Today, the Flywheel has positioned itself as a new concept in the world of digital marketing . It’s a technique that has revolutionized traditional online marketing practices . How does it do it? By paying special attention to the most important aspect of the process: customer service .
If you’ve come to this article, it’s probably because you’ve asked yourself… What is Flywheel ? Here’s the answer: it’s a methodology that fosters continuous customer interaction , so that the brand, product, or service is positioned for quality throughout the entire service.
It’s a wheel that must spin faster as consumers of a product or service become more interested in what the seller offers . That’s why the Flywheel seeks to please buyers to ensure they complete their purchases now and return in the near future. It’s all about loyalty!
How does the Flywheel work ?
The Flywheel works through three principles: attract, engage, and, above all, delight the customer. We’ll explain it in detail below:
- Attraction : Flywheel marketing is planned to be eye-catching and refreshing. This can be achieved by using valuable content or any other strategy deemed by the person in charge to make the consumer feel they should pay attention to the brand because everyone is talking about it or it’s trending because of what it offers.
- Engagement : Once the user shows interest, the Flywheel marketer has a valuable opportunity to engage the customer. To do this, they must offer interesting content, effective answers to their questions, and make the consumer feel important during the experience. This will delight the customer!
- Delight : This involves providing an interactive and enjoyable service, where the user, in addition to completing the purchase, knows that the company will do everything possible to ensure their happiness. Even after the sale! The customer needs to know they’ll receive fantastic support and that the experience will continue to be enjoyable.
Advantages of the Flywheel in inbound marketing
When you apply inbound marketing to the Flywheel , you gain numerous benefits in terms of customer acquisition. All of this is achieved at the focal point of the process: post-sale communication. This way, the customer will remain interested in the brand and continue purchasing new products . Customers must feel that their satisfaction is more important to you than the sale of the product or service itself.
Another advantage is that customers, feeling important, tend to make recommendations to third parties , which will attract potential new buyers. From that moment on, the company will have achieved its goal of establishing itself in the public’s mind. All thanks to sales flywheel strategies !
In short, thanks to the inbound marketing flywheel , customers will feel motivated by the experience. This is the hub of the wheel from start to finish .
Difference between sales funnel and flywheel
The funnel is a marketing strategy that simulates a funnel, but it has been left behind with the advent of the information age. Added to this is the emergence of new consumers who are increasingly demanding greater interaction before making a purchase decision .
This is why the sales funnel has fallen behind. The Flywheel, on the other hand, offers the exact opposite: an idealized interaction between the buyer and the brand . Based on this, we present the following list of the most relevant differences between the sales funnel and the Flywheel :
The Flywheel is constantly moving, interacting with customers. The sales funnel follows the steps of the funnel, and when the funnel is complete, the cycle is complete.
- The sales funnel ends with the sale of the good or service . The Sales Flywheel uses after-sales service as a fundamental tool for customer loyalty.
- The sales funnel doesn’t take into account that customers can recommend the brand to other potential customers and thus grow . For the Flywheel , customer reviews, positioning, and social media presence are of utmost importance.
How to make a sales flywheel ?
If at this point you’re already clear on what a flywheel is , it makes sense to apply it to your brand or business. The more the flywheel spins, the more new customers you’ll get, and of course, the more sales you’ll get!