The pandemic of the new coronavirus has affected the routine of the population and has impacted the economy worldwide. Even in this context of crisis, there are still those who can grow. For many economists, the greatest opportunities are at these times.
You need to know the market, bring confidence to your customers and, mainly, identify aspects in this scenario that can be turned into opportunities. Thinking about it, we have separated infallible tips to increase the sales of your business. Check-out.
Be optimist
In difficult times, having a winning mindset is essential for anyone who wants to achieve success.
The human being is the only species in the animal kingdom capable of choosing several different meanings for the same event. Therefore, look for solutions and not problems; go after opportunities. History shows that success is only achieved by those who, despite all obstacles, manage to remain optimistic.
In times when the economy is troubled it is essential for the manager not to be carried away by pessimism and negativity. The leader should be an example of a positive attitude for everyone. He is responsible for leading the team, so he must communicate well with his employees and have a positive attitude.
Optimize processes
Process optimization is fundamental at times when the biggest challenge is to do more with reduced resources. Optimizing time, administrative routines, sales and other processes can make a difference, as they allow for increased productivity and reduced costs.
Do an organizational study to understand what to attack and what to leave behind. Optimizing sales processes using, for example, a sales CRM (Customer Relationship Management), can facilitate the work routine, as it helps in the administration and service of customers and prospects.
Train your salespeople
To increase sales, you need to have a good salesperson. It is he who will go after customers, present products and try to convince them to buy. It is always necessary to seek improvements and advances in the operational mode, in order to further stimulate its professionals and increase their negotiation capacity.
Invest in training your sales team, offering courses in the area. Since new methodologies are developed all the time, you must leave your employees prepared and matched to the market. In addition, they need to understand about the different items in their mix, and the differences and uses of each product.
Listen to customers
In this scenario of facing a pandemic, the needs and pains of its clients have probably changed. Therefore, you need to listen to them and understand their pain before selling a solution.
Be aware of the current market moment and take this into account in your strategies to increase sales.
Let the prospect speak and write down the important points. Think of the best solution and be didactic to show that your products / services are very valuable to help you.
Do it different
The market is dynamic and is increasingly demanding. You need to offer a different experience for your customer. So invest in innovation to increase sales for your business.
If you’re afraid to innovate, do some testing. Start with a new approach, technology or any other novelty with some customers. Feel what their receptivity will be and make the necessary adaptations to reach individual expectations.
The important thing is to get out of your comfort zone, not to stagnate and always try to improve, knowing that all changes depend on you. Remember that everything takes effort and planning.
Request contact indication
If there is someone in your network with the profile of a potential buyer of your products, it is likely that that person knows more people with the same profile, and so on.
Define a list of people in your network with whom you have more affinity and take the approach. If you are successful, ask them to introduce you to others with a similar profile to yours or who still have the potential to buy from you.
Invest in the home office
The coronavirus pandemic brought about the need for social isolation. In this context, the home office gained prominence and became one of the main alternatives for businesses to continue developing in the market.
This new way of working will not help you increase sales directly, but it will contribute to lowering your business costs.
If you have not yet joined the home office, take a test and analyze the results. Surely you will be surprised by the power of this new model of work to transform your business.
Power your online presence
The Internet has been an ally to the population at this time of social isolation. Several surveys point to an increase in the use of social networks during the pandemic. Therefore, it has never been more important for companies to be present in these networks and communicate with their audiences.
Make social media your showcase. Promote your products and services on these channels. You can also invest in sponsored ads and strategies such as retargeting , which shows targeted ads to users who have already interacted with your brand, in order to impact your audience and increase sales.
Did you write down the tips? Is that you? What strategies have you used to increase sales in times of a pandemic? Share with us in the comments.
