Every time more entrepreneurs are wondering how to create a Twitter account for companies . The influence capacity of this social network is more than demonstrated and the number of brands has multiplied in recent years, aware of the possibility of increasing its reach to new users who may end up becoming regular consumers. In addition, having a business account is recommended not only in terms of reputation, but also to achieve more fluid communication with the client.
To create a business account, the process for creating it is exactly the same as with a personal account. If you want to create one from scratch, the application will guide you through the process as soon as you install Twitter on your mobile. The difference is that Twitter has new tools to provide business owners that many users have hardly any news about.
TWITTER BUSINESS
To take advantage of the tools and functions that Twitter Business provides you, you do not need to install any extra app, with Twitter it works for you. On its special website for companies , Twitter provides you with several payment services with which you can maximize the exposure of your business’s tweets to make it known and win new customers.
With Twitter Ads you can access a new platform where you can start developing an advertising campaign with very useful tools to analyze how your publications work. In the same way, and as it happens on Facebook, on Twitter you can also segment the ads you want so that they are directed to the exact market niche you want to occupy, fine-tuning the shot.
The segmentation options of our campaigns are very varied, from the most common (location, age, language or gender) to the most innovative and specialized, such as those aimed at users of a specific device or Internet connection. The resources are almost infinite and allow you to tailor your message to the extreme to maximize your brand presence.
Having a campaign in Twitter Ads will also allow us to obtain advantages as interesting as those of Twitter Cards, which allow the links in your tweets to have a much larger area to click than those of ordinary users, as can be seen in the following example.
DIFFERENCES BETWEEN PERSONAL AND BUSINESS TWITTER
In addition to the extra resources that Twitter for Business provides, there are other differences between personal and business Twitter to take into account . It is quite common to find SME owners who do not bet on a clear differentiation between one and the other, which can make their message much more diffuse and lose effectiveness towards the audience.
Therefore, it is best to take advantage of the fact that the Twitter application allows us to access with several accounts and exchange one with the other. In our personal account, logically, our followers are more interested in knowing about us, our personal concerns, hobbies, etc. In a professional account, the tone must be more neutral and the content must be related to our business in order to create a serious and respectable brand image. If you still don’t know how to switch between accounts on your mobile,
