No company escapes the power of integrating creativity into its strategy. It is a skill that has made itself essential to shape reality, leaving the ‘status quo’, and achieve goals. It saves efforts, increases productivity and adds much more value to any activity. Forbes has chosen these 100 men and women in its Most Creative People in Business 2022 list , coming from a multitude of sectors, demonstrating inventiveness, adaptation and experience to face the challenges posed by an increasingly competitive and uncertain environment. Because creativity, like technology, is facilitating and transformative.
Mar Abad
Co-founder of
‘The Extraordinary’
Graduated in Journalism from the Complutense University of Madrid (UCM), she has a Master’s degree in Economic Information from the UCM and the Association of Economic Information Journalists (APIE). She is the editorial director and co-founder of the El Extraordinario podcast imprint . For her, creativity arises by establishing new relationships between already known concepts (people are a handful of stories).
Albert Adrià
Chef
Founder of El Bulli together with his brother Ferrán. During this 2022 it has reopened its Enigma Concept in Barcelona (a restaurant that held a Michelin star), which was forced to close, in 2020, a victim of the health crisis caused by covid, like the other elBarri establishments. Albert is a lover of futuristic design and sensory experience, which he offers his guests in the form of menus full of flavours, aromas and textures.
Sea Alarcon
Founder and CEO
of SocialCar
Architect of the first digital platform in Spain that allows you to rent cars and vans to other individuals for hours, days, weeks or months. Graduated in Law from the UAB, Master in Taxation and Taxation from CEF, LLM (Master in Laws) from the University of London, Mar she developed as a professional at Cuatrecasas Abogados and as a social entrepreneur at Grameen Bank.
Marga Romero of Avila
Youtube Music Lead
for Southern Europe
A lover of music as an art and as an industry, he is a regular speaker at international congresses in the music sector. With more than fifteen years of experience in the entertainment and technology industry, he has worked for some of the leading multinationals in the sector, such as Warner Music Group, The Walt Disney Company, Spotify and Google, after joining as Music Leader of YouTube for Southern Europe.
She is responsible for the relationship with record labels, artists and managers , helping them to promote the generation of business in countries such as Spain or Italy. Their work is key to supporting the local music industry in each market and offering them promotional and business opportunities to achieve joint success. She declares herself passionate when it comes to designing and executing brand and business strategies by collaborating with stakeholders or influential personalities inside or outside the industry.
Nicholas Alcala
Creative Director and Founder of Future Lighthouse
In 2009 he launched the first crowdfunding project in Spain: El Cosmonauta . In 2015, she co-founded Future Lighthouse, a studio specialized in creating immersive content based on virtual reality, with offices in Madrid and Los Angeles. Nicolás is a regular speaker at the most relevant global events and has been designated a Global Shaper by the World Economic Forum.
Gem Arias
General Director of Creative Strategy at Kitchen
He leads one of the most valued independent Spanish creative agencies for its originality and its clients. According to Scopen’s Agency Scope, Gema is one of the most respected creative women in the industry today. Her work for her brands joins the political relevance of her campaigns in the last general elections or the awareness campaign “We stop this virus together” for the Ministry of Health.
Enric Asuncion
CEO de Wallbox
It is behind the considered third Spanish unicorn: Wallbox, the electric car charger company. In October 2021, it was the first to go public, in New York, through the merger with Kensington Capital Acquisition. Being its first partner, ahead of Iberdrola. The company he leads aims to change the way the world uses energy by creating these smart charging systems.
Iñigo Elósegui Astrain
CEO de Sangre Booking & Management
The show created by C. Tangana is, today (so say those who know the most about the musical scene in our country), one of the biggest musical shows in Spain. Part of the success belongs to his manager and alter ego, Iñigo Elosegui, alias “Kigo”, a professional who usually escapes the media spotlight because he likes to take refuge in discretion.
In addition to “El Madrileño”, Kigo Elósegui, from San Sebastian, works with artists of the stature of Alizzz, Chico Blanco or Flaca and Sticky MA. Previously, Elósegui has worked for brands such as Red Bull, a company for which he was a Culture Marketing Specialist, leading projects and programs like RBMA Bass Camp in 2012 and 2013, or getting involved in the “Red Bull Music Academy” platform, which had collaborations within different festivals and venues.
Diego Ballesteros
Founder of Ancla.Life
Serial entrepreneur and business angel , he has been creating startups between Spain and Latin America for more than twenty-five years: Ocioteca, MundoSalud (sold to Sanitas), SinDelantal Spain or Mexico (sold to JustEat) are some of his most outstanding projects. He is currently the founder of BEWE.io. Ballestermos is also a professor at ISDI and promoter of the social initiative to help entrepreneurs Ancla.Life.
Mary Berruezo
Co-founder and COO
of Lactapp
María has revealed that her great learning is that “a mother with reliable information always makes good decisions.” It is for this reason that she decided to found Lactapp, the platform that improves the care and support that mothers receive in relation to breastfeeding, from pregnancy to weaning. To date, LactApp has attended more than 19 million personalized queries around the world.
