Apple didn’t disappoint. And the novelties themselves, and the way they were presented, was captivating, as if it were not a series of presentations, but a good thriller. For the iPhone 13, I am now calm. Unless the “best engineers” have screwed up somewhere, Apple will face tough times – meeting the demand for a “boring iPhone” will not be easy. But at the presentations of the iPhone 13, there was a subtle disturbing note. No, the iPhone 13 itself is fine. As with the iPad mini, which has the same chip as the iPhone 13. But Apple, in the near future, seems to face much less pleasant difficulties. In the most important area for her, and even at the most inopportune time for this.
iPhone 13 turned out not quite as expected
The iPhone 13 and iPhone 13 Pro have the most powerful and advanced mobile chip ever developed by Apple. In two versions – wonderful and even more wonderful. Apple A15 Bionic. The A15 is two generations ahead of the best competing chips. Apple chips are ahead of everyone year after year, for many years in a row, this news has not been surprising for a long time. Ovation on this occasion is a thing of the past long ago. This year, the gap between the next Apple A-chip is larger than usual, so what? Moreover, there were objective reasons for this. Apparently, to revive this news, so that it becomes interesting and exciting again, Apple did not present it as usual. Instead of comparing the A15 to its predecessor, it was compared to the chips of competitors.
How the iPhone 13 Pro differs from the iPhone 12 Pro
The comparison was not made between chips and chips, A-chips exist exclusively inside the devices using them, and the iPhone 13 and iPhone 13 Pro with the most powerful of their competitors. Both iPhone 13s are 50% more efficient. But the iPad mini of the sixth generation, in which the same Apple A15, decided to compare with its ancestor. With the fifth generation iPad mini, launched in March 2019, two and a half years ago. Apple A15 jokingly “put on the blades” Apple A12 chip of 2018, surpassing it in CPU performance by 40%, and in graphics performance in general by 80%. Why didn’t you compare the iPhone 13 to the iPhone 12?
How much faster is the iPhone 13 than the iPhone 12
The A15 processor is almost half as powerful as the Snapdragon 888, but only in the GPU test, and in the CPU test it turned out not so rosy
The most powerful competitor to the iPhone 13 is the Samsung Galaxy S21 +, which has a Qualcomm Snapdragon 888 inside. The performance of all iPhone 12 variants has been compared to the Galaxy S21 +, perhaps thousands of times. In a variety of benchmarks. With very different results. Apple’s stated 50 percent advantage seems to be easy to calculate and decipher. It literally suggested itself. The results varied, ranging from 6 to 16 percent – but equally dismal. The performance has hardly increased! And the explanation for this also suggests itself.
Where is the cheapest iPhone 13 , and where is the most expensive. Spoiler: not in Russia
In early 2019, Gerard Williams, who led the development of all Apple mobile chips from Apple A7 to Apple A12X, left the company. And he did not just leave, but with a scandal, taking with him most of the key developers of such chips. The slowdown in productivity growth was already revealed in the Apple A13, but it was still in the early stages. Moreover, in real tests, the slowdown was not confirmed. The same thing happened last year, with the same consequences. But this time, they say, everything is much more serious. Until the Apple A14, Apple still had the work of Gerard Williams and the team that left with him. And now that’s it. His successor, Mike Filippo, formerly one of the leading chip architects at ARM Ltd., does not seem to pull off. What is the next?
What will be the iPhone 14
Most likely, there will be no notch in the iPhone 14 screen in the form of a visor, but it’s too early to talk about performance.
Since Mike Filippo is “out of hand” in the next generation of iPhone, Apple’s chips will no longer be able to outperform competitors in performance. Will Tim Cook and Apple marketers, led by resourceful Greg Josvyak, continue to turn “water into wine”? But let’s not get ahead of the events. For several more days, the iPhone 13 will not be available for independent testing. I have already mentioned the rumors that accompanied the “platonic” period in the history of the Apple A13 and Apple A14. Real tests showed that, in fact, there was no reason for disappointment in the new A-chip development team. I think the sensation will come to naught when the results of real tests appear. They say that Apple now prioritizes not increasing the performance of A-chips, but increasing their efficiency and reducing power consumption. Once upon a time, Intel did the same – when no one knew about the company’s problems. That’s a good hint.
How much RAM is in the iPhone 13 and iPhone 13 Pro
There are also real facts refuting the official inconsistency of Mike Filippo, and with him John Sroogi (Mike’s immediate superior) and Tim Cook. In addition to A-chips, which for more than ten years have been the most difficult area of chip development at Apple, the company now also develops M-chips (for computers), and the chips that are known about, you will not believe, according to Tim Cook. These are chips for devices of “other realities” – augmented, virtual and mixed – the requirements for which are higher than for any other chips developed by the company. They will also be the most powerful. All these areas are led by Mike Filippo, and apparently he copes with it. Although nothing has been heard about AR / VR / MR, the next chip and Macs with this chip inside still haven’t come out – but that’s Apple’s style.