Regardless of whether you want to promote your personal brand as a company in social networks, yes or yes you need a program to manage all accounts. Simply because they make your life much easier, you save time and it is the best way to have everything under control, both to track conversations and to schedule publications, simplify processes and analyze results, among other benefits.
These tools allow you to monitor all social interaction from one place, and are necessary to manage profiles simultaneously without going crazy. Keeping track of what your followers or customers say is essential to building and maintaining relationships with them. It is important to listen and respond to them and these applications enable this in an optimized way. Next, we tell you which are the best to manage social networks. Surely many already sound familiar to you.
Hootsuite
It is one of the most popular applications, if not the most, for managing social media channels. Perhaps because it offers a wide variety of features, from monitoring trends with custom channels or filtering and discarding messages in bulk, to its messaging function to send private messages on a computer. Also for being multiplatform, get free reports by email with the number of clicks per day, geographic information, most visited links …
TweetDeck
Also well known (and used), it is another of the favorites by users to manage several Twitter accounts and know all the details, such as the number of followers, recent tweets …, as well as schedule the publication of tweets, silence words or users and receive notifications and alerts. And it gives the possibility of adding all the columns you want to manage multiple timelines, lists, searches, mentions, notifications, messages, users, favorites and trends, among other parameters.
AgoraPulse
Oriented to companies, this tool for Facebook, Twitter, YouTube, LinkedIn and Instagram has very interesting features, such as a single and centralized control panel to publish and schedule the publication of content, manage conversations and monitor everything from a single site. It is a very easy to use tool thanks to its clear tutorials. They also send a wide variety of reports.
Buffer
This service is also a good option for scheduling posts, developing marketing strategies, analyzing the different metrics and streamlining everything related to the management of social media posts. You will like it to create personalized schedules, plan content months in advance, track them and the options to keep social networks updated.
Audiense
Very oriented to marketing and advertising on social networks, this software for Twitter helps companies to know their audience better, track ROI, identify insights , increase audience engagement (and this can be ultra-segmented), increase followers and find relevant ones, create targeted campaigns and personalized direct messages, among many other actions.
Business Manager Facebook
With the large number of Facebook users, this platform is more than convenient for agencies and companies. It facilitates the management of the accounts of this social network or those of Instagram and advertising, from a single place and with the possibility of delegating between several team members and giving access to external people without risking security, that is, knowing who accesses your Facebook page at all times.
Socialbee
Although it does not have some features such as reporting and A / B Testing or A / B testing, their prices are more affordable and you may not need them. What can you use it for? Well, to schedule publications and check their impact, analyze your competition on Twitter and import publications from Pocket and much more. It has its own mobile application although it is quite basic and works with shorteners such as Rebrandly, Replug, Switchy and Rocketlink.
Brandwatch
As social media analysis software, it claims to be the leading platform for digital consumer intelligence. Its historical and real-time consumption database stands out (no less than 1.4 trillion publications, since 2010), as well as segmentation, customization options and graphics creation, with a simple interface. In addition, it offers sentiment analysis, reporting, and emerging trend identification, among many other utilities.
Loomly
It helps small businesses improve the flow of posting updates, as well as writing and scheduling that content. Like other similar tools, it is perfect for real-time post analysis, calendar management, and preview on different platforms. By sending email and push notifications, you immediately alert to a problem to react quickly.
Iconsquare
With more than 10 million users worldwide, analyze only one social network, Instagram. Oriented to both users and companies, it is used for management, analysis and commitment. You can schedule posts, follow and search for hashtags and users, run photo and video contests, track comments, and get rid of inappropriate content.
Spredfast (Khoros)
Campaign management, analysis, social listening, data collection in real time … are some of the functions with which it enables companies to better manage social networks. All with multiple customization options and a good number of applications to plan campaigns to the maximum.
Falcon.io
Social media marketing tool and customer experience management software. Companies can manage content from a single calendar, with the availability of an inbox from which they interact with customers. All information is stored in a single location. Benchmarking, sentiment analysis, profile segmentation, 4.8 million sources are other features included.
Sprout Social
Used by well-known companies to increase their social media presence, it provides a well-organized dashboard with six sections (Reports, Discovery, Post, Feed, Tasks, and Messages). It facilitates the monitoring of messages, as well as the automation of publications by schedule (possibility of ten different ones). It is hosted in the cloud.
HubSpot
Specialized in measuring marketing activity, one of its strengths for social networks is its calendar that can be programmed to give visibility to content and publications. In addition, it facilitates SEO, integrates a CRM and collects metrics in a simple way. It is an all-in-one platform and has a good number of third-party integrations via an API. It comes in handy for providing reports for potential clients.
Zoho Social
It helps companies create relevant content for social media, track customer interaction, work collaboratively with different teams to create and plan a good social media strategy. It enables multi-channel marketing, automatic and massive scheduling, shortening links. It is aimed at both large and small companies.
