Threads, Meta’s social network launched to compete with X and which depends on Instagram, has just added the ability to schedule posts. This makes the platform similar to other networks where it is already possible to upload content and select the date on which it will be published, as is the case when scheduling posts on Instagram or scheduling videos on TikTok , among others.
The new feature was announced by Adam Mosseri, director of Instagram, and is now available to Threads’ more than 300 million users worldwide.
Step by step to schedule content in Threads
If you want to schedule a post in Threads, simply access the post composer as usual. There, you’ll find the new option to schedule content. Follow these steps:
-Access the Threads application and click on the “+” button, located at the bottom of the screen
-Write your thread (that’s what posts in Threads are called) as usual. You can include text, images, GIFs, audio, or even create a Threads poll .
-Once you’re done, tap the three-dot icon at the top right of the screen.
-Now select the “Schedule” option
-There you can choose the date you want to publish your thread on Threads.
With this, you’ll have scheduled your content in Threads. If you want to see your scheduled threads, just go back to the post composer and click the icon next to the three dots.
There you’ll see all the threads you’ve scheduled. Click on the three dots and you’ll have two options: “Edit Schedule” and “Delete,” in case you want to delete content you’ve previously scheduled.
Along with this new feature, reach statistics for individual posts have also been launched, as well as the ability to add annotations to an existing thread you want to republish.

