Candy Crush lands on Wall Street, but flops: it doesn’t matter, since we play it anyway. Here are some things you absolutely need to know about King’s game.
Candy Crush is not a phenomenon of the moment, but of course the listing on Wall Street has drawn the attention of many to one of the most popular (and played) social and mobile games in the world. The popularity of the candy game has grown exponentially in recent years, far surpassing once even more famous games (those who still hear about FarmVille today) and giving a long life to King , the company that receives 78 from Candy Crush. % total turnover , or more than 3/4 (and it’s not just Candy Crush Saga ). Let’s find out the 10 most interesting facts about Candy Crush and then … well, then let’s have a game!
10 things you need to know about Candy Crush
- Italian origin : behind King Digital Entertainment there is a Roman entrepreneur almost unknown in Italy, who graduated from LUISS in 1991 and who at the end of the university took a one-way ticket to London: his name is Riccardo Zacconi, he is 46 years old, and is co-founder and CEO of King. One of the most influential men of 2013 in the industry according to a recent ranking compiled by the Guardian, even above Marissa Mayer of Yahoo!
- Candy Crush vs FarmVille : It took 11 months to overtake Zynga’s FarmVille, then the most popular game on Facebook. Candy Crush quickly conquered both the social games and mobile games rankings.
- Intermediate levels : when the 5 available lives are exhausted, after certain stages of passage, it is possible to access extra levels (such as “Sognolandia”), full of bonuses that satisfy the user, but at the same time just as difficult as the traditional ones.
- Wheel of Fortune : We are not talking about the well-known TV show, but about a special wheel that is located at the bottom of the game screen and that can be turned every day by the player to get a bonus, which can consist of extra moves, special candies or l whole jackpot.
But collecting the entire jackpot is very difficult to calculate the odds.
- The secret of success : According to a Financial Times investigation that spoke directly with the game’s creators, Candy Crush Saga allows users to experience the pleasure of scoring an important goal in a football match the moment you pass a level . The level of frustration drops and the satisfaction is such as to generate a good adrenaline rush.
- Number of Levels : It is difficult to establish a precise number of levels because the team working on Candy Crush Saga works every day to provide us with a new one. At the moment there are more than 500.
- The most difficult levels : There are many more difficult levels reported by users who have played Candy Crush Saga. These include 23, 29 and 30, 33, 65, 70, 90, 109, 135, 147, 342 and 425. To overcome the most difficult levels, there are numerous tricks and cheats to be adopted to get infinite boosters and extra lives: basically, to win more easily, but what good would it be?
- The Value of Candy : King acquired the authorship of the word Candy after about 1 year of negotiations with the US Patent and Trademark Office. In short, if by now Apple (apple) is more famous for computers than for the fruit, the same goes for candies.
- $ 600,000 a day : the daily earnings are obviously not of those who play Candy Crush, but of those who invented it. The numbers are mixed and undecided, but many are reporting $ 600,000 a day: these are the revenues that King receives from Candy Crush, but in reality they could be much more.
- Pass Levels for Free : King reported some time ago that 70% of people who play Candy Crush pass levels without spending the 0.99 cents needed to gain extra lives.
