No one doubts that training is essential for the development of talent within an organization. But, what if you could create training that would be more engaging and less costly? This format already exists. It’s microlearning.
However, to be successful, you need to know in detail what microlearning is and how to apply it properly. If you do your homework right, you will be putting your company at the forefront of the market. This is because several studies guarantee that microlearning is one of the trends in the training area.
What will you read in this article?
- But what is microlearning?
- Why is microlearning a trend?
- You win and so does your customer
- Advantages for you
- Advantages for your customer
- When to use microlearning in the corporate environment
- Planning first
- Choose your tool
But what is microlearning?
It is a form of online teaching of short duration, easy to understand and that is focused on a single objective. Each piece is enough on its own, but there may be several others around macro content.
Microlearning is used mainly in corporate education and training . For example, a hospital can make a video of no more than five minutes, teaching employees about the importance of properly washing and sanitizing their hands.
Want another example? Prepare an online tour of the company’s facilities and make it available to all incoming employees. This video can be a part of the newbie integration process.
The options are countless. And they are not limited to the business environment.
Why is microlearning a trend?
Nowadays, time is gold . Increasingly, people have less time,
Just to give you an idea, a recent survey conducted by Vooozer , an Audio Marketing company, found that 83% of people are unable to read everything they would like on the internet. And there is an aggravating factor: this percentage increased compared to the previous year – it was 73%.
However, while time is getting shorter for people, demands for productivity and responsibilities within companies remain high.
However, it is necessary to reconcile the lack of time, pressure and the need to keep up with changes, to update and acquire new knowledge and skills. And traditional training does not meet these demands.
Microlearning, on the other hand, fits perfectly in this scenario: it is short, direct and available at any time, on all devices.
Along with this super busy group, there are the Millennials who are arriving in the job market now. This is a generation with an average attention span of 90 seconds.
But it is also a group that values continuous training. A study by the company Deloitte showed that 22% of Millennials prefer training as one of their benefits, rather than monetary awards.
This also puts learning in the microlearning format in a privileged position.
You win and so does your customer
Now that you know what microlearning is, it’s time to understand a little more about the main advantages of this distance learning format. A format in which everyone wins. Come on:
Advantages for you
Production agility: vapt-vupt – it’s more or less like this. A microlearning can be ready and available to students in a few days, whereas in normal training, this process takes up to months to complete.
Economy: we are talking about a very short format, therefore, cheaper. A camera, a microphone, a nice space and a few hours of preparation are necessary to create a short video teaching the chosen topic.
Ease of updating: exactly because it is micro, any update is easier to be performed. And yet, there is the possibility of substitution or withdrawal (permanent or temporary) without compromising the other contents.
Increased authority: videos can be paid for or can be part of a dissemination strategy on Youtube, for example.
Advantages for your customer
Speed: some work too much and others cannot focus on studies for a long time … All these people really need a well-directed and short training to enable knowledge update.
Specific and targeted information: the main advantage in this case is that micro learning provides only the information needed to do the job, that is, everything in the right dose.
Productivity: if training time is shorter, it means that the employee can dedicate himself more to work and prevent tasks from accumulating on the table – or in the electronic diary.
Right time: the microlearning format allows the person to access the training exactly when he needs that information. And everything can be put into practice immediately.
Mobility: a microlearning training can be accessed on a micro, tablet or smartphone. That is, when and where the person needs it.
Personalization: the possibility of making microlearning material tailored to a specific audience is another great advantage. Thus, your client can segment his audiences and prepare training that meets different needs.
Varied formats: microlearning training is available in the form of videos , podcasts, animations, infographics , games, cases, small simulations, etc. These resources favor engagement and, consequently, reflect on the assimilation of information.
When to use microlearning in the corporate environment
As important as knowing what microlearning is, is using it correctly. There is a huge range of situations. We have separated 3 examples:
1 – To cover a communication deficiency. For example, let’s go back to the hospital. The hospital indicators showed that the infection transmission index rose and direction need to strengthen awareness of the teams on ways to prevent the problem.
Do you remember that video about how and when to wash your hands, which we mentioned at the beginning of the post. This is a good time to use it. And you can have a series of other pieces, with different themes, but within a macro content that, in this case, is the control of hospital infection.
2 – To complement traditional training: when the company wants to reinforce some concepts or guidelines, microlearning works very well. They are made available after normal training.
For example, an industry promotes an accident prevention week internally. After the event, it makes available to employees several short videos on hand care, work at height, work in a confined environment, etc.
3 – To create a collection of information. In that case, a series of short pieces about a specific content is prepared and the person can access it, whenever and wherever he wants, at his own pace.
The main focus of these materials is to clear people’s doubts. For example, a company that installs new software can develop a series of explanatory material on the different features, how to use it etc. The employee accesses the module he wants, when he has any difficulty.
It is not because the pieces are small and cheaper that you will prepare a lot of videos, podcasts etc. and distribute them at random. It is not so. In the business world, planning is the key to success.
The work must start with a clear objective. Define exactly what you want to achieve and adjust your focus in that direction. And remember that the technology available allows you to diversify your media.
This means that you can relax, as mentioned, using videos, podcasts, infographics, etc. Switching the media is a strategy to grab people’s attention and interest in the subject at hand.
All media have their advantages and, when choosing which one to use, it is very important to be aware of your audience. For example, videos work very well for young people – Millennials in particular.
In fact, videos always appear as a good option , but it is the microvideos that are gaining more and more ground in distance education.
Gamification also guarantees space in several business sectors. It has been used as a strategy for employee involvement and motivation with training.
Regardless of the media to be used, invest heavily in the quality of information. Because it will not do you any good to have a series of beautiful pieces in the microlearning format, if their content is not relevant to your target audience