How to Customize Email Templates in WordPress

WordPress email templates are typically boring and plain text. To have successful campaigns, you must have impeccably designed email templates to promote your content or the services you offer to your clients. So, if you want to change the appearance of the emails you send through WordPress, we’ll show you the steps to achieve it.

How to customize email templates in WordPress – Change their appearance

Index( )

1. What is needed to modify email templates?
   1. Install the ‘Email Templates’ plugin
2. What are the steps to customize emails with ‘Email Templates’?
3. How do I modify emails sent by third-party services?
   1. Using MailChimp
   2. With AcumbaMail

What is needed to modify email templates?

Email templates give a pleasant and professional look to the notifications your users receive. To modify email templates in WordPress, you need to install plugins. On the official website, you can find a variety of free and paid plugins, such as CodeCanyon . We’ll show you how to install the ‘Email Templates’ plugin.

Install the ‘Email Templates’ plugin

To install manually you must follow the following steps:

1. You must download the ‘plugin’ .zip file.
2. Head to your WordPress dashboardand go to ‘Plugins’ > ‘Add New’.
3. Click on ‘Upload Plugin’ at the top of the screen.
4. Click ‘Browse’ then select the plugin from your PC.
5. Click ‘Install Now’.
6. After completing the installation, press ‘Activate Plugin.

What are the steps to customize emails with ‘Email Templates’?

After installing and activating the ‘Email Templates’ plugin, the next step is to customize it to your liking. The steps to do so are:

1. Go to ‘Appearance’ and then ‘Email Templates’.
2. Click the ‘Settings’ tab. Here you can configure your site name and email address. By default, the email address you have set in your WordPress settings will be used, but you can change it if you wish.
3. Go back to the customization section and go to ‘Template’. There you can select whether you want to use the template at 100% width or a drawer layout, and you can choose a background color.
4. Click ‘Email Header’ and you can modify the email template header. You can add a logoor plain text, and you can change the font size, text, and background colors.
5. Then, in the ‘Email Body’ tab, you can change the font and colors in the body of the emails you send.
6. Finally, go to the ‘Footer’ tab. Here, your site name is displayed with the copyright symbol. You have the option to customize that text, changing the font, text, and background colors.
7. After finishing the design you must click on ‘Save’.

How do I modify emails sent by third-party services?

We’ll explain step by step how to modify emails sent by third-party services such as MailChimp and AcumbaMail.

Using MailChimp

To create and send emails with the Mailchimp plugin for WordPress, you must do the following:

1. Log in to Mailchimp, click ‘Create campaign’.
2. Then choose ‘Email’.
3. Give your email campaign a name and click ‘Begin’.
4. Now to edit the campaign, click on ‘Add recipients’ and choose the list you want to send to by clicking on ‘Audience’ > ‘All subscribers in audience’ > ‘Segment or tag’ and finally click on ‘Save’.
5. To add the sender, enter your company name (ideally, a corporate domain),then click ‘Save.’
6. Now to add the subject you must be creative and put something that attracts attention, you can personalize it by adding the merge tag |*FNAME*| this will make the system enter the user’s name.
7. In the ‘Preview text’ field, you can add introductory text for the email.
8. To design your email, click ‘Design email.’ A panel will appear where you can choose a template.
9. After selecting the template, you can configure it by clicking on ‘Design’ to change the colors and fonts of the email sections.
10. In the ‘Content’ tab, you can add other contentby dragging and dropping elements from the left panel to the right panel.
11. After finishing, click ‘Preview and Test’ and then ‘Enter Preview Mode’ to see how the email will be displayed to users on both PC and mobile devices.
12. Return to the panel by clicking ‘Save and close’, then click ‘Send’ to send it. A pop-up window will appear to confirm the sending. Click ‘Send now’.
13. You can also schedule your email to be sent at a time and date of your choice by clicking ‘Schedule’.

With AcumbaMail

The steps you must follow to create an email marketing campaign with AcumbaMail are as follows:

1. Go to the main page and click on ‘Create and send campaigns’,then press ‘Create campaigns’
2. Now you must fill in the fields that will appear, such as the campaign name, sender’s email and name, subject, and other elements.
3. If this is the first time you’re using the sender’s email address, you must authenticate it by clicking “Send verification email.” You’ll receive an email with a link or code to verify your email.
4. You can send your campaigns to a single list of subscribers or to several lists.
5. The next step is to choose the appearance. You can choose an AcumbaMail template by clicking on the theme you want, clicking ‘Select’, and then giving it a name.
6. You’ll then see the ‘Campaign Editor’ where you can edit the text, colors, and images. You’ll see a tab with all the options. Changes are automatically saved. Click ‘Next’ when you’re finished.
7. Now you’re ready to send your campaign, but before that, you can preview it by clicking ‘Preview’ or ‘Send a Test’ to verify that everything is in order.
8. When you’re done, click ‘Submit Now.’ You can also check the status and statistics of your campaign by selecting ‘Reports.’