When we talk about circular economy it is common to think that it is a matter of macroeconomics or, at least, that the initiative has to be taken by large companies .
Nothing is further from reality! The circular paradigm can also transform small businesses, businesses and our lifestyle.
If you look at businesses , such as shops and stores , these are common elements of our urban landscape. They are places of socialization, meeting, sharing information, experiences, and transmitting values that make up our society as it is.
Therefore, a shop or store committed to the society where it develops its activity must work, for example, in reducing its ecological footprint and, therefore, its environmental impact .
As you know, in our spirit of introducing good practices we like to synthesize a series of recommendations that pave the way of sustainability to the more the better.
If you want to circulate your business you can consider these 5 actions :
- Reorganize your processes
Addressing the transition to a circular economy is a good opportunity to rethink the different operations that trade does.
We not only talk about optimizing tasks at the level of time and costs , but focus them again using innovations that allow us to save resources and reduce waste generation and pollution.
This allows us a double reduction of expenses : savings in raw and auxiliary materials and supplies , and on the other hand, in waste management costs, dumping fees, insurance …
- Value waste and secondary products
Recall that in circular economy a waste is a poorly located resource.
The collaboration in waste management , as packaging entails a reduction in the environmental impact generic trade but also opens up a range of possibilities ecointeligentes.
From the restructuring of the business spaces , to the substitution of materials of the products and their containers and packaging to make them more reusable / recyclable .
A more advanced step is to analyze the possibilities of converting waste and by-products into products that other economic activities can use as raw material , making one of the postulates of the circular economy a reality .
- Redesign products
In the event that your business has its own product lines , you can rethink its design and development to take a key step.
You can include sustainable design criteria such as the selection of suitable raw materials with low environmental impact and of nearby suppliers, the impact on process technologies, the consideration of extending their life cycle, simplicity, multifunction and low consumption of resources in the phase of use, until the facilities for the reuse and recovery of its materials.
This new sustainable design develops factors that lead us to have products that stand out for lower costs in the use phase, for their greater durability and for a greater reduction of impacts throughout the product’s life cycle.
- Reinvent markets
The marketing, sales and after-sales departments have to ensure that customers are well informed about the advantages of the product, its sustainable attributes , highlighting in a transparent way the economic cost of the service provided by the product (as a relevant reference) , and not only the selling price .
Hence, it is important to inform about the origin and process of raw and semi-finished materials that have been acquired in a responsible manner .
It is also essential to communicate the sustainable attributes of products and commerce , which undoubtedly improves the positioning and reputation of the business.
Attending to the client , not disappointing their expectations and keeping you well informed, is the best advisor for an optimal development of new products and services .
The more direct and constant the contact with the customer, the greater the possibility of capturing the growing expectations related to sustainability and offering the solutions you expect.
Between the different and varied possibilities to reorient the union between the demand of the clients and the offers of the producers , it is possible to introduce, for example, the conversion of products into services , obtaining differential and sustainable solutions aligned with the circular economy .
Finally, we would like to remember that the circular economy is more than a mere economic concept related to sustainability. Its objective is that we erase from our mind and our vocabulary the concept of waste , waste or waste and that we come to think only of resources .