What Are Advantages And Disadvantages Of Billboards.The billboards are an advertisement, which are located in a certain plane . These ads or posters contain short messages or a photo that refer to something, they are intended to capture the attention of large groups of people . They are placed in various places such as buildings, squares, sports venues, schools, means of transport and most of all on public roads.
They are a structure that goes outside a place, it must have a very high creativity if what you want is to get attention, the larger and more colorful this content is, the more striking it will be to the eye. Normally they are used to promote items for sale, to display advertising campaigns and is currently used to display alcoholic beverages, although the latter use is prohibited in various parts of the world.
Features of billboards
The billboards can be made in any way that the creator can imagine, however there are certain characteristics to be guided by:
- They should be simple designs , this is because a person’s view will be captured for about 4 to 8 seconds, so they have to be short, striking messages that promote what is desired in that short time.
- Soft colors and simple writing , bright but soft colors are recommended, no gloomy things, the type of writing should be one that is captured in short messages and in a large size, that is, it can be viewed from a distance.
- Use high resolution images.
- Originality , the most important thing about billboards is the way it conveys the message, this is because the more striking it is, the more people will like it.
- There are companies that are responsible for making your billboards , including this JMR Publicidad .
Types of billboards
When we think or see billboards, the least we think about is the large number of types that there are, each one has a specific function and they vary in design , their types are:
- Eight-print billboard: This billboard is composed of 8 prints joined on a billboard to form a single message.
- Illuminated fence: This type of fence is like traditional billboards, but the lighting of it goes from the inside , this type is very useful for very dark places, since it can also be distinguished at night.
- Manoposte fence: It is the type of fence that is supported on a single support column, this type of fence has the particularity that it can reach very high unlike others.
- Biposte fence: It is the type of fence that is supported on two support posts, it is used for places with a very large surface.
- Digital fence: It is a fence created by means of computer programs , currently it is one of the fences most used by the technology we have.
- Low fence: We can find it in sports stadiums, this type of fence can also be combined with digital fences, since they show more than one advertisement.
Advantages and disadvantages of billboards
Billboards are a great tool for marketing , but like everything, there are times when they don’t work. Its advantages and disadvantages are as follows:
Advantages
- It may be quite visible: The billboards are placed in strategic places and it is more than proven that people will see the product you are promoting.
- The universities can use them to promote your own product, such as scholarships, jobs, etc.
- Desired location: You can have the power to put your fence where it seems best to you, that is, where you think it will have the most impact in the short and long term .
- Companies use it a lot as a business strategy .
Disadvantages
- Strategy error: It may happen that we put up these billboards thinking that they will help our product, however there are times when they do not get a single person for what it is promoted, so it ends up being a waste of money .
- The messages have to be short: If what is being promoted is a new product of which you need to explain everything, you should not use a billboard, since the messages that you want to expose are very short.
