There are many types of communication in this world that we can learn. From organizational communication , verbal communication , nonverbal communication , and so forth. One type of communication that is important to learn is business communication . Business communication is very important especially in the world of entrepreneurship or the world of business. If you are interested in running a business, then one of the knowledge or knowledge that you need to learn is the science of business communication. For this reason, it’s good to study business communication according to the experts below, so you can find out what business communication is even if it’s just the basics.
Here are some of the opinions of scientists about business communication.
According to Katz, business communication is an exchange of ideas, messages and concepts related to achieving a series of commercial goals. That is, the communication is carried out to achieve the objectives for trade.
- Djoko Purwanto
In his book, Djoko Purwanto argues that business communication is communication that is used in the business world which consists of various forms of communication, both verbal and non-verbal to achieve certain goals in accordance with the business interests of those communication actors.
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According to Rosenbalt, business communication is a process of exchanging ideas or opinions, information, orders and the like, expressed either personally or not through certain signs or symbols to achieve certain company goals.
- William C. Himstreet
According to William C. Himstreet and his colleagues, communication is a process of exchanging information between individuals through a system that is commonly (used, known, used) both with symbols, signals, and behaviors or actions (which can be understood by those involved in the communication ).
- Wyne Murlin Baty
Wyne Murlin Baty is the person who helped Himstrees formulate business communications. Like his colleagues, he also believes that communication is a process of exchanging information between individuals through a system that is commonly (used, known, used) either with symbols, signals, or behavior or actions (which can be understood by those involved in the communication) .
- William Albig
According to Albig, business communication is an exchange of ideas, opinions, information, certain commands that have specific goals (related to business problems) either personally or impersonal through symbols or signals.
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According to Persing’s view, business communication is a process of conveying meaning through symbols which includes all the elements that have a relationship with the process of delivering and receiving messages, both in written, oral, and nonverbal forms carried out in an organization to pay someone for produce goods and services to make a profit.
According to Curtis, business communication is a communication made within a business organization in order to solve problems and make decisions.
- Philip Kotler
According to Philip Kotler, one of the scientists who became a reference in the world of management and marketing, business communication is a human activity that is directed to satisfy the needs and desires (someone) through the exchange process.
- Hughess and Kapoor
According to Hughess and Kapoor, business communication is an organized activity or individual effort to produce and sell goods for services to benefit and meet the needs of the community.
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- Anwar Arifin
According to Anwar Arifin, business communication is a concept that has many meanings. These meanings can be distinguished by seeing business communication as a social process, in which business communication is studied in social science. Social science experts conduct research using a business communication approach to determine the relationship of messages to one’s behavior in an activity carried out by certain humans.
- Bernard Barelson
According to Bernard Barelson and his friends, business communication is a transfer of information, ideas, emotions, skills and so on using symbols, words, pictures, figures, graphics, and so on within the scope of the business world.
- Gary A.
According to Gary A., who is a friend of Bernard Barelson, also argues like Barelson that business communication is a transfer of information, ideas, emotions, skills and so on using symbols, words, pictures, figures, graphics, etc. in space scope of the business world.
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- Raymon S. Ross
According to Ross, business communication is a process of sorting, selecting, and sending symbols in order to help the listener evoke meaning or response from his mind similar to those intended by communicators that occur in the business world.
- Shanon and Weaver
According to Shannon & Waever, business communication is a form of interaction that influences one another (from those involved in the interaction), whether intentional or unintentional. Business communication can use various forms of messages, such as language, facial expressions, art, technology and so on.
Those are some of the opinions of scientists about business communication that we can use to understand business communication in more detail. Hopefully, studying the opinions of these scientists can help you understand more clearly what is called business communication. In principle, from the various scientists’ opinions, business communication is a communication activity that takes place in the business world, with the aim of, among other things, to make a trade by using a variety of messages that are not limited to language, but can use various forms of messages that are others such as facial expressions, art, body language, and so on.