Shaving
Productor musical
Gonzálo Julián Conde, better known as Bizarrap (BZRP, as the logo on his cap says), is an Argentine DJ, composer and record producer. He is well known for his BZRP Music Sessions and his BZRP Freestyle Sessions, sessions that he performs with other artists. In 2017, he began to viralize his freestyle battle editions on YouTube, which increased his fame, until he ended up working with national artists.
Santos Nice
Director creativo de Little Spain
The filmmaker Álvaro Santos, alias Bacana, is the creative director and one of the founders of Little Spain LA, an audiovisual production company based in Los Angeles (USA), which is behind such talked-about video clips as A poison (shot at the hotel Chateau Marmont of that city) or Para Repartir (which takes place in Havana).
Both, of course, bear the stamp of identity of the singer C Tangana, who, in addition, is also a partner of the same production company. Little Spain is a project with a very clear international vocation –although Spain will always be a reference for them–, having developed their different works without losing that naming , both in the musical field and in the audiovisual field. Bacana has stated that for him, the idea behind each project, the root, prevails. He immerses himself in nostalgia and the most traditional concepts and has declared his interest in entering the world of cinema, soon, having directed (also in 2018) a short film.
Elizabeth Bou-Balust
Cofundadora de Vilynx y Head of Apple Media Knowledge de Apple
This telecommunications engineer co-founded Vilynx (Apple’s first acquisition in Spain), a startup specializing in applying artificial intelligence to video searches, and was recently awarded the Princess of Girona Award. She has collaborated with international companies and institutions, such as MIT, NASA or Google, and is a world leader in the field of AI.
Tamoa Calzadilla
Managing editor
de Factchequeado
She is one of the main promoters of factchecking in Spanish, from the US, appointed managing editor of Factchequeado (result of the alliance between Maldita.es and Chequeado, world leaders in data verification in Spanish). The initiative seeks to use the learnings of both to create a Latino community of citizens and journalists to counter disinformation in Spanish.
Yaiza Canosa
Founder and CEO of GOI
She is currently the CEO and founder of the logistics startup GOI, a leading platform in the transport, assembly and installation of bulky freight and removals. The company has a turnover of around 20 million annually, with a workforce of more than a hundred people (although it is capable of generating another four hundred more jobs). Yaiza is also a majority shareholder in VIV Ibiza Villas, Zero Clinics and Criminal.
Daniel Chalmeta
Creator & Public Figure Partnerships, Europe Meta
Meta (former Facebook) has its sights set on the power of attraction of new content creators, so the work of Daniel Chalmeta (he himself has more than 23,000 followers on Instagram) is very focused on managing the strategic relationships of Meta with public figures and content creators in Europe.
It could be said that he has become an influencer without intending to, because his lifestyle has attracted the attention of a large number of followers. He is passionate about technology (he writes about it, in addition to dealing with business, culture or diversity for different media) and digital marketing, and has dedicated himself to developing international strategies for different sectors: consumer goods, investment banking, insurance and media. Among the companies that have seen him grow professionally are Microsoft, Nestlé Nespresso and, of course, Facebook. He is also the creator of Voices, the first Instagram event for creators in Spain.
Marta Caparros
Founder and CEO of
YouTOO Project
Creator of the online study platform that offers support to young people who want to study and live in Australia, Canada or New Zealand, among other destinations. A staunch advocate of remote work, she leads more than a hundred people around the world. For her, there is no better strategy than investing in a good work team, so that each one of her members is happy and thus offers the best version of herself.
Fermín Carmona
and Rafael Bover
Founders of Hotelverse
Both worked as directors for the Iberostar Group and developed an idea to solve a problem that the hotel industry was facing: high intermediation. Hotelverse is a platform that redefines the rules of the game by creating the APIfied Twin of the hotel. In other words, a pioneering company in the creation of digital twins for hotels that redefines the customer experience.
Cristina Carrascosa
Founder of ATH21
One of the main European specialists in blockchain and crypto assets and CEO at ATH21, the first law firm in Spain specialized and focused only on national and international companies that work with crypto assets or blockchain technology . She was the firm that managed the first sponsorship of a First Division club by a crypto company and advised the first regulated issue of crypto assets in Spain.
Soraya Castellanos
Head of Content, Partnerships y Community de TikTok España y Portugal
Passionate about the intersection between technology, creativity and community development. After nine years in startups in the United Kingdom, she returns to Madrid to lead the content, community and partnership strategy of TikTok Spain and Portugal. She’s building a high-performing team that she continues to drive and celebrate the creativity of millions of users.
Esther Cid
Co-founder and CEO
of Tipscool
This technological startup guides, empowers and makes talent visible. They connect with mentors to maximize real market opportunities, in collaboration with companies and universities. They have reskilling and upskilling programs through which they look for the strengths and areas for improvement of professionals, so that they develop their skills, break limits and feel good about their work.
Oriana Circelli
CEO of Wowplay
Engineer by profession, entrepreneur by vocation. Former director of Jobandtalent and founder of three more companies, one of them today is part of Bird Rides, Inc. Oriana is in addition to all this CEO of WoWplay, an edtech that seeks to empower the next generations of innovators in Spain and LATAM countries, through STEAM (science, technology, engineering, art, and math) learning.
