Business intelligence . From the point of view of information management, it compiles, organizes and analyzes information data, the result of which is disseminated throughout the organization. This allows to obtain, in a systematic and organized way, relevant information about the external environment and internal conditions of the organization, for tactical decision-making and strategic orientation.
Summary
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- 1 Brief review
- 1 Importance
- 2 In Cuba
- 3 Utility
- 4 Usual confusion
- 5 Difference between business intelligence and corporate intelligence
- 6 Types of information
- 7 Business intelligence network
- 8 Role of Databases and the Internet
- 9 See also
- 10 Sources
Brief relate
Management science has advanced incessantly over the past fifty years. The influence of changes in the economic conformation of society, technological advances have had a significant impact on it. In particular, information and communication technologies are responsible for a good part of the advances in management science.
First, due to the appearance of the computer, then to the very rapid increase in its processing speed and data storage capacity, and then, thanks to the ease of interconnection of computers until reaching the presence of large access services. online to databases and currently to the essential Internet .
Importance
Business intelligence is important because the pace of technological development and social, political and economic changes in the world, in the midst of globalization and the explosion of information, means that managers of companies and organizations in general cannot rely solely on his instinct, in the closest information and in the knowledge of his advisers to make decisions.
In Cuba
It was introduced in 1992 , with the creation of the Biomundi Consulting, belonging to the Institute of Scientific and Technological Information (IDICT) , an entity of business intelligence services aimed at providing services to the scientific-productive centers of the Scientific Pole of Western Havana . This entity continues to offer these services and has encouraged their application in many other sectors. Since 2000 , a business intelligence event has been held annually in the country (IntEmpres), organized by IDICT. It is applied in some sectors of strategic interest and its use is expanding. Some consultancies offer these services and certain organizations are considering implementing internal systems of this type.
Utility
- You can detect changes in technology, new machinery, markets, competitors, that is, anticipate the events that threaten or benefit your organization.
- Detect threats in patents, new products, regulations, alliances and mergers, new investments, or reduce the risks of movements in your environment.
- Detect the gaps between our product and service offerings and the needs of our users, as well as the differences between the responsiveness of our competitors and ours. With this, an organization can organize its plans and progress.
- Detect ideas and new resolutions, be able to introduce new solutions in the practice of research, development, know which technologies appear and which disappear, where they are available, that is, be active in innovation.
- Detect new partners, external experts, find new clients through the practice of research and innovation, that is, prepare to cooperate.
Habitual confusion
Business intelligence is not a form of espionage, it is a decision-making tool that is based on how to obtain information ethically and legally, mostly from public sources. The military origin of some intelligence techniques has given rise to this still widespread confusion.
Difference between business intelligence and corporate intelligence
From highest to lowest. Corporate intelligence, organizational intelligence, economic intelligence, are also spoken of as equivalent to business intelligence, although they are not totally. Competitive intelligence refers only to the environment of competitors and their capabilities, vulnerability and intent. It is part of business intelligence, which has a broader focus and covers all aspects of the entity’s work, including internal information.
Types of information
The organizations are immersed in a social, political and economic environment dependent on the country where they are located and on the set of international relations. It also depends on technological development. That is the external circuit of the information environment of organizations. Closer to organizations are customers, suppliers, competing companies, regulatory entities, distributors, and financiers. The organization needs information on all these elements to be able to relate to them. With these elements, the organization incorporates or discards a technology, prepares to face new legislation, makes investments in new markets, incorporates, improves or discards a line of products or services, and makes many other similar decisions, of tactical or strategic value.
Business intelligence network
- The people who capture the information and its sources.
- The experts who analyze it and their consultants if necessary.
- Decision makers and their advisers.
- The communication channels between all of them.
Role of Databases and the Internet
It is vital without external bases that organizations cannot know the development of other businesses, the advancement of technologies and many other necessary questions. Without the Internet, this will be more difficult and sometimes longer. But organizations also need information that is not necessarily obtained through these channels, depending on the environment and the country of their location and their computer level. The local labor market, national suppliers, and other elements, in many cases are not yet subject to sufficient computerization.
