Nearly more than 80% of internet users must have known a video-based platform called YouTube. Of course you have heard names like Raditya Dika, Ria Ricis, Arief Muhammad, Atta Halilintar, and many more. Yup, these people are arguably one of the many content creators who reap many benefits from YouTube.
table of contents
Most Used Media
How to Make a YouTube Channel
How to optimize YouTube Channel
Number of Comments
Number of Subscriber
Click-Through Rate (CTR)
Duration
Number of Shares
Most Used Media
Why YouTube? Because this platform has mastered the market share of video platforms in Indonesia. More than 90% of internet users in Indonesia say YouTube is the first platform they visit to search for any video content.
Based on a Survey of Indonesian Internet Service Providers (APJII) more than 69% of Indonesians use the internet to watch YouTube. Can you imagine how you get many benefits if you can take advantage of this video platform.
Source: Freepik
Maybe you are still curious about how the content makers on YouTube, known as YouTubers, can be very famous and reap rupiah coffers from the video platform.
This time we will provide a way to create a YouTube channel for beginners. For some people who have a YouTube channel, but your channel is not widely known, just take it easy. We will also give you several factors that can make your channel rank in the top YouTube search results.
How to Make a YouTube Channel
The first thing you must have before creating a YouTube channel is a Google account. If you already have a Google account when creating your YouTube channel. Here’s how to make a YouTube channel for beginners:
- Please open the YouTube page then click “sign in” located in the upper right corner.
- Then enter the email on the page. Make sure the email is an active email and if possible you use a special email for your YouTube account.
- If the YouTube account is finished you can change your profile, photos and more. The trick, please click “Settings” in the upper right corner and the account settings appear. To create a new channel please click “Create a new channel”.
- Then there will be a choice of Create Channel options. You can fill in the name of your YouTube channel, make a name that matches the content you created.
- Now this is the important part, if you want to use your YouTube channel for business please click “use a business or other name”. In addition, you can also enter your own brand name when entering the “brand account” page then click “create”.
- Your YouTube channel has been created, then please fill it with interesting and creative content.
How to optimize YouTube Channel
After following how to create a YouTube channel and the channel is finished, there are certainly many things to think about. One of the most important is the content to fill your YouTube channel . Apart from that you have to think about how to make that channel ranks highest in the search results. To make your channel ranked top you need to know the factors that influence it:
Source: Freepik
Number of Comments
The number of comments on the video that you upload is one of the factors that drove your video to the top of the ranking. The results of Backlink.io’s research on 1.3 million videos indicate that videos that have more comments will rank in the top of search results.
Number of Subscriber
Another factor is the number of subscribers on your YouTube Channel. Viewers who become subscribers after watching your videos are a good thing for your YouTube channel going forward. Because it means the content that you uploaded has good quality. You can also ask the audience to like and subscribe.
Click-Through Rate (CTR)
Click Through Rate (CTR) can also influence your channel to be ranked on the YouTube search engine. CTR is the number of clicks to the number of impressions of search results. The higher the Click Through Rate (CTR) of your video , the greater the chance for YouTube to place your video at the top of the search results.
Duration
Just like an article on a blog or website, the duration of the video on the YouTube channel also needs attention. Because videos that are long in duration tend to get a greater chance of being ranked in the top YouTube search results. So, don’t hesitate to make the content interesting and as detailed as possible.
Number of Shares
The number of shares on a video that you upload on YouTube can also affect the ranking of your videos. The key is to share your YouTube videos on social media accounts that you have. Because by sharing the video directly the audience on your video will increase.
Source: Freepik
Now, you know how to create a YouTube channel and start optimizing your YouTube channel by following the above method. After that you can focus on creating interesting content and making strategies on how to get your video watched by many people. Good luck!