Fernando Cervigon
Founder of
Trees 4 Humanity
Non-profit organization focused on environmental conservation. It has developed a biodegradable system that makes it possible to avoid the use of millions of plastics and generates employment for women at risk of exclusion, within the manufacture of its biodegradable pots based on algae and banana leaves.
Bethlehem Coca
Creative director
Specializing in cultural branding , she has created La Voz Creativa , workshops that explore the link between music and creativity. Co-founder and president of Más Mujeres Creativas and one of the heads of the UnaDeDos project, she has achieved a great commitment between brands, agencies and institutions to ensure that by 2030 there are ‘UnaDeDos’ creative directors in advertising agencies or working for large projects.
Quique Dacosta
Chef
From his restaurant in Denia (Alicante), awarded with 3 Michelin stars, Quique has been demonstrating unlimited creative capacity for many years (reinventing himself, menu by menu, each season). To his daily work we must now add the organizational capacity that he has shown as the person in charge of the gastronomic offer of the Mandarin Oriental Ritz hotel in Madrid, completely renovated after its reopening last year.
John of Antony
Founder of Cabify
Cabify is a mobility technology platform present in ten countries. His name is a play on words in English: Cab (taxi) and the suffix ify (meaning “transform”). He studied Telecommunications Engineering at the Madrid Polytechnic and completed an MBA at Stanford University, California. Before developing Cabify, he worked at The Boston Consulting Group (BCG), Ericsson, Nokia, and a motorcycle startup called Zero Motorcycles.
Jose Antonio De Luna, Juan Carlos Tous
and Jaime Ripoll
Founders of Filmin
Filmin is one of the most acclaimed streaming platforms in recent years, which has based its success on winning over the public wanting to take a different look at the world of auteur cinema. Behind this platform, born more than a decade ago, there are those who do not hesitate to point out its diversity and depth of catalog as differentiating points with respect to its competition.
Charles De Ory
Founder and investor in The Startup Island and Eco Beach City
It has created a platform through which it is possible to buy a house, on a paradisiacal island, from just €20,000. The plots are located in a residential complex designed for entrepreneurs, digital nomads and startups , whose services include direct access to a private club, coworking , gym, sports courts, library, etc.
Manuel Deo and Rosa Espin
CoCEO of AMbar Partners
From their legal services firm, they offer an alternative legal advice, in all areas of practice, flexible and on demand. All of its lawyers have a senior profile and come from the top ten national or international law firms with a presence in Spain. In an earlier stage, Manuel Deó and Rosa Espín worked for Latham & Watkins. They are, as they themselves declare, redesigning the legal sector.
Arantxa Echevarria
Film director, screenwriter and
producer
He studied Image Sciences at the Complutense University of Madrid and specialized in Audiovisual Production at the CMA, as well as film production at the Sidney Community College in Australia. She director, screenwriter and producer she became the first Spanish film director, selected in the Directors’ Fortnight at the Cannes Festival, for her debut feature, Carmen y Lola .
Alexandra Fernandez
Director of Strategic Corporate Marketing and Institutional Relations at EVO Banco
He made his foray into the world of technology almost by chance, making his first steps in the audiovisual sector. Her jump to banking brought with it the train of innovation for an entity that already had it quite integrated. EVO was born in the midst of a crisis, realizing that banking required an evolution and, above all, a great digital transformation.
Javier M. Floren
Founder of DNAverse
General Director of 3DforScience, a Spanish scientific visualization studio that has created DNAverse, a pioneering project that has managed to integrate the (real) DNA of users on NFT art. Based on essential proteins for human life and composed of a genesis of 200 cryptoproteins and 3000 DNA passes. The project, inspired by the best scientific discovery of the year for Science , has started the path towards the geneticization of the metaverse.
Martha Frenna
Co-founder and
CEO of GreyHounders
Entrepreneur, startup mentor and professor at the Francisco de Vitoria University. Her startup De Ella Gray Glasses offers an alternative to users of prescription glasses to be able to try on and buy models without leaving home thanks to augmented reality. After a six-year career selling high-tech solutions throughout Europe, she decided to go on an adventure and open her own company.
Emilio Frojan
Co-founder and CEO of Velca
This Spanish brand of electric vehicles has won the National Marketing Award, in addition to the La Expansión Award for Best Mobility Startup or Best Brand of Electric Motorcycles in Europe, at the Global Green Business Awards (and aspires to be the best startup in the world of 2022). Emilio is also the founder of the Instituto Galego do Talento and professor of Entrepreneurship and Investment at ThePowerMBA.
isabel garcia baths
Co-founder and CEO of Bleta
From Bleta they are dedicated to creating tablets , specially designed for the elderly. Adapted, easy to use and intuitive, they improve their quality of life, allowing them to communicate with their relatives, entertain themselves or carry out cognitive training. It has the possibility of increasing the font size and alleviating possible visual, auditory, cognitive and physical difficulties. Isabel has been recognized as Forbes 30 under 30 this 2022.
María Garcia de Jaime
and Tomás Paramo
Founders of
Himba Collection
It is a couple of influencers who add more than half a million followers on Instagram. Himba is his fashion project, whose original idea dates back to the last three years, with a focus on vintage garments . Possibly one of the best examples of the springboard use that can be given to the RRSS when developing creative activities outside of them.
