Choosing a successful name for your business depends on several factors, knowing them will help you to achieve an excellent name for your business and compete in the market, the name is important because it represents your company in the rest of the world the large international companies They have a strategic name that helps them with the correct diffusion.
For example, it would not be the same to say “let’s go to doña Juanita’s cafe” than to say “Let’s go to the cafe for the one who doesn’t remember the name”, the difference between one and the other generates branding.
If you manage to consolidate in the public to which you sell a certain purchasing familiarity with your company, you will have half of the work done, it is precisely for this reason that companies like Coca Cola sell their product so expensive, because 100% of their advertising is focused on wellness.
That is, they will never sell you their “new product” in a commercial, their advertising strategy both on social networks and on posters stuck on the avenue or commercials, is to create a feeling of well-being before giving their great brand “Coca Cola” followed. of a Slogan.
This means that if the content before the name was good or empathized with you, create a connection with the company, create loyal customers and then let the product sell only by making an attractive advertising but that appeals to sentiment, not reasoning.
Otherwise it would be an advertisement that offers you a 90% discount or shows you the previous price crossed out and the new one in large size, these sell to reasoning through cognitive biases and do not create familiarity with the client, that is why businesses small do not usually put prices on their products.
Index
- Data to take into account when choosing a name for your business
- Build your business name step by step
Data to take into account when choosing a name for your business
The name is what your clients will remember you with, it is better than this name to connect them with a feeling of pleasure or familiarity, depending on the turn of your company you should choose one name or another but there are certain characteristics that you should take into account to whatever name you want to put , so here is a small list:
The shortest possible name
You may have noticed that large companies use very short names, for example: Pepsi, Bimbo, Foca, UBER, Hasbro, Nike, McDonald’s. Do you notice a factor in common? Exactly they are not more than one word, however if you search Names of companies that have just started and are not very successful you will notice names like “Taquería el uncle roberto”, this appeals to the human aspect that misses things, but on a large scale a short and precise name will always be much better.
Must emit an emotion
People love to feel emotions, nothing better than to put Free Fire with graphics at full power and enjoy a good moment, but we do not play to “learn” we play to have fun and feel the emotion of when you manage to win over the rival, all video games appeal to the sentimental or emotional side, so should we too.
Build your business name step by step
We are going to put together the name of a couple of companies so that you can learn by example how you should select the name of yours, for this you will need 3 things: company line, scope territory and link to an emotion.
Why? Simple, let’s start with the turn of the company, if your company were babies, you would need a name that is easy to read and that empathizes , such as “Pañababys” here we do not only that the name empathizes, but that the same name you It says what you do and that helps to be remembered and placed as a reference for a type of service.
Territory, because if you plan to locate only one place you could put “Ferrebarce” assuming that your business was a Hardware Store in Barcelona , more specific impossible and link with emotion because in a gummy business “Gomilindas” causes empathy with your end user and this is always good.
Do not forget to register if you are in Mexico with the name of your company through the Mexican Institute of Industrial Property and remember to register it if you are outside of Mexico with the corresponding institution.
