A favicon is a simple but very important tool used to identify web pages . The name favicon comes from the combination of “favorite icon,” which translates to “favorite icon.”
This will always appear just to the left of the name of the website you’re visiting. It may be a small logo.
Its size is usually:
- 16×16 pixels
- 32×32 pixels
- 48×48 pixels
- 64×64 pixels.
- 128×128 pixels
With an estimated color of 8, 24 or 32 bits.
The favicon is used when you add a page of interest to your bookmarks bar, saved pages, and browsing history. Also, if you have a large number of open tabs that keep piling up, the first thing we notice is that small image.
In fact, for the world of digital marketing and web design, it represents part of a brand or company’s digital identity. And they seek to use this resource to enhance customer awareness and recognition.
What is the favicon for ?
The favicon ‘s main task is to identify a web page … In fact, humans have a better ability to recognize and remember images compared to words.
This also serves to differentiate your page from other pages as quickly as possible. Suppose a user has several tabs open in their browser or bookmarks them. The favicon will make it easier for them to access your website.
Benefits of the favicon
This icon went from being just an unimportant illustration to becoming a fundamental part of your brand’s digital identity.
It’s also an opportunity for digital marketing experts, web developers, and illustrators to shine.
And if that weren’t enough , it’s worth noting that last year Google decided to include favicons in its SERP results . Even more prominent!
Therefore, the quality and representativeness of your favicon will also have an impact on web positioning.
Beyond what we mentioned, we tell you about other benefits you can obtain:
- Identification: Your website users will remember the brand better.
- Presence: Your website’s SEO will be positively affected in all search engines.
- The digital community will remember and associate the website’s logo or brand with the favicon . So they should go hand in hand!
It’s important to note that you’re not required to use them on your website. But it’s undeniable that they add value to your identity.
Likewise, if you decide not to use a favicon, you should be aware that your website may not perform as well.
This happens because your browser’s algorithms initially identify the aforementioned image to display it in bookmarks or the navigation bar. When it’s not found, logic errors occur that affect users’ UX .
How to create a favicon ?
You can easily create favicons using software and design pages.
In the first case, you can turn to alternatives like Adobe Photoshop, although it’s best to opt for Adobe Illustrator in any of its versions… You won’t need any major features.
When using these programs, you should design the representative image. Also, be sure to remove backgrounds so that the image doesn’t appear blank. Finally, adjust the image to the allowed scales. Preferably, use a 32×32 scale and convert the image to .ico or .png format.
Now if you decide to create your icon from online design tools you can review options such as: Genfavicon or Favicon Generator .
Web-based solutions are intuitive. What does this mean? They offer you step-by-step guidance until you get your final result. Desktop programs, on the other hand, do require prior training.
Another tool you can use is WordPress. This editor offers the ability to generate icons from its options menu. Then, in the menu, locate the option: Appearance followed by Customize. This will open a tab called Site Identity.
