Generation Z is so named because it follows Generation Y , or the millennial generation . Therefore, its name is alphabetical. This generation is also known as postmillennial or centennial . It is identified as the first generation considered digital natives . It was born immersed in digital culture!
Centennials are the youngest generation. Furthermore, it’s important to note that they are taking over as the most digitally savvy generation . They represent a generational leap forward compared to their predecessors and are expected to be the most profitable demographic for advertisers in a few years .
What does Centennial mean?
The word “centennial ” means “hundred-and-a-hundred-year-old,” and is the term frequently used to define the demographic group born between 1995 and 2010. It can be said that it is a group made up of today’s children and teenagers, who will gradually become tomorrow’s consumers. Therefore, Generation Z would be a younger version of the already well-known Millennials .
What year is Generation Z?
As we mentioned before, Generation Z is the group born after 1995. However, it’s important to note that there are no exact dates for the beginning or end of each generation. For this reason, the characteristics that differentiate them from the others are what determine which group each individual belongs to.
They are heirs to everything millennials and Generation X have experienced. They live surrounded by influencers in a world of viral content. They have experienced the complete transition from CDs and DVDs to digital content consumption . They are self-taught: their society is the Internet.
Characteristics of Generation Z
- They are self-taught : 33% learn via online tutorials. More than 20% read on tablets and electronic devices. 32% do all their homework and assignments online .
- They are mature, self-sufficient, and creative young people : their way of seeing the world has changed, social diversity has increased, some social roles have changed, and, above all, they have learned to overcome obstacles in a difficult world.
- They are focused workers : they were born with the DIY (Do it yourself) culture , so they are used to solving problems and needs in a personal and focused way.
- They are competitive by nature : Generation Z prefers to stand on its own merits rather than work together.
- They always want more : they reinvent themselves and look for opportunities to get the most out of them.
What generation comes after Z?
Now that you know what year Generation Z is from, it’s time to talk about subsequent eras. In this regard, experts are beginning to talk about a new generation, in the midst of the digital age, which they’ve dubbed Alpha , made up of those born after 2010.
A generation made up entirely of people for whom technology is their way of experiencing the world. It’s identifiable because its members are quite solitary and live their lives through smartphones and computers. They feel a strong attachment to YouTubers , social media, and influencers . Even part of Generation Z is already entirely tech-savvy.
Generation Alpha children were born into an era where electronic devices are becoming increasingly intelligent , where the physical and digital worlds are merging into a single universe. As they grow up, technologies that seemed new to them will become part of their lives, their experiences, attitudes, and expectations about the world they interact with.
In short, Generation Z is the starting point for the transformation toward the digital age. Therefore, its main historical contribution will be represented by technological development .
