Marketing study notes for MBA students that will lead them study of market needs of consumers and customers, market orientation, sales strategies, etc
Marketing in general is a tool that requires extensive knowledge and effort to leverage. It’s essential to master all aspects of this doctrine to successfully grow your brand or business. In fact, any good web marketing strategy you apply to your online business will help you achieve your goals, as long as it’s well-founded. However, there’s … Read more
In times when money didn’t exist, people operated in a barter economy where goods and services were freely exchanged. Money wasn’t a means of payment. Those days are long gone, but there are still businesses that partially maintain that methodology. The term bartering is used in these cases . This is a modern form of bartering that includes … Read more
Today’s media is filled with both high- and low-quality advertising content. Everywhere you look, you’ll see aggressive advertising campaigns with flashy banners , video overlays, and pop-up apps . But there’s a small problem: sometimes they disrupt the relative proportions of a web page’s content and advertising content. That’s when banner blindness appears . What are we talking about? It happens when users ignore ads … Read more
The big difference between a true SEO expert and an amateur is in the details. Finding sources of information that will allow you to take your SEO strategy to the next level. And although it seems like everything has already been said or published on the internet, there’s still one element that few people pay attention … Read more
Monitoring your competitors helps you anticipate market changes, as well as detect new trends and successful tactics to stay ahead of what works within your niche. But don’t be confused! It’s not just about doing a competitor analysis for a social network or an email list subscription; it’s much more than that. You need to develop … Read more
In the context of marketing, generalization is a thing of the past. Today, competition is so overwhelming that you need to focus each of your campaigns as precisely as possible. If you try to save costs or logistical effort by developing a vague advertising strategy without a specific target audience, you’ll be doomed to failure. … Read more