Nowadays, more and more businesses are starting out in the digital world or are accompanying their physical business with different digital tools that give it projection and visibility. As digital transformation progresses, it is inevitable and essential for businesses to adapt to new formats.
In this article we reflect on the importance of having a consolidated social media strategy in order to strengthen your brand and reach more potential customers. In addition, we offer you some essential tips for your business to succeed on social media.
How social media can transform your brand
If you have just started a business or want to give your company a new twist to renew it, innovate it and give it a wider reach, social networks are going to be your great ally.
In an increasingly digitalized world, having a good digital marketing strategy has become almost imperative, as even small and local businesses are seeing the possibility of growing and expanding thanks to the infinite projection of the Internet.
In addition, new generations spend more and more time on social networks and in order to capture their attention and get potential customers, it is essential that brands advertise on networks, and above all, that they create a community committed to what they offer.
A strong social media presence allows you to:
- Building strong relationships with your customers. Sharing new products, encouraging your customers to give their opinions on what you offer or on a topic related to your products, and giving them feedback creates stronger relationships and a sense of belonging.
- Greater reach. Social media allows you to reach much further, as its reach is international and there are millions of people who connect daily. This will allow you to have a greater reach and more people to know your brand.
- Increased sales. If more people know about you, it will also be easier for sales to increase. Especially if your services or products can be contracted or purchased online.
The importance of social media in 2024
As we move forward, digital media is becoming more and more integrated into our daily lives. In recent years we have been experiencing a technological revolution that is affecting the way we relate to each other, the way we see the world and also the way we do business.
Many companies are already opting for digitalisation, and this ranges from migrating all their data to the cloud and using Artificial Intelligence, to selling their products and services online and digital marketing strategies.
Furthermore, according to the We Are Social 2024 Report, the use of social media continues to increase: 89.1% of the Spanish population uses social media, and the average use is 2 hours and 23 minutes per day.
This, of course, is revolutionizing business models, and the performance of companies is much higher: those that are using digital tools have increased their productivity by more than 10%.
Social media reputation is the key to growing your business
Having a presence on social media is essential for your brand, but it’s not the only requirement. It’s not enough to have an Instagram account where you can upload a photo from time to time. If you really want your brand to be successful , having a strong online reputation is essential .
Online reputation is the perception or image that a person or company has in the digital realm. This is built through the followers they have, the comments or even the ratings and reviews. In short, online reputation depends on the interaction that users have with your profile.
To build your audience and reach more potential customers, it is essential that you build and maintain a good reputation for your brand. To do this, you can:
- Advertise your brand on social media to increase your visibility.
- Collaborate with influencers or other brands that are already well positioned (as long as they are in the same niche, of course).
- Use SEO tools to position in search engines.
- Ask your customers to leave positive reviews and comments.
- Maintain feedback with your followers: respond to their comments, create surveys for their opinions, get them to participate…
5 tips to boost your brand with social media
Once you are aware that it is essential to have a presence on the Internet and social networks for projects to prosper, comes the next step: learning to build an effective social media strategy.
These are five factors that you need to take into account if you want to boost your brand on social media:
Define your niche well
The first step is to choose who your potential clients are going to be. It is important to be clear about this from the beginning, so that we do not create a confusing idea of what we offer and we will have a clear objective from the beginning.
It is very beneficial to choose a niche that you are passionate about, since this way it will be easier for you to be consistent, to create quality content, to inform yourself, to share more things with your followers…
Once you have decided on a niche, it is also essential to analyse the competition: check what type of content they are uploading and focus on what you can offer that is new.
Finally, you will need to check what type of profiles are interested in your products or services, as the content you upload to social networks may be different depending on the target audience.