Gustometry is a marketing practice that focuses on the study and measurement of the level of satisfaction that consumers have of a particular good or service. Its approach seeks the fastest possible obtaining of these results for the strategic improvement of companies.
The gustometry mainly serves to establish an approximate measurement of which are the best valued points of a company from the point of view of its customers , providing useful information for the design of their business plan and their different marketing strategies.
Knowing the satisfaction of a client allows to focus the commercial, advertising or strategic activities of a company more efficiently from the point of view of marketing.
The development of the gustometry concept responds to the continuous changes that the current world undergoes, especially at the level of communication networks and the Internet , marked significantly by the overabundance of information.
The company has a growing volume of information of all kinds and due to this, from the point of view of marketing, companies are forced to analyze in greater detail and depth the behaviors and preferences of consumers. It is increasingly common for companies or firms to actively collect the opinions and trends of their customers’ consumption in order to improve their business activity.
Those responsible for customer service and quality control of companies have acquired increasing responsibilities and tools to know the tastes of consumers of their goods and services.
Measurements made in gustometry
The companies have developed over the years multiple tools, mainly through software, to collect quickly (usually the objective of real time is sought) and effective consumer opinions .
Some of these models focus on the use of digital surveys, mobile applications and many more alternatives in the network. Alternatively, the use of personalized interviews by telephone or personal means is also frequent. The digital environment clearly favors this type of process by allowing studies to be focused on different segments of consumers , based on their characteristics or purchasing behavior.