Creating quality content is vital for brands to connect with their audiences on social media. Furthermore, in recent years, the consumption of audiovisual content has experienced significant growth on platforms like Facebook, where brands must resort to inventiveness and cunning to circumvent the algorithm’s tricks and ensure their content maintains its reach.
You should never pay for new followers, since loyalty is something that cannot be paid for, but is earned.
To ensure content generates meaningful conversations and interactions, brands must consider several factors. These include knowing how, when, and where text and audiovisual content should appear on Facebook, and carefully considering audience evolution and what they want to see.
Along these lines, brands can follow the tips below, which are included in one of the courses on Facebook Blueprint, Facebook’s training platform, which is primarily focused on content creators. The tips are as follows:
-Create content that engages your audience. Content should be created with the goal of inspiring user interaction, and for this, it is essential to:
-Ask questions with a wide range of answers: It’s not advisable to ask your audience questions that have predefined answers, such as a person’s age. It’s better to ask open-ended questions that allow for more detail. This will allow the user greater freedom when interacting.
– Don’t tell users what to do: Content shouldn’t be created to provide fixed instructions, but rather to start a conversation that allows users to comment, ask questions, and share their opinions.
Clickbait isn’t valuable content: Clickbait—seeking a user’s click at all costs—includes phrases like “Comment if…”, “Like if…”, “Tag a friend if…”, and so on. While it may work, users won’t engage because the content is valuable, and their interest in the brand will fade.
-Offer original content. If a page offers original videos, they reflect its voice and values, and audiences will follow them because they are unique and offer material, images, and information that they can’t find on any other Facebook page. Adding content created by others or posting duplicate content is not recommended.
-Build audience loyalty. More than just considering the number of views a post has, brands should focus on building audience loyalty. That is, getting more people to return to and share their content, and taking into account the number of viewers they retain week after week. To achieve this, it is essential to:
– Post consistently. The idea is to publish content daily or several times a week to encourage viewers to return for new content. It’s important to consider the best days to post content on social media, although these are general guidelines, and it will be the Community Manager’s job to know when their audience is most receptive to content.
-Respond to comments and questions. Taking a few minutes to respond to users will turn them from followers to fans. If they’ve invested time in contacting us, we should invest time in responding to them as well.
-Descriptions and keywords. Write good descriptions so that videos, photos, and other content are easy to find. In this regard, it’s recommended to use keywords that are repeated naturally and help users find the content.
-Extra content. Post extra content like Q&A sessions; this will help build a better relationship with your followers.
-Never buy followers. Don’t pay for new followers, since loyalty is something you can’t buy, it has to be earned.
