On Pinterest, hashtags can also be used to find topics and brands, as well as to make it easier for other users to find our content, as is the case with other social networks, such as Instagram or the social network X.
However, on Pinterest, these have some special characteristics that must be taken into account when using them. Although Pinterest is a platform that uses labels, sections, and compartments to organize as much as possible all the material uploaded to its servers every day, it is useful to use hashtags to make content more accessible and achieve a wider reach.
How to properly use hashtags on Pinterest
If you want your content to be discovered more easily and for others to find it through hashtags, don’t forget to use these tags when creating new posts. Follow these tips:
-Where to place hashtags. Hashtags on Pinterest must be included in the description of each new pin (the name given to each piece of content uploaded to the platform). This way, when someone else clicks on a hashtag, they’ll be shown similar content that also includes that hashtag, sorted chronologically by post date. This is why other people can discover our content if we include hashtags in the description.
-How many hashtags to use. Don’t include too many tags, as users will identify the material as completely discarded and irrelevant. Including descriptive and useful hashtags will help users receive the same information with fewer hashtags.
For example, including three or four hashtags may be relevant, but no more. Even if the platform allows you to include up to 20 hashtags per piece of content, it doesn’t make sense to do so, as the post could be considered spam.
-Types of hashtags. There are two types of hashtags: timely and evergreen. While X uses more of the former, as it’s a place where daily news is discussed, Instagram, however, has more timeless hashtags, which reflect routines.
Pinterest is looking to bring both trends together on its platform, so you should include both types of hashtags in your content to address both current and long-term searches.
– Recognizable hashtags. Use hashtags that are made up of easily identifiable words that other users might use. Using hashtags whose meaning no one knows would be pointless.
-Use capital letters. If your hashtag consists of multiple words, capitalize the first letter of each word. This will make it easier for users to recognize and remember.
Another interesting point to note: when a user clicks on a hashtag, no promoted pins appear among the pins listed. Promoted pins can be used in this advertising format, but for now, this type of content doesn’t appear when users want to view other related content using a hashtag.
