Facebook officially launched Reels yesterday in more than 150 countries. This video content format, vertical and with extensive editing possibilities, triumphs on Instagram -after imitating TikTok videos- and is now coming to the Meta social network after having been tested in the test phase with some users in the United States. Joined.
Facebook will show advertising in the Reels and share the revenue with the creators
But the launch of the Reels on Facebook has not only come with a wide collection of new tools to edit and enrich this content, but Facebook has also given more details about the monetization options of the Reels and how you can earn money with them. . They are the following:
-Facebook Reels creators incentive plan
To encourage users to use the Reels, Facebook launches the “Reels Play” rewards program, which is part of the total investment that Facebook has allocated -1 million dollars- to pay users for their content.
Those who meet Facebook’s conditions to access this program will be able to earn up to $35,000 per month for their content on Facebook Reels, something that is already taking place in the United States with some creators and that the company ensures that it will take to other countries. “in the coming months.” Exact dates and requirements to access the “Reels Play” rewards program have not been specified at this time.
-Advertising in the Reels
Facebook will display advertising in the Reels of users who are part of the Facebook Reels Overlay Ads program, and will share the profits with them, similar to what YouTube does with its creators in the YouTube Partners program .
At the moment, the company is expanding the tests of the Facebook Reels Overlay Ads program to all creators in the United States, Canada and Mexico, and ensures that “in the coming weeks” more countries will be added.
The advertising will be shown, for the moment, in two possible formats: banners that are displayed in a semi-transparent way on the bottom part of a Facebook Reels, and also as a sticker, a static image that can be fixed by the creator in any part of his Reel. .
Facebook ensures that anyone who is part of the program will be able to monetize their content , and that by mid-March it already hopes to make this possibility available to all users in all countries.
-Stars in the Reels
Facebook is also making available to users the ability to send paid Stars to creators while viewing their Reels. It is one more form of interaction and with which the creators of Reels will be able to earn money. The cost of the shipments has not been specified nor the amount that the users will obtain for the moment.