Oscar García Pañella
Cookie Box partner and consultant
An entire institution in the academic training of gamification, serious games and video games. He is the academic director of ENTI-UB, the first school in Barcelona to offer training in video games. He is also a Gamification Partner-Consultant at Cookie Box, a company that offers solutions based on gamification and storytelling to train, impact and mobilize collaborators, teams, clients and users.
Raul Garcia Serapio
Founder and CEO of
Neuromobile
Back in 2012, a decade ago, it was proposed to change the way of interacting between the manager and the user of a shopping center. Today, Neuromobile technology is located in more than 60 centers. A defender of the physical point of sale and of interaction with all kinds of customers, García Serapio wants to improve the management of the local economy in cities and towns by confronting the established bureaucracy.
Juan Gomez-Jurado
Novelist
For the creator of the best-selling Red Queen trilogy , books are like a door. He debuted in 2006 with his first novel, God’s Spy , which was a notable success that continued with his subsequent works. His latest novel: Everything burns , which will be published simultaneously in Spain and Latin America, hovers over the idea that nothingness does not exist. He grew up devouring books in a library in Moratalaz, awakening a vocation that has led him to be one of the most widely read authors.
Emily Gonzalez-Cebrian
Co-founder and CEO
of FROGED
This Galician businesswoman, born in Malaga, founded a Spanish startup in 2019 with her partners that has focused on offering a customer success solution for SaaS companies around the world. The platform helps manage and optimize the life cycle of your users and customers. In 2021 he closed his first investment for an amount of 414,500 euros. Emily believes more in the power of cooperation than competition.
Sara Baceiredo
Founder and CEO of IT’S LAVA
This influencer already had an outstanding community of followers on her digital channels, having just come of age, with special relevance on YouTube or Instagram. Some five years later, Sara Baceiredo has polished her facet as a businesswoman, having founded, in 2019, It’s Lava.
It is an online accessories store (bags, sandals, scarves and sarongs), a venture that was joined (months ago) by the opening of the first boutique gym in Vitoria, her native land. The content creator decided to open a fashion and travel blog , back in 2015, prior to moving on to audiovisual broadcasts. In a short time, Youtube fed back to Instagram. Behind It’s Lava is the conceptualization of an all-terrain and proactive woman, who intends to accompany her day to day in an original way. Her audience is, fundamentally, women between 22 and 35 years old. Sara confesses that for her, It’s Lava harbors deep sustainable DNA (her collection features vegan leather accessories, for example).
Jorge gonzalez
Country Manager of PrestaShop in Spain and LATAM
PrestaShop wants to become the commercial platform of reference for the online growth of companies, with almost 300,000 websites using its software. Jorge is in charge of Spain and LATAM, being specialized in ecommerce and digital strategy. In addition, he is the founder of the MentorEcommerce, Profitable Ecommerce project and a professor in this same area for several business schools.
Maria Gonzalez
Co-founder and
CEO of Tucuvi
He founded the startup in 2019, along with his old running mate Marcos Rubio. Both have developed a platform based on natural language processing, capable of monitoring patients at home, through phone calls, without the need for Wi-Fi or any mobile application. This virtual ‘caretaker’ is called Lola and automatically contacts with the frequency established in the protocols.
Ricard Guillem
CEO and
co-founder of Cafler
Cafler is the first online platform that manages all the services related to a car. From moving the car for users for all the procedures they need in an agile way to passing the ITV of those owners who prefer to outsource this task. In addition, they have their own network of drivers who are responsible for collecting the vehicle, managing the service and returning it to the established delivery point.
Sheila Hernandez
Founder of ‘That is Daily’
‘Es Decir’ is a means of communication for social networks that already has more than 646,000 followers on Instagram. Created in 2020, it has grown exponentially on that same social network, to the point of sneaking into the ranking of the most followed newspapers, ranking third behind others such as El País or El Mundo . Sheyla has confessed that her goal was to gain a foothold in the sector, after her time in Diario de Almería and La Voz de Almería .
Alberto Hernandez Poza
Fundador de
Energy Solar Tech
It is an electric company with a regulated marketer license, which provides solar energy sales services. It has established itself, in two years of life, as one of the leading companies in the energy market. They intend to make it easier for companies to migrate to clean energy through the latest energy efficiency technologies. Alberto has been the former CEO of Apple in Spain.
Carlos Iglesias
Co- founding partner
of Runroom
He is CEO of this technological and creative consultancy, associate professor and academic director at Esade Executive Education. In addition to him, co-founder of Stooa, the open source tool that allows a fluid and participatory conversation with automatic facilitation based on the fishbowl method . He is also the host of Realworld, the podcast about human-centered innovation.
Henry Sharp
new media artist
Enrique Agudo’s work explores the limits of digital media, analyzing and recognizing patterns in their indexes and shedding light on how they affect the way we behave. An architect by training, Enrique is reflecting on the new mythologies in contemporary culture.
It attempts to capture shadow-dwelling formative communities, which have developed alternative behavior patterns in a new mythology, in order to formalize these new forms of nature. Through his architectural lens, he tries to anticipate future anthropological problems, reflected through photography, illustration, conceptual art, animation, movement design, or virtual reality. Recently, he has participated in METAMYTHS, a Discussion on the Future of Arts, Fashion and Technology, hosted by the Instituto de Empresa (IE), together with two other creative leaders, to talk about the main cultural trends that are transforming the society of the century XXI.
