The cultural appropriation and misuse of indigenous symbols, names, and practices have been a point of contention for many years. One area where this topic emerges is the use of the brand name “Indian Motorcycle”. While the brand carries a storied history, there are arguments to be made about the cultural sensitivity (or lack thereof) associated with its name. Let’s explore the various facets of this discussion.
Why Indian Motorcycle name offensive
1. Historical Context: The Indian Motorcycle Company was founded in 1901 in Springfield, Massachusetts. It’s worth noting that the company was founded by two white men, George M. Hendee and Oscar Hedstrom. The choice of the word “Indian” was likely an attempt to evoke an image of the American frontier and the native tribes who had long inhabited the land.
2. Cultural Appropriation: Cultural appropriation is the adoption or use of elements from one culture by members of another culture, typically without understanding or respect for the borrowed culture. By using the name “Indian” for a product that has no inherent connection to Native American culture, the brand is arguably appropriating a name that has deep cultural and historical significance.
3. Stereotyping and Misrepresentation: Using the name “Indian” in connection with a motorcycle brand risks perpetuating stereotypes. It can suggest that Native American identity is something monolithic, exotic, or even ‘wild’, which can be harnessed for the thrill of motorcycle riding.
4. Commercial Exploitation: By using a name that carries cultural weight, the brand profits from the association without necessarily giving back to or supporting Native American communities. This can be seen as exploitative, especially when the community in question has faced historical and ongoing discrimination.
5. Contemporary Conversations: In recent years, there’s been a growing movement to rectify historical wrongs and ensure cultural sensitivity. Sports teams like the Washington Redskins and Cleveland Indians have faced pushback for their names, leading to name changes. This context places brands like Indian Motorcycle under scrutiny.
6. The Counter-Argument: Heritage and Brand Identity: Many argue that the name “Indian Motorcycle” represents a legacy and is an integral part of motorcycling history. Changing it, they say, would erase a part of this history.
Conclusion: Cultural sensitivity is crucial in our modern, interconnected world. While Indian Motorcycle has a rich history, it’s essential to understand and respect the perspectives of those who find the name offensive. As with many such issues, open dialogue, education, and understanding are key to finding common ground
