In the business world or business, communication is the most important element in order to achieve the goals in the business well and as expected. Like a company leader who orders a partner when he needs a letter of procurement of goods, submission of goods, or other things. That is the process of business communication that occurs in the business world.
Simply put, business communication is a form of communication that is used in the business world both in verbal and non-verbal forms. The following is an explanation of this business communication .
- Cybernetics Learning Theory
- Marketing Communication Theory
- Persuasive Communication Theory
- Business Communication Ethics
- Barriers to Business Communication
- Cross Cultural Business Communication
Forms of Business Communication
In the business world, business communication has two common forms that can be used as a reference in communicating. These two forms are verbal communication and non verbal communication. The following explanation.
A. Verbal Communication
Taken from the basic word that is ‘verbal’, verbal communication uses one or more words. In the business world, this form of verbal communication is used both in writing and verbally with structure and well organized in conveying messages or information to the communicant or recipient of the message. (Also read: Understanding Social Media according to Experts )
In the business world, generally this form of verbal communication is used when in meetings, seminars, or others related to company operations. However, the shortcomings of verbal communication if not mastered well it will arise various things including:
- Word Limitations
Usually some things such as objects, people, or something else that cannot be conveyed using words or verbal language. So that verbal communication does not go well and smoothly.
- Marketing Communication Baruan
- Elements of Intercultural Communication
- History of Television in Indonesia
- Ambiguous words
Every individual has their own thoughts. This is what makes verbal language a language that can cause ambiguity. It’s like saying ‘That person is handsome’. Not necessarily other people assume that the person is handsome. So that other people will assume that the person is handsome nature and heart.
- Bias said
Generally, these biased words concern the culture of a particular region. Just as a language from Java will have a different meaning if interpreted in Sundanese. For example, people say the word ‘ gedhang’. In Javanese, the word means ‘banana’, while Sundanese means that the word is ‘papaya’. (Also read: Modern Communication Media )
- Mixed Facts
Verbal communication in business communication is often a mixture of facts and meanings. So that new messages or information will arise and may not match the information or the actual message.
B. Non-Verbal Communication
Non-verbal communication is a form of communication that takes place using sign language, symbols, and the body. However, these symbols or signs can provide a description or description of what was conveyed. However, non-verbal communication can only be done verbally. Except for the Morse code which is a non-verbal language, but instead uses the written method. (Also read: Ethics of Mass Communication )
It should be noted, that both forms of communication have a close relationship in the business world, especially in business communication. The two forms will intertwine and complement each other. When verbal language cannot be delivered, non-verbal language plays a role, and vice versa. (Also read: History of the Development of Communication Devices )
Type of Business Communication
In communication, business communication is divided into several forms based on delivery, behavior, scope, communication flow, individual roles, and number of roles. The following explanation.
A. Business Communication According to Submission
Communication is very important in everyday life, although not all are skilled in communication. Based on the delivery, communication can be divided into 2 namely: (Read also: History of Indonesian Television )
- Verbal communication
Verbal communication is a method of communication that is done directly without any limit of distance or is done face to face. Oral communication is also divided into two types, namely:
- Verbal communication is conveyed using words or by language.
- Non-verbal communication delivered using signs, symbols, body language, face, tone of speech, to the emphasis of the sentence.
- Written communication
In brief, this written communication is done by the written method. Generally, this written communication for example such as letters, texts, blanks, etc. whose purpose is to convey a message or information. In business communications, written communication is often used when they make agreements, send requests for goods, and so forth.
- Interpersonal Communication System
- Interpersonal Communication Process
- Communication development
In this written communication, it is better to read it before it is delivered to the communicant or the recipient of the message. Because written communication is more risky than verbal communication. Except if this oral communication is recorded. Thus, this written communication needs to be made in an easy and safe language.
B. Business Communication According to Behavior
Based on behavior, this communication occurs automatically, so it can be said that this type of communication is also influenced by the situation and condition of the individual both communicator and communicant. In addition, business communication according to this behavior is also influenced by the surrounding environment and atmosphere. (Also read: Understanding Media According to Experts )
Business communication according to behavior can be divided into several types, including:
- Formal communication
This formal communication is a type of communication that is arranged properly in accordance with the rules of a policy or EYD. Generally, this formal communication is largely outward or inward in nature from the vitality of its potential. Well, the correlation is what distinguishes the meaning and nature of the subject or object of communication. In business communication, formal communication occurs when in a situation of company meetings, conferences, seminars, or other things that are formal and formal.
- Modern Communication Media
- Factors That Influence Communication
- Basic Photography Techniques
- Informal Communication
This informal communication is a communication that is rumors or the source of the communication is uncertain. Well, this rumor often overlaps with a few other things. In other words, this informal communication will be able to contribute some information that does not yet know the truth. Simply put, this informal communication is an intermezzo of formal communication to ease the conversation, when the conversation starts to tense and culminates.
However, although informal communication is considered to be a rumor, informal communication has an important role in a company or in business communication, which include: (Read also: Ethnography of Communication )
- Satisfaction of employee and or leader needs.
- Refreshing a tense and monotonous atmosphere.
- Providing suggestions for individual behavior in work relationships.
- Non-Informal Communication
Non-informal communication is usually used when time is relaxed or relaxed. Generally, this type of communication is used by individuals in the same position. Like employees with employees.
C. Business Communication According to Scope
Based on the scope, business communication is divided into several types including: (Also read: Marketing Communication Strategy )
- Internal communication
This internal communication is a type of communication that occurs in a corporate environment or business organization. In internal communication, it is divided into 3 types, which include:
- Horizontal communication which is communication that occurs between staff members. Generally, this type of communication takes place informally.
- Vertical communication which is communication that occurs between leaders and staff. Examples of this communication such as reprimands, praise, or so on.
- Diagonal communication which is communication that occurs between leaders and people who are not of the same position. (Also read: Prospects for Communication Studies )
- External communication
This external communication occurs between members of the company and individuals outside the company. Generally, this communication occurs to the company’s leadership to hearings outside his leadership. This external communication can take the form of:
- Exposition, exhibitions, promotions and publications.
- Press conference.
- Radio broadcasts, television.
- Social service or service.
- Simulation or counseling.
D. Business Communication According to Information Flow
Information or messages are an important element in the business communication process. Information or messages in business communication is what determines the types of communication. In business communication according to the flow of information is divided into several types including:
- Hypodermic Needle Theory
- Persuasive Communication Theory
- Symbolic Interaction Theory
- One-way Communication
One-way communication or simplex is a type of communication that occurs in one party only. Generally, this communication occurs when in a situation or emergency situation. So this type of communication is sudden.
- Two-way Communication
This two-way communication is a type of communication that gives rise to feedback or feedback, which communication will be mutually beneficial from both parties, both the communicator and the communicant. (Also read: Types of Photographic Composition )
- Communication to the top
This upward communication is a type of communication that occurs between the employee communication to company leaders or to individuals who have higher positions.
- Downward Communication
This downward communication is the opposite of upward communication, that is, the communication that takes place with company leaders to their employees. (Also read: Charles Sander Peirce’s Semiotics Theory )
- Communication to the Side
Similar to two-way communication, but communication to the side occurs in two individuals who have the same position or position.
Those are the types of business communication that we need to understand. But of the many types of business communication above, they still have the same two forms of communication in business communication, namely verbal and non verbal business communication. (Also read: Roland Barthers’s Semiotics Theory )