The Lean Startup model is the process by which a company intelligently uses its resources and reduces risks to the maximum. Launching profitable business ideas is a must, but that doesn’t mean it is easy. This is why disciplines such as the Lean Startup method have been developed to guide entrepreneurs on their quest for success.
Contents of this publication [ hide ]
- 1What is the Lean Startup method?
- 2A bit of Lean Startup history
- 3Benefits of the Lean Startup methodology
- 4Stages of the Lean Startup procedure?
- 1Research and build
What is the Lean Startup method?
The Lean Startup method is an efficient way to approach the launch of products or services . Of course, choosing the most suitable niche will make things much easier about what Lean Startup is.
With this methodology we try to shorten the development cycle of a product by adopting hypothesis-based scientific experimentation to measure progress. What is learned through validation and the launch of iterative products will offer us valuable feedback from customers.
There are a variety of business models to develop on the internet or in a traditional way that can use this methodology. It is difficult to find a case in which it cannot be adapted in any way.
A bit of Lean Startup history
Eric Ries was the developer of the Lean Startup concept in 2008. Initially , the method was developed for high-tech companies with a specific target audience . But over time, it has been expanding to all kinds of sectors. So much so, that today many individuals or companies that want to introduce new services or products to the market can apply it.
Although Ries is recognized as the originator of this concept, it is actually a modification of the Lean Manufacturing concept developed by Toyota engineer Taiichi Ohno in the 1980s. From which it was used by the rest of the Japanese automakers.
This method is a management model adapted to the business plan that creates a flow with which to give customers maximum value, but using the minimum necessary resources . It is based on saving resources and efforts to manufacture specific products for customers.
The Japanese factories that applied this method wanted to avoid overproduction, excess processing, or waiting times that negatively affected the final result.
Benefits of the Lean Startup methodology
Among others, the benefits of following the steps of Lean Startup for a company , also in the context of digital transformation , are the following:
- Reduce costs, so by optimizing the production process we avoid unnecessary expenses.
- Flexibility in production, which facilitates the rapid manufacture of products.
- Improve productivity by solving problems at source.
- The end user decides what need they want to cover.
Stages of the Lean Startup procedure?
The objective of the Lean Startup methodology is to satisfy the needs of the consumer or buyer person with the minimum amount of resources possible. This method is based on 3 fundamental principles that are always in motion and that create a constant circle:
Investigate and build
It is difficult to have a final product that meets the needs of customers without collecting market information. For this reason, services or products are assigned a minimum viable product (PMV or MVP in English) or minimum value of the product in beta phase . On this, we will be able to collect information to get to know our type client better and thanks to it, the improvements that we can apply.
With the Lean Startup plan method it is crucial to measure to know the needs of potential customers . Monitoring and web analytics will undoubtedly help you understand your behavior, tastes and needs. We have to be sure that the product we have developed conforms to what is expected of it.
In this phase, the information gathered must feed the process again to respond to the Lean Startup philosophy. We have to create a prototype of service or product thanks to the information we have. And start again with measurements and continuous learning.
In summary, the path to Lean Startup seeks to undertake efficiently, obtaining results with few resources. All thanks to experimentation and iterations based on testing and debugging . And of course, it can also include communication strategies linked to business objectives.
We should not focus only on the detail of the processes, but on the value of the working philosophy of the Lean Startup model . If we follow the steps properly, we will find a service or final product that will meet the expectations of users.