you will find 5 tips for ecommerce freight in shipping Shall we go to them?Product shipping is a sore point in e-commerce. Get to know the importance of freight quotation and other tips to improve the customer experience!Digital commerce makes life easier for both buyers and shopkeepers. This is because selling over the internet is a very practical way of doing business. However, when it comes time to send orders, care must be taken that all this practicality does not become a headache because of the freight.
Therefore, below, you will find 5 tips for planning ecommerce freight in shipping Shall we go to them?
Make a freight quote and offer more than one option
For many retailers, sending products to customers is synonymous with taking them to the Post Office. Of course, this is an alternative to be considered, but it should not be seen as the only existing one, as it may not be the one that offers the best cost-benefit ratio.
When sending a customer’s purchases, quote the freight on different carriers. It can seem like a lot of work comparing multiple prices every time you make a sale, but you don’t have to do it manually.
There are companies, such as Best Shipping and Frenet, for example, that make this comparison for you. Depending on the e-commerce platform you use, it is possible to integrate these tools to your online store to quote freight directly from the products that the consumer places in the cart.
Remember to allow the customer to choose between a more expensive but faster option, or one with a longer and more affordable term. Thus, he can select the shipping method that best suits his needs.
2. Offer free shipping, but be careful
Free shipping is a big draw for consumers. Often, even if a product is a little more expensive, customers end up preferring to buy in an e-commerce that does not charge for shipping the items.
However, this benefit should not be offered without criteria, just because you think your conversion rates are going to increase. Assess whether this will impact your consumers’ perceptions of your product prices and how your profit may be affected. After all, there is no point in offering gifts, prizes and special conditions if your e-commerce only has a loss.
If you decide that free shipping makes sense for your strategy, be sure to consider it in your marketing plan . Thus, you can implement it in a manner consistent with your e-commerce planning.
3. Allow withdrawal of purchases at a physical point
In addition to the freight quotation and the evaluation of free shipping, it is possible to reduce the problem of long delivery times for the consumer by allowing purchases to be picked up by him somewhere.
This can decrease both lead times and costs, as all orders will be taken to that same place. By eliminating delivery to each customer’s address, it can be done faster and cheaper.
These pick-up points can be lockers – available in some Brazilian capitals -, stores of your own brand or of partners, for example. Evaluate this option as a way to simplify this delivery process for both you and the consumer.
4. Think about reverse logistics
Many customers are afraid to buy online because they think they will have a lot of problems if they need to exchange products. This process, known as reverse logistics , is increasingly structured by carriers.
However, your e-commerce needs to have a well-established exchange and return policy. That way, your consumer will know exactly how to proceed in these cases and will not be afraid if he needs to send the items back. This can even make visitors more comfortable making the decision to buy from your e-commerce.
5. Inform your service channels
Finally, one aspect that does not seem to be directly related to freight is the service channels . However, having an open path for customers to clear their doubts and be able to turn to you in case of problems can reduce distrust related to receiving purchases.
Make it clear in your e-commerce by what means visitors can talk to you, opening hours and response times. That way, they can ask whatever they want, either before making the purchase or after they have already purchased a product.
Shipping goods to customers can be a point of friction for consumers, but it need not be. By planning your logistics, with freight quotation, free shipping and other small actions, it is possible to reduce this pain. That way, you can even make the freight strategy in your e-commerce a differential in relation to the competition!