Adrian Jofre Bosch
President of beBartlet
Economist from Pompeu Fabra University and graduated in Negotiation and Conflict Resolution from Columbia University. Adrián is an associate professor at IE and ESADE, as well as at the Diplomatic School of Spain. beBartlet is the first public advocacy office that has imported the Anglo- Saxon advocacy model , differentiating itself from the classic public affairs consultancy in Spain.
Antonino Labate
Global Director of Strategy, Business Development & Operations de CUPRA
Cupra is a brand, with its own entity since 2019 when it decided to become independent from Seat, which interprets contemporary values through style or materials, with a strong Mediterranean inspiration. Before Seat, Labate was COO of Ducati in Brazil and has more than 30 years in the automotive sector. Most of his career has been linked to the automobile manufacturer Fiat.
Laura Lacarra
Big Data Enginering
de Telefónica
It has innovated in network analysis to guarantee communications (4G or 5G) and the Movistar + search engine (and recommender), among others. Laura has thirteen years of experience that she has combined disseminating and leading technological events. In 2019, she was the only Spanish finalist in the Women in IT Awards in Ireland and has been awarded as one of the twenty-five people of value of Telefónica.
Patxi Larumbe
Founder of Cocuus
System Ibérica
Dedicated to the manufacture and commercialization of the world’s first food laser transformation and 3D printing technology. They are to blame for the 3D printed synthetic meat steaks, among other foods called to revolutionize the agri-food industry. Its new technology center will host research on biosynthesis and other biological fields related to food.
Roberto Lifante
CEO de TK Analytics
y Tecnologik 3D
At just 16 years old, he founded TK Analitycs (technological consultancy specializing in cybersecurity, blockchain and digital transformation) and Tecnologyk 3D (Spanish manufacturer of industrial 3D printers), Roberto intends to democratize technology for all SMEs, with the support of Open Source. They have built the largest industrial 3D printer in Europe.
Marta Lucia
Founder of Martians
She is one of the most awarded creatives in Spain and one of the few, along with Oriol Villar or Jesús Revuelta, who have managed to enter the National Creativity Awards of the c of c with works signed with her own name). She is the founder of Martians, a creative company with a broad approach that also allows her to enter the world of innovation and product design, such as the creation of Neu Boots, flexible ski boots.
Paula Babiano
Founder and CEO of Balbisiana
At 33 years old, Paula decided to take a 360-degree turn on the path she had set out for herself. During the years of her opposition, she cooked to alleviate, in part, the hours of study. Later, she left the prestigious Cuatrecasas law firm to bet on a new adventure, nothing like the previous one: making the best-known cakes on Instagram.
This woman from Cadiz, based in Madrid, whose grandfather awakened her love for confectionery (from pestiños, plumcakes to donuts, confectionery with a strong traditional character), created Balbisiana, from a meal with friends to which she brought her homemade banoffee (cake biscuit, dulce de leche, banana and whipped cream) to celebrate a birthday. The owner of the restaurant was fascinated by the recipe and asked Paula to replicate it in all of her establishments. Today, brands of the stature of Bulgari, Carolina Herrera or Moët & Chandon are just some of those that have already counted on Balbisiana to bring a sweet touch to their celebrations.
Patricia Lopez
Founder and CEO
of MYHIXEL
After having worked for several years for a leading brand in the sextech sector , Patricia thought she detected in the market a clear lack of proposals aimed at improving the sexual well-being of men (specifically, alleviating their dysfunction problems). MYHIXEL is a brand with male products for ejaculation control based on science and technology.
Peter Lozano
Co-founder at Imascono
and Chromville
Entrepreneur from the arts and design. As a student he already stood out for his creativity, receiving international awards in architecture, product or urban art. At just twenty-one years old, he co-founded Imascono, a creative technology studio specializing in Extended Reality and the Metaverse, which works with Telefónica, Rafa Nadal and Disney. In addition, he is president of AJE Aragón.
Beatriz Magro Nogales
and Nuria Morales Alvarez
Co-founders of Komvida
This is the leading brand of kombucha (the fashionable fermented drink for a few years) in Spain. Its purpose is to contribute to the well-being of people through an ancient composition of artisanal elaboration. Her female business project, with which she creates and promotes opportunities for women and promotes social and economic growth in rural Spain.
Christina Martin
CEO de Usyncro
Cristina leads this startup , which relies on the boost that technology offers to the logistics sector in different fields and which has grown spectacularly since its inception. Together with her team, she analyzes the advantages that the application of blockchain has for this industry and makes disruptive technologies available to traditional sectors that provide solutions to real problems, such as transportation.
Jose Alfredo Martin
Co-founder of
Sponsor an Olive Tree
Through this social entrepreneurship project, a benchmark at the national level, José Alfredo has set out to generate sustainable rural economies in areas of low population density (the so-called emptied Spain). To do this, Martín and his team have valued abandoned or underused natural resources, involving society and companies through experiences and products.
