Facebook Live is Facebook’s streaming video tool, which allows you to quickly and easily perform live broadcasts from a personal profile or from a company page . It’s a good way to connect with followers and receive live feedback and interactions, as users can leave comments. In addition, once the broadcast is over, the video is recorded and can be published on the profiles as part of a content strategy.
Videos on Facebook Live increase engagement with the audience of a profile or page, which allows for greater visibility
To help all those users looking to get the most out of Facebook Live, here are some tips that will increase engagement and improve the quality of each video.
-Choose a topic : This is a basic tip, but it is necessary to choose a topic and focus. If the videos are for a page, the theme must be the same as the page and must always be according to the target audience.
-Invite to comment : To invite the action, it is enough to publish a post a few hours or a day before the live and ask the followers to comment if they are interested or not. Just leave a message like: “We’re going live on [X] day at [X] to chat about [whatever]. Are you in? Leave a comment saying “I do” and I’ll be waiting for you.
-Send reminders : This advice links to the previous one. At this point, a message should be sent to all those people who left a comment advising that the video will start soon. It is also possible to use the list of users who commented on the post to tag them in the video so that they are notified.
-Prepare a script : Nobody wants to spend two hours in front of a computer screen watching someone talking about nothing. It is important to prepare a script on the topic that is going to be discussed. The ideal is to break down that topic into 4 or 5 main ideas and talk about 8 minutes on each topic to avoid exceeding 45 minutes of video.
-The setting : It is important to appear professional. Even if the video is recorded from home, you should dress for the occasion—there’s no need to dress up, either—and make sure that the space that will appear in the video is as tidy as possible. The background should not appear overloaded either, the fewer distractions the better.
-SEO on Facebook : Yes, here you also have to work a little on SEO. It is important to make yourself known and get as many people to see the video, for this you must write an attractive title, but also a good description. Many users will be viewing the video from a phone so it can be annoying to read a very long description on a small screen. In this case it is possible to place the Call To Action at the beginning of the description with phrases like: “Download my ebook”, “Say hello in the comments” or “Leave your question in comments”, after which it is possible to write a short summary about the points that will be covered in the video.
-Interact with the audience : A good way for the video to overcome the Facebook algorithm and appear on as many walls as possible is by getting people to comment. The more comments you have the better. Do not stop inviting them to ask you questions and solve as many doubts as you can.
-Do not stop interacting : One way to keep the audience hooked and asking questions is as simple as greeting each person who connects. A simple “Hello, [name]” is enough to make video viewers feel more comfortable asking questions and engaging.
-Do not forget the script : With the questions and the intervention of the public it is normal to lose the thread and end up talking about other things. Although this can happen, it’s important to stick to the script and get back to the main topic as quickly as possible so you don’t lose your viewers’ attention.
-Interviews : One way to attract the public is to conduct an interview with people who have some authority or who are influential on a specific topic. Interviewing someone with a large following can drive new page views, and if they are happy with the content, they may come back and start following your page.
For all those users who still want to get more out of Facebook Live, in this article you can find more tips on how to create good content for this tool.
