It is often the case that an SME overlooks the importance of going online and creating their own website, only to see their competitors take that crucial first step and take a quantum leap. As an SME owner, you may believe that your company cannot benefit from a website, or that setting up a website is too expensive for your budget. These beliefs are completely unfounded.
Here are the reasons why your business absolutely needs a professional website, regardless of the size of your business.
A business website will give you more credibility
More and more consumers are using the internet to search for the products or services they need. By creating a website, your SME ( small or medium-sized business ) will gain credibility. Without it, potential customers will turn to your competitors who are online. If you already have a website but it is “homemade”, having it professionally redesigned will give your company a professional image that will inspire confidence.
Why develop a corporate website?
As a small business owner you probably think you can’t afford a professional business website , what you really can’t afford is NOT to have a website. Although the cost of designing a website can vary, once it becomes operational, a website has a very low cost. Compared to the cost of a newspaper ad, when you consider the potential market you can reach, it is a very affordable way to promote your business.
How much does it cost to develop a business website?
The average cost for a company website or Ecommerce varies from 1000 to 2000 usd.
The site develops a contact that is always accessible to customers
Your online presence allows you to carry out business activities or provide information to potential customers 24 hours a day. Remember that someone may search for your company in the middle of the night, or request a quote from the comfort of their living room.
The website informs your customers
Think of your website as your online catalog. It is much easier and faster to update information about your products and services on your website than using printed material, which makes it an effective and economical way to let your customers know about new products, upcoming events, special promotions or any other news. Unlike print ads which quickly become out of date, your website can provide constantly updated information and news.