Marketing study notes for MBA students that will lead them study of market needs of consumers and customers, market orientation, sales strategies, etc
Monitoring your competitors helps you anticipate market changes, as well as detect new trends and successful tactics to stay ahead of what works within your niche. But don’t be confused! It’s not just about doing a competitor analysis for a social network or an email list subscription; it’s much more than that. You need to develop … Read more
In the context of marketing, generalization is a thing of the past. Today, competition is so overwhelming that you need to focus each of your campaigns as precisely as possible. If you try to save costs or logistical effort by developing a vague advertising strategy without a specific target audience, you’ll be doomed to failure. … Read more
Smart entrepreneurs who run a successful business know they can always do more to grow their businesses. One way to take things to the next level is to find an alternative source of income. That doesn’t mean starting a second business, but rather finding ways to complement and grow your current business by offering more value to … Read more
Advocacy marketing , or referral marketing, is a form of marketing that emphasizes getting existing customers to talk about the company and its products. More than 80% of buyers research online before purchasing, and finding people like them talking about the product often builds trust. This marketing technique is closely related to traditional word of mouth (WOM ) by highlighting … Read more
Imagine: you are scrolling through your news feed and you are caught by a headline promising “the secret of youth” or “an amazing discovery”. You click to find out more and end up on a website with an advertising offer. In this article, we talk about teasers, their potential benefits for business and pitfalls. What … Read more
To understand whether the costs of product promotion, customer engagement and retention pay off, experts study many indicators, one of them is LTV. In this article, we explain why companies calculate LTV, how to calculate it and what data is needed for this. What is LTV LTV (Lifetime Value) is a metric that shows how … Read more
