Thanks to technological advancement, WhatsApp has taken another step towards communication, but this time in the workplace, to improve the experience between companies and their customers .
Providing security to customers, since this application requires a description of your company to provide more security and presence to companies , preventing scammers from using this tool.
- What is the WhatsApp Business application for companies?
- How can I download WhatsApp Business? Step by Step
- What benefits does using WhatsApp Business provide me?
- How do quick responses work?
- What are automated messages and how do I configure them?
- Use your catalog to promote your products
- How can I take better advantage of the WhatsApp Business application?
- Create a prominent profile for your company
- Organize your chats faster with tags
- Learn to use direct links to communicate more easily
What is the WhatsApp Business application for companies?
This tool allows any company to develop its communication with customers, since it has automation tools and organization of responses to users.
In addition to allowing expansion to a technological field, with answers to questions or doubts by users , faster than the messaging style of an email.
It should be noted that the use of images, photographs and even video about the articles and services offered by the company, help to improve the idea about the products and provide confidence to consumers.
How can I download WhatsApp Business? Step by Step
Whether you have an Android or iOS device, you can go to the Play Store or App Store , depending on the operating system you use , and you can download this application completely free.
- You just have to write the application “WhatsApp Business” in the store search engine and touch install.
- After downloading, you must read and accept the terms and conditions provided for this application, which are similar to those of normal WhatsApp.
- You must require a telephone number that is not associated with any WhatsApp account , to register it in your new WhatsApp Business, in this register you must place the name of your company.
It should be noted that this application has a series of fields about company information which are important to fill in to provide an image of transparency and provide confidence to your customers.
What benefits does using WhatsApp Business provide me?
The benefits that WhatsApp Business provides in terms of automating responses, improving the presence of the company , as well as improving human interaction between buyer and seller are quite broad .
It should be noted that its advantages do not stop there, since this service provides a better brand experience, projecting a more professional and secure vision , since this tool has an end-to-end encryption system.
How do quick responses work?
Thanks to the automated response tool implemented by WhatsApp Business, you can offer a quick response service for the consumer , thus achieving a more satisfactory interaction for users.
WhatsApp Business allows you to create different responses that will be sent to different users depending on their needs , such as saving energy and time.
For example, for users who contact the company’s WhatsApp for the first time , you can create welcome messages and schedule quick responses to frequently asked questions about a product which will save time.
Quick responses can also be used to generate a response to the customer if you are outside customer service hours and provide information on the hours in which it can be attended.
It should be noted that this rapid response design can automate the sending of notifications about the status of customer orders, to generate more trust among users.
What are automated messages and how do I configure them?
Automatic messages are divided into two types of configurations , on the one hand we have the audience messages and on the other the welcome messages, which are sent only when they communicate for the first time with the company.
To configure these automatic messages it is necessary to go to the WhatsApp Business configuration, in the company configuration part you must select the audience message option .
When you enter this section, you must activate this configuration to be able to write the message that will always be sent or at the time you decide to configure .
Use your catalog to promote your products
As another of its advantages, WhatsApp Business has a wide variety of formats to provide audios, photographs, videos and even a digital catalog with which you can facilitate the user experience by showing a complete guide about the products and services you sell .
With this tool you will be able to facilitate the sales of your company , since you will not have to send information separately for each product, but the consumer will be able to see the article or group of articles that really interests him.
How can I take better advantage of the WhatsApp Business application?
Through the following recommendations you can get a clearer idea about how you can make the most of this application to improve the performance and sales of your products and services.
Create a prominent profile for your company
One of the ways to create a profile that stands out is to make the most of the advantages explained above, in addition to providing a detailed description of your business profile so that your customers can easily track the location of your business through Google Maps.
Organize your chats faster with tags
This is one of the organizational advantages offered by this application, since it allows you to create groups of clients, to segment your users and add tags to them taking into account their interests and needs.
In addition, you will be able to follow up on your customer groups only to study their behavior, but also to create outstanding message designs for each group of customers interested in a specific service, which will help to make more sales to feel a more personalized attention .
Learn to use direct links to communicate more easily
The use of this particular technique will allow you to generate links that will help you streamline the communication process between the company and the client , improving customer service.
It should be noted that you can use this as a marketing strategy, since it allows you to generate a direct link to your social networks and improve its traffic to reach a potential number of customers through advertising.