Carlos Martinez
Founder of ENJOYERS
This idea was born in the form of maps and sheets designed with scratch-off ink and was very well received by Generation Y. A pharmacist by training, Carlos turned the business model around, in the midst of a pandemic, and turned the company into the Creative Factory of Emotions, through which they have endeavored to turn emotions, experiences and stories into art, with decorative prints by original artists.
Izanami Martinez
Anthropologist and Founder of Soulgate Media
She defines herself as a mother, an anthropologist specializing in human behavior, and an author at HarperCollins. For ten years, she has launched and internationalized digital projects, an occupation that led her to chair the Spanish Association of Startups. Now, Izanami integrates the performing and audiovisual arts with neuroscience.
Rebeca Minguela
Founder of Clarity
His is a technology startup that develops SaaS solutions to help investors optimize the social impact of their investment portfolios. Previously, Rebeca was the founder and CEO of Blink Booking, Europe’s leading mobile last-minute hotel booking app (800,000 downloads and 3,000 hotels, acquired by Groupon in 2013). She has also worked leading digital and technology teams.
Lucia Monpo
Founder of Malferida
He found in a legend of his town, Aielo de Malferit, the formula for the most popular cola drink. Malferida, its drink made with cola nut extract, stevia and natural aromas. It has no added sugar or synthetic preservatives and is suitable for celiacs, vegans and diabetics. It emerged while Lucía was studying Business Administration at the Escuela de Empresarios, and she developed it throughout 2018. She dedicated her final degree project and internship to her.
Xelo Montesinos
Founder and CEO
of Unicorn Content
With a degree in Information Sciences from CEU San Pablo, she has been the director and creator of major television formats such as El Programa de Ana Rosa . She has also been an executive producer of entertainment formats, fiction, documentaries and current affairs. Her creation, Unicorn Content, has become one of the production companies that has produced the most hours of television in the last two years.
Hector Morell
Co-founder of Skirion
Enterprise and Chargy
Degree in Labor Sciences and Diploma in Tourism from the University of Seville. Master in Senior Management from the Swiss School of Les Roches, he has a Master in Proptech from IE. In 2020, he set up an investment fund called Skirion, making multiple investments in different startups such as Energy Solar Tech, Alterhome, Kanguro, Usyncro, as well as in more than thirty crypto assets.
Monica Moro
President of
the Creative Club
Independent creative director, in charge, among others, of Campofrío’s latest Christmas campaign (one of the television classics of those dates). As president of the Club de Creativos, she has been in charge of the last C-day contest and is promoting new initiatives such as a study on the emotional and mental health of the sector that will be the basis of a new Creative Personal Development service.
Ignatius Osborne
President de Osborne
In 1772, an English merchant, Thomas Osborne Mann, arrived in Cadiz to market his Sherry wines. 250 years later (this anniversary is celebrated in 2022) it is one of the 100 oldest active family businesses in the world, today in the hands of Ignacio Osborne, the sixth generation of the original lineage. With its iconic and groundbreaking bulls-announcement, visible from many roads, they are already part of our sentimental landscape.
nacho ormeno
Founder and CEO
Startup Explore
Computer engineer, pianist, conductor, entrepreneur, investor in more than fifty startups , as well as CEO and co-founder of Startupxplore, one of the main crowdfunding platforms nationwide that has already invested more than 16 million euros. His mission is to channel private savings to recently created business projects that are worth financing.
Beatrice Pablos
Owner of Pablos Regenerative Livestock
She is the first woman in 120 years of family history to take charge of this ranch in Trujillo (Cáceres). She works a system in favor of nature that imitates her. They optimize the relationship between the herbivore, the grassland and the soil to increase production, thus linking economic profitability to biological development. They are in the process of converting the CO 2 accumulated in the soil of their fields into bonds.
brown angel
Fundador de Metapro
Academy
An entrepreneur always linked to digital innovation, he is also the founder of KRRTS.XYZ, the first creative agency in Spain specializing in the metaverse. Ángel has been leading creative transformation linked to new technologies for more than twenty years. His latest project is Metapro Academy, the first Spanish-speaking community that offers training on the metaverse and web3.
Nathy Peluso
Singer and composer
Natalia Peluso is an Argentine singer and songwriter, characterized by merging hip hop, soul, trap, jazz, salsa and swing genres in her musical creations. She interprets songs like Mafiosa , Calambre or Ateo , together with C Tangana, she has been chosen by the Spanish brand Desigual to be the image of the next autumn-winter collection. In June she received a double platinum certification in our country for the single Delito .
Laura Perez
Illustrator and comic author
This Valencian has worked in the field of illustration for national and foreign publications and publishers, such as The Washington Post , National Geographic , The Wall Street Journal , Vanity Fair , among others. She has been nominated for the Emmy Awards for her work on the credit titles of the Disney+ series Only murders in the building and obtained for Totem , the Lorna for the best national work in 2021 and in 2022 her latest creation sees the light: Espanto .
David Garcia
Presidente de MWCC (Madrid World Construction Capital)
Although he studied engineering, David García Núñez was clear that his vocation was more geared towards serving the citizen than towards calculating integrals.
