An executive summary provides an impression general and everything a pressed reader for lack of time should know. The clarity and ease of understanding result especially important. The summary is, so to speak, the sketch of our project and the Business Plan, the final drawing, however, it must provide the elements most relevant of the latter.
Prepare a clear and concise summary of a Business Plan in two pages, involves often a higher difficulty and a time greater than those required to produce twenty pages. Synthesis requires a process additional, measured in time and space.
The language should not be complicated and the presentation must be clear. What the executive summary is intended is that a investor show interest to continue reading.
The summary provides another advantage, such as synopsis of our perceptions, can serve as the basis for clear communication and concise. All key points remain treated in two minutes.
Do the exercise, sit in front of a mirror and clock the time and in two minutes, try to explain and summarize the opportunity what does your Business Plan mean, thinking not to forget:
How To Write It Executive Summary
The clearly stated idea about the.The summary should be divided into five sections:
1. – Opportunity: Describe the need not currently is satisfied in the market.
If the need is still satisfied by other companies, It must be argued as not is making shape adequate.
2. – Solution: Describe the solution
to the problem, and why is it better to what exists in the market.
3. – Address: Describe why
you and your team are qualified to provide the solution proposal.
4. -Market size and
expectations: Describe the market objective.
5. – Need for financing and
exit strategy: Describe how much money do you need and in what is going to be reversed, considering possible solutions.
To remember what it is important…
A complete summary should answer the next questions:
• What is the business idea?
• Does it meet the uniqueness criterion?
• Who are the clients of our
draft?
• What is the value to those customers?
• What market volume and rates of
growth forecast?
• What is the competitive environment that
face?
• What additional developmental stages
needed?
• How much investment is necessary (one
estimate)?
• Have you set long-term goals.
Product or service:
What do we want to sell? The main objective of a new company is to offer a solution to a problem existing in the market, that is to say that the product or service must satisfy a customer need. Therefore, the Plan Business must start with identification of this need and the proposal of a solution.
As the name implies, this section must clearly explain the product or service to be offered. Should be specify product characteristics:
– If it is exclusive.
– If it’s massive.
– Its differentiation factor.
– If it is an innovative product, explain if there is a prototype or description of how it will be developed.
Typically, investors will be most interested in those products or services that have already been developed and tested. That is, they meet a functionality successfully.
What is it that will make this idea something irresistible on the market?
If we have a good product or service, we will improve the chances of success of the company.
To define an undertaking or business successful it is necessary to meet at least three requirements:
– Identify needs and problems relevant customer.
– Clearly define who the customers are potentials.
– Define the singularity and position of the offer in relation to the competition.
We must also specify why our product is unique. Will our product increase benefits for the customer through innovations in the product or system? Can stay protected for years by patents or exclusive contracts with partners strategic?
Can the idea be protected of product or service?
Two points of view: Many sometimes we believe that our idea product or service is unique. The truth is that there are very few the products or services really made up. Without However, there are certain innovations that require some protection and that’s what the Service is for National Intellectual Property, SENAPI.
It is recommended to register from the beginning new products or systems, for what we can turn to a lawyer or go directly to SENAPI. At case of products or systems, it will be important to include a scheme or drawing with detail or description of it, although there is no prototype yet.
