Since the beginning of time, dance has been in our genes. Dancing is an expression that accompanies human beings as a form of communication and art, but also as a form of entertainment. So… why not combine dance with another area that is also an essential part of our lives, such as marketing? Without a doubt, it’s an explosive combination.
After all, we consume advertising all the time. As we can see, marketing has many tools and strategies to reach its target audience.
And if you’re still wondering how dance and marketing can possibly be related, we have the answer: Dance Marketing . Those two words together might give you an idea of what this topic is all about… Dance Marketing is a novel technique that combines dance with advertising.
To do this, you need a large space where a large crowd can gather and impress. But above all, you need to convey a message! A message that invites them to consume or learn about a product or brand.
This technique has been successfully implemented in recent years and is an original way for consumers to learn about a brand. It creates a sense of surprise, and people may even dare to join in the dance.
To make this possible, elaborate choreographies are prepared to vibrant music. Convey your brand’s identity through all the senses!
This unique form of marketing takes place in public spaces such as plazas and shopping malls, or crowded places where the brand is recognized. It’s even possible for your Dance Marketing strategy to go viral.
Want to learn more about this innovative marketing technique? Keep reading!
What is Dance Marketing for ?
Dance marketing aims to reach people in a powerful way. Dance marketing serves to provide a different kind of advertising, moving away from the traditional and monotonous nature of current advertising. How boring!
It also helps the brand leave a mark and become embedded in the memories of those who witness this advertising tactic. Without a doubt, this strategy helps the brand become less rigid and more connected to its potential consumers, while having a great time.
And of course, Dance Marketing helps people enter the sales funnel and purchase what’s being offered. Why? Because they’ll identify with the brand.
Benefits of Dance Marketing
A communications campaign that uses Dance Marketing as an allied strategy to reach the community will bring many benefits, the most important of which is achieving greater brand visibility.
In terms of costs, Dance Marketing offers a great opportunity to be a powerful strategy at very low prices. All you need is choreography, expert dancers, and music and speakers. All these resources are reusable!
Furthermore, it’s a strategy that stands out for its inclusiveness. What do we mean by this? You can invite everyone, regardless of gender or age, to join in the dance and enjoy it in everyone’s company.
With Dance Marketing, fun is guaranteed. That’s the image your personal brand or company will convey!
Cons of Dance Marketing
An idea as brilliant as Dance Marketing couldn’t possibly have any major drawbacks, as in theory it ends up making you stand out from the rest.
However, in practice there are some minor disadvantages that we mention below for you to keep in mind… Try to mitigate them!
- This technique is carried out on the street or in large spaces. Therefore, you must be careful to obtain the appropriate permits to implement the activity. Failure to do so could result in reprimands or a ban from the campaign. It’s best to do everything legally!
- The crowd can become uncontrolled, leading to unpleasant scenes that could end up affecting the plaza where the campaign is taking place. If you deem it appropriate, you should request specialized security services from the security agencies.
- Many people may be hesitant to participate—after all, it’s a somewhat atypical marketing technique. To prevent that from happening, dancers must instill as much energy as possible in the audience.
Ideas for creating a Dance Marketing strategy
For this strategy to be successful, you must ensure that the event is memorable. To achieve this, we offer a series of ideas that will be very useful:
- Discuss with your advertising team the ideas you want to convey about your brand and strategy. Discuss the campaign’s objectives and, above all, how to win over your audience. It’s important that the dances and messages displayed reflect your business’s identity!
- You must locate the event where your target audience is. For example, if you’re promoting the launch of a new line of hamburgers, it makes little sense to implement dance marketing in a plaza where people gather to exercise.
- Include choreographers and dancers in the creative process from the very beginning of the marketing plan. This way, they’ll have the necessary input to ensure the choreography and performance align with the message you want to convey.
- Have good recording equipment and a video editor that captures the moment. It can also record before and after shots of the audience’s reactions. All of this footage will come in handy on your social media!