There are dozens of tools that help you promote your business. Some require a considerable budget, others can be used for free or with minimal investment. Grizzly Digital Company has compiled a list of the most appropriate promotion methods for a successful start.
Create a company website
Today, a company without a web page is treated with suspicion, because on the site you can read detailed information about the organization, get acquainted with the range of goods or the list of services.
For starters, you can create it yourself using constructors. The main thing is that the design is attractive, navigation is convenient, and USP is beneficial for buyers.
In free services, however, many functions are not available. For example, online payment. Therefore, it is better to purchase at least a minimal package.
Creating a website will help increase sales, the total number of leads, and scale your business. On a web page, you can run ads, drive information traffic through posting blog articles, and use other features.
Order SEO promotion
Organic traffic from search engines plays an important role in online promotion. This is a stable source of attracting truly targeted leads, which gives long-term results.
The advantage of such a large and systematic work is not only in increasing traffic. The site as a whole becomes more convenient and useful for users, the loyalty of visitors increases, which ultimately has a positive effect on the conversion rate.
In addition, people trust the issuance of search engines more than open advertising. The main thing is that your products really meet specific needs.
This is not a quick way to get customers, but it is effective and profitable in the long run. First, of course, you need to invest in website optimization, but then you can reap the benefits: the cost of investments will become less, and the number of leads will increase.
Distribute useful content
Content marketing is aimed at a specific target audience. It can be in the form of checklists, videos, articles on your own website or third-party sites. It is important that the publications are interesting and useful.
Creating high-quality content requires a lot of time and effort, does not give a quick effect, but increases audience loyalty and contributes to a natural increase in organic traffic. If users show interest and read articles to the end, then search engines will trust such a site more, pushing it higher in search results.
arrange promotions
The feeling of benefit is the most motivating to make a purchase, so the method is often used in different areas. If you correctly approach the action, you can significantly increase the turnover.
Popular types of promotions include sweepstakes with prizes, temporary discounts on certain products, seasonal sales, black Fridays, two products for the price of one, and others.
Don’t run promotions on the same product category all the time, or the offer will depreciate. Get creative. A non-standard approach is always of interest. Let’s take an example.
The clothing store offered to buy goods at a very low price. Discounts reached up to 70%. The action was valid at night, after 23:00. Customers were required to come in pajamas. The combination of unusual conditions and benefits did their job – the store fulfilled the monthly sales plan.
Monitor brand reputation
Rather, it is an auxiliary promotion tool that helps to strengthen the company’s image on the network and helps increase sales. It involves work in two directions:
- encourage satisfied customers to leave positive feedback;
- neutralize negative comments in social networks, on trading floors.
Potential customers are always interested in the experience of previous buyers. This does not mean that negative reviews should be removed. It is important to adequately respond to criticism and offer dissatisfied customers to solve the problem.
An example of a competent response to a complaint about the actions of staff:
Hello Svetlana! Thank you for your review and we sincerely apologize for the ruined evening. We fully agree that such behavior is unacceptable towards guests. Describe the employee in question so that we can have a conversation with him. We will take the issue under control and we will be glad to see you again in our institution!
“Cultivate” Brand Advocates
This is the name of people who are completely satisfied with the product, service of the company and are ready to talk about it on the Internet. If the product and service quality is really up to par, brand advocates will appear on their own.
For example, a dental surgeon agreed to come to work on his day off to attend to a child. The baby’s parents will be grateful to the doctor, they will probably leave a positive review, most likely they will become regular customers of the clinic and will recommend it to friends and acquaintances.
The more often you apply an individual approach, meet people halfway and help solve their problems, the more grateful customers your company will have.
Set up contextual advertising
Unlike SEO promotion, contextual advertising gives quick results. Within a couple of hours, the site can be in the top lines of the issue. But this channel works for a short period of time and requires significant investments.
You will have to pay for each ad click. The price depends on the niche, region and other factors. Sometimes the cost of a click completely covers the profit from the sale. However, if you need to get applications here and now, contextual advertising is a suitable option.
Resort to native advertising
Native is called advertising, which is logically woven into the content of the site. It seems to “merge” with him and fully corresponds to the theme. Such information seems useful and even makes you want to share it.
For example, no one will be embarrassed that the radio announcer, talking about traffic jams, will advise you to download a specific application that helps you monitor traffic situations online. Listening to an interview with a famous artist, it will not seem out of place to ask what brand of paint he uses.
Native advertising costs a lot, has a long-term effect, and its success largely depends on the right choice of a platform for placement.
Networking
The ability to make useful contacts can bring in millions of orders, especially in the B2B field. An absolutely free and labor-intensive method of promotion, but it requires certain communication skills.
You can establish business contacts at conferences, seminars, trainings and other events. Do not forget to bring business cards, be friendly and open to communication.
Which way to choose?
The list of business promotion tools is huge. We have considered only a small part of it. The complexity of the choice lies in the fact that there is no universal option. Each case is individual. So start from the specifics of the business and test different ways.
