Snapchat has a premium version, with additional features only accessible to paying users. This is Snapchat Plus, its service for subscribers , in line with other social networks that also prepare or have introduced tools only for those who pay, such as Twitter with Twitter Blue .
Snapchat Plus is available in select countries, those where Snapchat has the greatest penetration: the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. It is also currently available in Spain and most Latin American countries. It has 11 million subscribers worldwide.
How much does Snapchat Plus cost?
In the United States, Snapchat Plus costs $3.99 per month . For this price, users won’t be able to get rid of advertising on the social network—ads will continue to appear—but they will have access to additional features that non-subscribers won’t be able to see.
The price varies by market. For example, in Spain it costs €4.49 per month .
It’s interesting that Snapchat has decided to continue showing ads to its paying users—something other platforms don’t do—but the company wants to ensure it continues to monetize its entire user base and not offer advertisers a narrow base that excludes those who already pay for the service.
What extra features does Snapchat Plus offer?
Among these special features is the ability to change the app icon or see who has viewed a Story repeatedly. Snapchat also allows you to place a user at the top of your chat history, because they’re that “best friend” you don’t want to miss an update from. These are all the service’s features:
-Custom story expiration: You can set a time limit from one hour to one week for published Snaps to expire.
-Customize notification sounds: Users can assign different ringtones to notifications from different contacts, allowing them to distinguish between them and know who took a Snap without even having to look at their phone.
-Camera border color customization: While capturing content, the screen can project the color selected by the user.
-New Bitmoji backgrounds: This is an exclusive selection of seasonal Bitmojis , allowing you to enhance your user profiles with Halloween or Christmas motifs, for example.
-Badge: A special badge on a user’s profile highlights that they have a Snapchat Plus account.
-Priority Response: Snapchat+ subscribers’ responses will be more visible to Snap Stars.
-Emoji Signature: This is a way to sign Snaps with an emoji chosen by the user, which will be displayed to contacts after viewing the Snap.
-Custom icons: The home screen icons can be changed to icons exclusive to Snapchat apps.
With these and other new features, Snapchat is strengthening its visual messaging application, complemented by Lens Studio, its augmented reality platform, and Spectacles, its augmented reality glasses, creating its own ecosystem in which this method of including virtual layers of information about the physical world is becoming increasingly relevant . This is something Snapchat has enjoyed great success with since the incorporation of its filters capable of adding live modifications to users’ faces to images and videos.
Snapchat assures that some of these features may later be rolled out to all users of its app. This means that the paid service provides priority access to most of the app’s features. Users who pay for them will be able to use them before everyone else.
How many users does Snapchat Plus have?
According to Snapchat data, more than five million Snapchatters have switched to Snapchat+ in its first year. Country-by-country data is unknown, as Snapchat hasn’t broken down the number of Snapchat Plus users in Spain or any other country.
What the company has confirmed is that, during Snapchat Plus’s first year of existence, users of the paid platform have been able to try out up to 20 new features before anyone else, according to a statement.
Among others, the latest AI-based products, such as My AI and Dreams , before they are available to the rest of the community. Additionally, in recent weeks, Snapchat has introduced expressive text capabilities, updates, and sizes.
