Communication Process in Commerce

Every human being needs to interact with others be it parents, siblings, friends, community, etc. to carry out the life process. Communication is an important element in human life.

The elements of communication generally consist of the message giver who wants to convey information in the form of ideas, ideas, opinions, etc. to other parties who act as recipients through an intermediary signal or signal and so forth.

Communication needs for humans are like human needs for food, clothing and shelter.

Communication is very important in everyday life. In carrying out its activities, humans need a way to connect with others through communication.

One of the communication processes that is closely related to daily human life is the communication process that occurs between the seller and the buyer.

Humans as social creatures need each other for life to take place.

In commerce, for example, a seller who provides a variety of needs needed by humans requires someone else to buy his wares.

While other parties need goods or whatever is being sold by sellers or traders to run their lives. Humans live to complement each other and it’s natural to need one another.

The communication process in commerce is a communication process that is usually carried out by humans.

Commerce is the activity of exchanging goods or services or both which are carried out based on mutual agreement without coercion.

Every communication process that occurs has a specific purpose and purpose. The communication process in commerce is carried out by a group of people to make a profit or profit by selling or producing an item or service in an effort to meet the needs of consumers.

A. Understanding

Communication is the process of transferring an idea, opinion, attitude, etc. from the communicator (sender) to the communicant (recipient) with specific goals and objectives.

A communication process will be said to be successful if the other party as the recipient understands what information is given by the sending party.

Not infrequently, the communication that takes place requires feedback from the recipient to find out how many messages have arrived.

Commerce involves a group of people who are organized and work together to reach an agreement and common goals.

Commercial communication is one of the rules or rules for directing people or groups of people who are organized into a trade either directly or indirectly involved in the commerce.

Commerce is a capitalist economy. The aim is to seek profits and develop commerce itself.

Commerce itself consists of various types, namely manukatur, service commerce, mineral and agricultural trade, commercial information, property trading, etc.

B. Importance of Commerce Communication

Commercial communications based on their interests are divided into 4 categories:

  • Relationships in organizations

In an organization there is a group of people who want to realize a vision, mission and goals of the organization. Communication plays an important role in dealing both from superiors to subordinates or subordinates to superiors, etc.

In a trade there is a group of people who are organized to realize human needs and to gain profit or increase personal wealth.

Management must be wise in managing communication in order to create conditions conducive to improving work and productivity in commerce.

  • Relationships between individuals in commerce

Communication is also important in the means of contact between individuals in a trade. Communication in commerce is not only to carry out the tasks or jobs that have been determined by the management.

However, communication is also a network to form networks between individuals as partners.

Communication between individuals in a trade involves formal and informal relations.

The two relationships must be balanced so that the work environment is created harmoniously and comfortably. So that individuals feel comfortable in business and increase their enthusiasm in business.

  • Relationship with Outside Parties

The importance of commercial communication is not only people involved in the organization and also between individuals as partners but also about relationships with outsiders.

Outsiders in this trade such as buyers or customers, government, the general public, suppliers, media, etc.

Verbal and non-verbal assessments from outside parties, especially customers will play a very important role in the continuity of commerce.

Business owners need to build a good image either through verbal or written communication to correct deficiencies both inside and out.

  • Information Dissemination

Channels of communication in the field of commerce can be used to convey information either through the media or verbally to the general public as outsiders.

Business owners can wisely use various technological advances today.

The more people know, the more information reaches potential customers to buy or work with commercial voters.

C. Ethics of the Communication Process with Customers

Ethics according to the big Indonesian dictionary is the value of right and wrong held by a group or society.

In the field of commerce, ethics is used to build good relationships between sellers or business partners and also to other parties such as suppliers or customers.

In terms of communication, each actor has a specific purpose and goal, including in the world of commerce.

Business ethics to create business as fair as possible by adjusting the laws that have been made. Some of the following public service ethics are relevant to carry out in relation to the process of communication with customers in the world of commerce, including:

  1. Integrity, related to consistency in action, has principles, values, respectable, honest, and has a strong character.
  2. Trustworthy, related to honest attitude that is owned, trustful, because frankly, not lying, not deceiving, sincere and friendly. If the customer has given trust, it must be maintained and do not let that trust disappear because of an error. Customer trust is one of the factors of business success.
  3. Keeping promises, dealing with trustworthiness and keeping promises and not lying.
  4. Faithful, which is loyal and loyal to others, organizations, governments, and obedient to carry out obligations.
  5. Fair, which is treating people according to their rights and obligations, tolerating, respecting differences, open-minded.
  6. Accountability, related to responsibility for decisions and consequences.
  7. Maintaining public trust, namely by setting a good example to maintain a reputation related to integrity. etc.


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