The great growth of social networks in recent years makes them an essential place to advertise products and services today. However, when entering this virtual reality world , we could feel dizzy and lost: there are many different social platforms, Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok … Which ones should I start with? How many times a day should I post? What kind of publications should I do?
Many companies put in place a social media strategy but notice after a while that they don’t get the expected results (if they do measure them!). This could be because they don’t set a clear goal before starting their campaign . Here are a few common goals to get you started on the right foot from the start:
- Increase engagement with your community. Asking questions, using hashtags, or posting user-generated content are great ways to make your followers feel interested in participating in your campaign.
- Generate leads and make sales. It involves keeping your customers up-to-date on special discounts, new releases or updates.
- Increase brand awareness. Social media should reflect your brand personality in a way that is easy to identify and distinguishes it from others.
- Expand your audience. It’s about growing your numbers on Social Media: more followers, more likes , more shared content.
- Increase your web traffic. Adding your links to posts is the best way to get potential customers to find their way to your website.
No matter what it is, once you have defined your goal, it will be much easier to define your content strategy!
It’s about not only publishing regularly , but creating impact and improving the image of your business or company on social networks. And while it’s great to maintain an active online presence, it’s ideal that it doesn’t take too long. The best way to make sure you don’t end up sitting in front of the computer looking at a blank post is to plan ahead and organize your content .
That is why we want to share these four tips with you, so that you can have all the necessary tools at hand and improve your Social Media Marketing strategy.
- Social listening
We are not talking about listening to what your friends have to say about the new hat you bought. The social listening actually is monitor conversations that people have in social networks: search for hashtags, keywords and references that may be relevant for your business . This is important because it implies being aware of what is happening in the environment to ensure the relevance of your content by always publishing useful and interesting information, as well as to follow the strategies of your competitors and take advantage of it. There are many social listening tools available on the web. Choose the one you prefer and start your research! Be sure to pay special attention to:
– Mentions of your product, service and / or brand – Competitors and partners – Industry News
In summary, any information present on social networks that you consider relevant to your marketing strategy and that can improve your content. It can be anything from a single hashtag on Twitter to a discussion of your product or service in an online forum.
- Analyze what you have found … and use it!
At this point it is important to consider whether what you found contains appreciation or feedback about your product or service. Do people say good things or complain about it? Write it down, and even discuss it with your team. Listening to your customers’ suggestions is a great place to start improving your brand or making necessary adjustments.
It is also important to note what trends are emerging. These could be the inspiration you needed to launch a new product or service, or identify a new audience to target.
Likewise, you need to be on the lookout for new customers , so be sure to track the phrases potential buyers would use. Do people ask or suggest something specific? Again, report it to your team. And do not miss any opportunity!
Last but not least, you should pay attention to any updates related to your industry . Maybe there is a new competitor in town, or maybe your customers have found a new way to call your product. Constantly feed back your social listening !
- Update your content calendar and schedule your posts!
This is when you start working with what you found. Get to work and start creating content for your Network marketing plan or, if you have already done so, at this time you can include new hashtags in your publications, review your texts and make sure your images are ready.
We know that some beginning companies don’t have a lot of time to work on their content, so remember that you can also include user-generated content, memes and easily created good images. For this last point, we recommend using our image editing tool, ArtStudio , where you will find hundreds of designs and templates to work with.
Once you have your content ready, it’s time to schedule the posts. So that they are automatically shared , without having to be online all day, you can use Postcron , our tool for scheduling posts ( one by one , or massively ), so that they are published on the days and times that you specify. You can literally schedule a month’s content in minutes! And from then on, Postcron does it for you!
Depending on the heading or size of each venture, the number of daily publications and the social networks involved may vary. Until you find your ideal combination, you can start with:
- Post at least 3 times a day on Twitter
- Post 2 times a day on Facebook
- Post 1 time per day on LinkedIn
- Post 1 or 2 times per day to your feed of Instagram and up to 4 times in the stories.
- Post 5 or more times a day on Pinterest
- Turn your clients into friends. Interact with your audience!
Take time to respond to the comments you receive. Answer questions, like, and share interesting posts. The more you relate to your customers, the more they will be interested in interacting with you!
The idea is to provide your customers with a positive experience, and a great way to do this is to communicate with your audience and make them feel like a real person engages with them (even when you use responsive templates to optimize your work).
It is really important to carry out these actions, especially soon after you have published something, to keep your audience online and arouse the curiosity of other followers.
As you can see, it is much easier to navigate social media when you know where you want to go, and we hope we have helped you on your journey with this article.
Once you set your goal, organize your tasks accordingly and have everything ready, you can position yourself at the top of social media, the place where you should always have been. We wish you the best of luck!