He is in charge of communication in the construction area of the FCC Group and is the president of the Madrid World Capital of Construction, Engineering and Architecture (MWCC) association, where the six main national construction companies come together to improve the quality of life of citizens, through infrastructures, with a city project: Madrid. Madrilenian by birth and by heart, David began his professional career in cabinets and communication departments of different public administrations. After that stage, he began in the private sector, forming part of Caja Madrid, before making the leap to FCC.
Alex Proba
Founder and
creative director of Studio Proba
He draws on the everyday for his designs and works of art: images, sounds, smells and memories. Born in Germany into a medical family, she studied Spatial Design (architecture and graphic design) at the Akademie Mode und Design Hamburg, Germany, and Contextual Design (furniture and products) in the Netherlands. Among her creations, Tomorrow Land stands out, and among her clients: Vogue Italia, Lulu Lemon, Google, Nike or Dropbox.
Oscar Prof
Head of Spain Unscripted Originals at Amazon Studios
Since 2019, he has led the strategy of original non-fiction entertainment productions for Prime Video ( GEO Beyond the Limit , LOL: if you laugh, you lose , Bake Off , among others). Óscar has been a screenwriter for entertainment programs since 2006 and is in charge of creative development at companies such as Warner Bros ITVP Spain, where he was in charge of programs such as Alberto Chicote’s Nightmare in the Kitchen , and Boxfish.
Alejandra G. Remon
Novelist
European Technician in International Trade and Commercial Management and Marketing and its beginnings were more related to the world of fashion and design. He has collaborated in different media and participated in various editorial projects. She is also an intimate style photographer, with images that illustrate her books and with which she has made several exhibitions. As a writer, she has published five books to date.
Paul Rivas
Founder and CEO
of Global Alumni
Named one of the 100 economic leaders of tomorrow by the Economics Leaders For The Future ranking of the Choiseul Institute, he has managed to position Global Alumni worldwide, inspired by his philosophy of professional excellence. It is the first Euro-American edtech , specialized in digital transformation to adapt the best universities to the challenges of the Fourth Industrial Revolution.
rodrigo rodriguez
CEO and founder of Odilo
The revolutionary idea that launched Rodrigo to success in the edtech sector arose from a question: do we really all learn in the same way? This is how his restlessness and entrepreneurial attitude led him to found Odilo, the company known as the ‘Netflix of education’ that offers the largest ecosystem and catalog of educational content in the world. A leap into the future of learning with no turning back.
Pepe Red
Creative Strategist de Meta
The creative strategy of Meta (former Facebook) and the potential that extended reality technologies present for brands are the focus of his work (after twenty-three years in advertising). In this time, she has been involved in a variety of disciplines. She started her career at Double You and has held leadership positions at Digital Bates, McCann Interactive, Tribal DDB and Gray Group, creating user experiences for interactive activities.
Robert Romero
Senior Creative Metaverse Technologist en Accenture
Creative and technologist, specialized in interactive virtual content, with more than 22 years of experience. Most of his career has been an entrepreneur, founding companies like Future Lighthouse, a pioneer of multi-award winning VR entertainment content. He currently works at Accenture Song as a Senior Creative Technologist, in the new Metaverse Continuum business unit.
Rosalia
Singer
The singer, songwriter, producer and actress has been awarded two Latin Grammy Awards, for Malamente, and five for her second album, El Mal Querer , becoming the Spanish artist with the most awards granted by the Latin Academy of Recording Arts and Sciences. for a single job. In 2022, she has released her third studio album: Motomami , starting a tour called to revolutionize the relationship between artist and live viewer.
Maria Rufilanchas
Owner and creative director of Molaria and Teta&Teta
His creative studio, Molaria, specializing in copywriting , branding and naming , is also a popular Instagram account. In Teta & Teta she has a community that claims female freedom through creativity and activism. She has also launched ‘Lola’, the first uni-breasted bra, getting Mango, Woman Secret, Carrefour or C & A to commit to designing and manufacturing bras for women with mastectomies.
Unai Sánchez Luque
Co-founder, CIO and
CTO of humanITcare
Thanks to humanITcare, this computer engineer, expert in Data Science, has designed an AI system that is helping millions of patients to have connected health services. Through the platform, they can track their health without leaving their home. Awarded by the European Commission, being sustainable is currently in more than eight countries providing a connected health service.
Javier Sanchez Medina
Artisan and restorer
Extremaduran based in Madrid, specialized in the elaboration of mirrors and animal heads (which he has baptized as ‘ecological trophies’). His work, self-taught and handmade, always makes use of natural materials such as bamboo, wicker, rattan or fiber, to which he breathes life. He has managed to recover an almost lost trade that he has once again positioned as authentic art, in the homes of actors and collectors.
Sergio Sancho
Founder and director
of Urvanity Art
After 15 years in the advertising sector, in 2016 he decided to create a contemporary art fair with a strong focus on urban culture. In addition, from this first initiative, as a starting point, it takes momentum to develop Urvanity Projects, cultural projects in collaboration with private corporations and public institutions that seek an artistic, social and cultural impact.
