Imagine that you send an email to your mailing list and then the sales of your latest product start pouring in automatically.
It is extremely valuable to have a mailing list of people who are interested in what you have to say.
Building a mailing list is extremely important if you want to make money on the internet.
But how do you do that?
How do you get people to sign up for your mailing list?
It used to be enough to just mention that you had a newsletter that people could subscribe to, but those days are a thing of the past.
If you want to build a mailing list these days, you need to have a strategy to get people interested enough to subscribe to your mailing list.
What could be the reason if no one subscribes to your mailing list and are there things you can do to change this?
Let’s explore these questions further, okay?
If it is not yet completely clear to you how email marketing works, what the steps are and how you can earn money with it, I recommend that you first read this blog article: How does email marketing work and how can you make money with it?
WHY NO ONE SIGNS UP TO YOUR MAILING LIST
Imagine that you end up on a blog or website that you have never visited before.
The website has some interesting articles, but it doesn’t give you an overwhelming WOW feeling.
Then you will notice the opt-in form for a newsletter in the sidebar of the website.
The opt-in form simply says: “Sign up for the newsletter with exclusive tips!”
Is this alluring?
Does this answer the question, “What’s in it for me?”
No not really.
Can you make your call to join your mailing list so irresistible that people can’t wait to sign up and discover what you have in store for them?
If so, how?
HOW DO YOU MAKE YOUR MAILING LIST IRRESISTIBLE?
It takes a little more work to make joining your mailing list irresistible.
Many starting internet entrepreneurs mainly focus on increasing the number of visitors to their website , but you also have to ensure that those visitors sign up on your mailing list.
That way you can maintain long-term contact with them and gain their trust.
If you want more people to subscribe to your mailing list, you need to offer your visitors something that is enticing.
To make subscribing to your mailing list irresistible, you have to give people something in return for the time and effort to subscribe. You have to give them something of value when they join your mailing list.
This could be a free 15 page report, the recorded audio of a 20 minute interview, a short video presentation, a series of emails from an autoresponder or anything else.
It doesn’t have to be big, but it does have to be something specific.
It should aim to quickly solve one problem or overcome one obstacle.
It should provide instant gratification .
People who join your mailing list will consume it immediately and then want more.
So create a specific gift that you can give away to people who sign up on your mailing list.
Then communicate the benefits of this gift on your website so that people want to subscribe to your mailing list to see how you can help them.
If your free gift actually solves a problem or overcomes an obstacle, people will want more because they’re glad you helped them with a first problem and they will start to trust you.
FOCUS ON A SPECIFIC PROBLEM
The biggest email marketing mistake you can make is to make your free gift too elaborate and too complex.
The point is not to overwhelm people with all your knowledge.
Rather, the goal is to help them with a specific problem so that you gain their trust and they want to learn more about you and your internet business.
For example, if you have an internet company that wants to help people lose weight or lose weight, don’t write a free e-book about weight loss in general, but about the 7 foods that make you gain weight the fastest (and how to which can banish your life).
If your internet company wants to help men seduce a woman and find a girlfriend, don’t make a free product about seducing women in general, but write an e-book about how a man can find a woman he doesn’t know. so that she wants to get to know him further.
If your internet business sells products to make people play better golf, create a free product that is guaranteed to help a golfer hit further and more accurately on every hole.
I think you get it now…
ARE PEOPLE NOT GOING TO GET THIS?
Am I trying to frame you when I invite you to my house for a delicious dinner with some top Italian wines?
Does this come across as a trick or is it just a friendly gesture?
Giving a free gift in exchange for joining your mailing list can be used as a marketing ploy, but it’s up to you to make sure it’s used in a positive way.
If your free gift helps people with a problem, you can use it unscrupulously as a lure to get people to subscribe to your mailing list.
Your free gift will help people overcome an obstacle and improve their lives.
They will thank you and be glad they joined your mailing list.
What’s more, they’ll be looking forward to further emails from you.
Let me quickly run through what we just learned.
Most mailing lists get few signups because there is no compelling reason for people to sign up.
Do more than just tell people to sign up. Give them something specific that will help them right away.
Also emphasize the value of this free gift on your website.
Share how it will help enrollees overcome a specific problem.
Make your free product specific, helpful and not too complex.