Havaianas flip flops . The history of Havaianas dates back to 1962, when the first series was created, inspired by Japanese sandals called Zori. The eastern version had strips of cloth and a rice fiber sole, so the base texture of all Havaianas has small ovals, symbolizing the grains of rice. In the 70s, a hundred brands emerged trying to imitate rubber sandals and by 1980 Havaianas, which had positioned itself as “the legitimate one, which does not deform, does not smell and does not break the straps”, already sold 80 million of pairs a year.
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- 1 Origins
- 2 History
- 3 Image Gallery
- 4 Curiosities
- 5 Sources
The Zori , a Japanese sandal, was the source of inspiration for the first Hawaiian flip flops created in 1962 in Brazil . The rubber composition secret of its exceptionally flexible soles has guaranteed its international success for over forty years. The Hawaiian name comes from Hawaii, a favorite holiday destination for Brazilians in the 1960s. The idea of this product was so simple that it immediately met with a resounding success: 2.2 billion pairs of flip flops have been sold worldwide since the launch of the brand. Today, six pairs of Hawaiians are sold worldwide per second. In Brazil, everyone loves and wears Hawaiian flip flops, even the models in the most fashionable magazines. Hawaiians have become the most chic rubber flip flops in the world.
From the wealthiest to the humblest worker, everyone in Brazil has their inevitable rubber sandals. Last year 210 million pairs were sold worldwide
They are carried by minimum wage employees and new millionaires. Even despite the risk, construction workers carry them on their feet. In Brazil, practically everyone wears the “havaianas”, rubber and plastic sandals that are now famous worldwide.
Since their presentation in 1962 , havaianas have been, together with soccer and samba, one of the most important factors of “social equality” in Brazil, which has one of the most stratified societies in the world. At first they became a daily item for low-income Brazilians, but both their humble origins and the country’s borders have transcended to become an object of desire throughout the world. Sold at American luxury stores Bloomingdale’s and Neimen Marcus , they are coveted items by Hollywood stars, European royalty, and suburban princesses from Seattle to Seoul. They have not only become garments for rigorous use in swimming pools.Miami or the beaches of Cancun , but the havaianas have managed to sneak into the most unexpected places, from the extravagant high catwalks in Paris to the Oscar award red carpet .
The iconic sandals now battle for supermodel Gisele Bundchen as Brazil’s most famous export play. And although the word “havaianas” means Hawaiian in Portuguese, these sandals have become something like a Brazilian symbol. The numbers support that its enduring popularity. Last year, 210 million pairs of Havaiana sandals were sold worldwide. Although 15% of national production was exported to some 80 countries, in Brazil enough sandals were sold in 2011 for almost all men, women and children.
- There are 8 million units per year in 63 countries.
- sales revenue $ 207 million annually.
- In Brazil there are 850 pairs for every 1,000 inhabitants.
- 6 pairs of havaianas are sold every second.