Eva Santos
Co-chief creative officer and founder of Delirium & Twain
Actually, Delirio & Twain is a hybrid model between consultancy and agency, focused on facilitating the integration of creative thinking within the companies themselves, from a holistic perspective. They are always looking for ways to convert that thought into tangible assets that they can quickly transfer to consumers and society. They help brands embed creativity into
Anthony Serrano
CEO de Spacetechies
An expert in Digital Transformation, Innovation and Leadership from MIT, he has a Law degree from ICADE, a Doctor of Laws with an Extraordinary Award from the Rey Juan Carlos University and has six Master’s degrees and an MBA. He is a partner in his own office, CEO of Spacetechies and a speaker at universities and business schools such as Harvard or MIT, having won numerous awards for his work as an economic leader.
Bosco Soler
Architect and creator of SinOficina
Architect turned entrepreneur and founder of SinOficina.com: the first online coworking that brings together hundreds of digital entrepreneurs who live off the internet. Bosco Soler has lived and traveled to more than fifty countries throughout his professional life, while working remotely. He is one of the main voices of digital nomadism and the creation of one-person online businesses.
Marta Soliño
poetess
Graduated in Advertising and Public Relations, she holds a Master’s Degree in Advanced Multiplatform Journalism. Marta began writing at the age of 17 on her personal blog (Male Di Miele), giving free rein to emotions reincarnated in words. Since 2019, she captivates the attention of thousands of followers who share her poetry on the social network, Instagram. In 2020, Valparaíso Ediciones publishes her first collection of poems, entitled Reinventarse un Domingo .
Raul Torres and Raul Verdu
Founders of PLD Space
This Spanish company, founded in 2011, based in Elche (Alicante), develops reusable space rockets, very ‘brave’. Their growth has been sustained and they are developing space launchers, such as the MIURA 1 and MIURA 5, with which they intend to address the demand in service of small satellites launched into space. To date they have raised more than 45 million euros of private and public funding.
Arthur Tres
Co-founder of BeAnotherLab
BeAnotherLab began its journey in 2012, being a platform aimed at investigating the relationship between identity and empathy. Communicate, understand and expand the subjective experience through bodily experiences. The best example is The Machine To Be Another (TMBA), a VR system that credibly facilitates a body swap. It is called the Body Transference Illusion in neuroscientific research laboratories.
Ignacio Valledor
CEO and co-founder
of Lulla Care
After 15 years dedicated to the health sector, specializing in the digital area, he created Lulla Care, with the aim of helping parents from pregnancy to the baby’s first years of life, promoting rest, physical and mental well-being. Lulla has been invested by Techstars, the second largest accelerator in the world, promoted by Google and has been chosen as one of the startups with the greatest impact by Unicef.
Juanma Varo
Head of Growth
de Product Hackers
Over the last few years, Juanma has dedicated himself to applying the scientific method to businesses, to help them grow. He is one of the growth hackers with the greatest projection in our country, using experimentation to increase the numbers of companies, through the optimization of their digital channels. He has contributed to the growth and success of more than 20 national and international startups .
Vicky Vasán
Co-founder of
INMERSIVA XR
INMERSIVA XR is the Extended Reality Association of Spain. An initiative to connect Virtual, Augmented and Mixed Reality with professionals, companies and all people interested in these technologies. Vicky is a promoter and promoter, to make visible and strengthen the XR industry through research activities, events and training. She is also the Lead of the Meta Developer Circles program.
María Vega de Seoane
Founder of Atelier Pottery
She is a ceramist, creator of exquisite crockery pieces that have managed to turn her brand into one of the most recognized in the artisan market. She is passionate about gastronomy and began her journey in the world of ceramics in order to combat stress. Her pendants with her initials are sweeping the market and her pieces have seen their sales increase exponentially, especially as a result of the online boom that occurred in 2020.
Lucia Velasco
Economist and communicator
Visiting Fellow at the School of Transnational Governance of the European University Institute (EUI), as well as advisor for different institutions. Among others, the European Commission or the OECD. Her field of action is the governance of technology and public innovation, and she affirms that the most important thing is to understand the social impact of digitization so that it does not become another barrier. Her first book is a question: Is an algorithm going to replace you?
Alba wins
Chief Creative Officer and co-founder of Lady Brava
Creative manager of the Unboxing Ibai campaign, for Playstation and Netflix, one of the most awarded Spanish campaigns worldwide. She opened her own agency in 2022, to follow an innovative model of creativity associated with branded content . She highlights her recent alliance with the production company Bijoux, with whom she will undoubtedly repeat the model of success, as demonstrated by her latest campaign for La Casa de Papel .
Marc Vidal
Technological adviser and promoter
An economic analyst and technology promoter, he is considered one of the most influential figures in the Digital Economy in Spain. Specialist in Digital Transformation and Industry 4.0, he is also a strategic advisor to large international companies, from Allrework, his own consulting firm. His ability to communicate is based on a complete vision of the economy that he has been strengthening with his experience.
Sara Werner
Founder and CEO
of Cocunat
The business started in 2013, when the organic products sector was not yet digitized. So, Cocunat (natural kitchen) was created as an intermediary in the sale of cosmetics, until in 2017 it launched its own brand. Sara designs toxic-free cosmetics, which she sells online . In 2020, Cocunat multiplied its size by eight, reaching a turnover of 32 million euros.
