : each network, each channel, has its peculiarities. Twitter, for example, limits us with the number of characters, making this detail a distinction. While, on Facebook, for example, we could write in a more extensive way, Twitter will invite us to make a more powerful, summarized and “poetic” message.
- Create quality content : it must be relevant and attractive to the audience, and be in line with the objectives of the company.
- Generate interaction, promote gamification: calibrate the pulse of your audience and attract their interest by generating contests, surveys, games…
- Be proactive and respond quickly – Followers expect a quick and effective response to their questions and comments.
- Monitor and analyze the metrics : and adjust the strategy according to the results.
- Maintain open and transparent communication : if users trust a brand, active participation and commitment on their part are more common.
- Stay up-to-date : Only by being up-to-date with current trends and topics will you be able to connect more precisely with your target.
All these things take more work than they seem, so, take our word for it, if you have to delegate the management of social networks to someone because you can’t cope, the sooner you do it, the better. You may be reluctant to do so at first, but you will appreciate it.
Here I explain the 7 social networks that you should take into account for your business and why you should use them. Come on?
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- Instagram for everything
- LinkedIn for networking
- TikTok for more visibility
- YouTube to create your show
- Facebook to create interest groups
- Pinterest to showcase your products
- Twitter for customer service
Instagram for everything
Instagram is the perfect social network to humanize your brand and create a community of followers.If you want to show your products visually like in a shop window, on Instagram you can do it and even tag them with the price and a link for them to buy.Stories allow us to connect with our followers quickly and create that important emotional bond that will increase your sales.All the formats that Instagram offers will boost and position your business. It would be like a big shopping center where you can find all the formats that exist in the rest of the social networks.
LinkedIn for networking
LinkedIn is the professional network par excellence. Although it was born as a place to host your resume, now it is a perfect place to share valuable content and build quality relationships.
Companies must share content from the blog or from events they hold. Humanize the brand, but in a different way than we would on Instagram.
It depends on the product or service you offer, you can get new collaborators and partners, contact experts in the sector or attract new talent for the company.
TikTok for more visibility
It is said that TikTok is to reach a younger audience, but it is like in the beginning of Facebook that it was said to be for university students. Everything changes and evolves.
The good thing about TikTok is that there are many people watching and few doing, so you will have much more visibility than on other networks.
Also, TikTok’s algorithm is superior to any other and knows how to perfectly target the personalized interests of each user.
Being on TikTok and doing it well will make you a pioneering and innovative brand, and give a funnier image that you may not see on other platforms.
YouTube to create your show
YouTube is the perfect platform for quality content in video format, it is the new television.
You can create tutorials on how to use your products or share valuable content so that they see that you know and want to sign your services.
There are also the direct ones on YouTube, which is your own television program, you can create a show about your sector and be the benchmark that does not yet exist.
Facebook to create interest groups
Facebook for a larger audience and more specific, for example, from smaller cities.
Each company is different and must be where its customers are. There are smaller businesses where the only social network that works for them is Facebook, and very well too.
Facebook groups are a very good format because there is no other such platform. You can create a group related to your products or your services to be the benchmark for that topic.
If you want to position yourself on Facebook, you should do it with videos and direct, which are the formats that currently work best there.
Of course, at the level of ads it is the platform where you can better segment to reach highly interested customers.
Pinterest to showcase your products
Pinterest is great for saving interests and inspiring you to decorate your home, wardrobe ideas, makeup, cooking…
If you are a brand, you can show your products in a very visual way, especially in sectors such as fashion, decoration, beauty or crafts.
You can organize your products in collections and put links, important to bring traffic to your website.
Twitter for customer service
Twitter is a good channel for customer service if we are talking about a company account. You can resolve complaints and doubts and investigate what they say about your brand.
Although you can also broadcast events live, it is not a social network known for it.
It is very good to contact experts in the sector, have one-on-one contact with your clients or direct traffic to your website thanks to the links that you put in the tweets.
