The business card is still one of the most important tools in terms of communication and disclosure of your brand.
A consolidated practice in the world of work, requires the presentation of the business card at the closing (or in some cases at the opening) of any meeting. A sort of ritual that every time underlines the authentic sacredness of this famous card.
Handing over a business card is a fundamental, never banal, moment in which a connection is established with one’s interlocutor. A bond that can become solid and lasting, a harbinger of mutual satisfaction.
The business card is the natural conclusion of a networking process.
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The business card cements the memory . It helps to build a perception , revealing a considerable amount of information on your way of approaching the work and taking care of the details.
In a business card there must be all your essence of professional . Be careful though! Do not think that it is a tool reserved only for those who already have a job . Even if you are looking for employment you can (and must) enclose in this small piece of paper all your desire to emerge and be noticed . You can’t improvise it!
Combining my experience in the field of graphic design with that of personal branding consultancy, I have developed five fundamental points to respect in the realization of the perfect business card. Let’s see them in detail:
- Essential contents
A business card is not a flyer , let alone a brochure or leaflet . You have limited space and you have to use it well. Avoid unnecessary photos or information. Limited to contact data (both virtual and real) and to your skills; if there are too many, try to skim , giving priority to the most important or interesting ones for your target.
If you don’t like job descriptions , don’t disdain the idea of adding a headline or payoff to your name. It is a short phrase / slogan that can help clarify your vision or simply generate more curiosity about your work.
- Graphic lightness
Entrust the creation of your business card to a professional graphic designer. Do not do it all alone and avoid use those unbearable templates (patterns) that are pre-packaged online a few euro. Your business card has to talk about you. It cannot be something purposed or devoid of personality .
Aesthetically it must be well balanced . It should never be weighed down with photos, drawings, frames, unsuitable characters or too many colors. The more essential and light, the easier it will be to remember and appreciate it.
In addition to your logo , choose carefully the dominant color . It must respect that of your company or brand. As I told you in this article , colors have their own psychology and a precise communicative code.
- Handy format
The ideal business card is “wallet size”. Its most common format standard is 8.5 × 5.5 centimeters . Try to respect it. Avoid business cards that are too large and therefore difficult to store. If you go too small, however, the information would be simply illegible.
Remember that the body of the chosen font must never exceed 10pt .
For business cards that are too large or too small, the same, very sad, fine is always guaranteed: the garbage can.
I also recommend making business cards in the standard format with two- sided printing . On the front you can leave ample space for your logo (so that it “works” well, impressing itself on the customer’s mind), while on the back you can enter your information with greater freedom, avoiding suffocating the various elements between them.
- Updated information
One of the most important points. Whenever I see a business card with a number or address written in pen instead of an old one with a horrible black line, a part of me dies. Avoid these bad figures . They create enormous damage to your professionalism.
If you change something, reprint everything . With the printing centers on the market today, it is no longer a problem and the costs are very low. Also, try not to enter social contact details if you do not attend them actively and professionally. You would only get damage to your credibility.
- Adequate support
Calibrate the support well. Don’t use too light cards. They would soon be ruined by making your business card unpresentable. Do not even exceed in the opposite direction. It adopts weights between 270 and 350 g / m². If you are looking for something “alternative”, but a little more expensive, you can opt for printing on rigid substrates such as 300 micron PVC .
Now that you are done reading, take a look at your business card. Can you tell me how many of these 5 points you respect?
Here are summarized in this practical infographic the 5 tips to create the perfect business card. If you find it interesting, you can share it by hovering over it with the mouse and choosing the social of your choice.